Mobile Marketing

This webinar is designed to provide members with inspiration and insight into new opportunities to reach your customers using the mobile channel. Using detailed case studies we outline the strategy, results and key learnings from highly successful and award-winning mobile campaigns. Keep up to speed on what is often referred to as the fastest developing communications channel and learn practical tips and ideas to implement into your marketing strategy for real results.

Adam Dunne, Director, Aura Interactive, explains the free mobile network BlueZones, illustrating a highly effective solution to provide content to consumers using location-based marketing, bluetooth technology and effective integration with other media such as retail and events.

IDS present a case study of how they have worked with NRMA, Australia’s largest motoring membership organization, to integrate SMS response into direct marketing campaigns.

Cliff Rosenberg, Chairman of digital agency Clear Light Digital and online publisher, Sound Alliance, presents case studies of the latest trends in mobile marketing.

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