Annette Bova
Director - Membership & Sponsorship
Loyalty marketing programs, designed to improve customer retention, engender loyalty and increase sales from best customers have become an essential component of a comprehensive marketing plan. When designed strategically and executed flawlessly, these programs provide a vital link between the brand and customers, turning customers into advocates, initiating an ongoing dialogue and improving marketing return on investment.
Presented by Nik Laming and Michael O'Sullivan of Carlson Marketing Group.