Annette Bova
Director - Membership & Sponsorship
Webinars
Featuring renowned guest speakers, this series of webinars canvasses topics including complying with industry legislation, achieving best practice, harnessing emerging technologies and making effective use of traditional marketing mediums.
Building Smart and Lasting Customer Relationships
The era of real-time, mass-communication is taking the power from corporations and putting it into the hands of the newly connected consumer. A new age of transparency, accountability and dialogue is dawning and many organisations are struggling to keep up or fully understand how this will impact on them.
This empowering and insightful webinar focuses on turning the technologies that are driving this phenomenon into an opportunity for organisations to better connect, have dialogue and build relationships with their customers.
Compliance Overview Webinar
This free webinar is presented by Melina Rohan ADMA’s Director of Corporate & Regulatory Affairs.
This highly valuable webinar is designed to help marketers understand from a practical perspective what they need to do on a day to day basis to comply with legislation as it applies to marketing.
The webinar concentrates on how to legally execute direct marketing campaigns and how to ensure responsible and legal use of customer and prospect data, across all marketing channels.
ADMA also offers a one day, in-depth Compliance for Marketers Course for those people who need to have a thorough understanding of marketing related legislation for their roles.
Corporate Social Responsibility in Marketing
This webinar addressed the topic of corporate social responsibility in marketing, and the benefits possible for both the community and your brand.
GoodKarma's Susan Curran and David Keogh examined the marketing opportunities for companies prepared to measure themselves against the Triple Bottom Line (financial, social & environmental) and delivered simple, effective ways for companies to improve business performance.
How to Join the Conversation
Following on from his much acclaimed keynote address at ADMA Forum 09, author and thought-leader, Joseph Jaffe, will outline the ultimate “AND” – the community, dialogue and partnership between brands and their consumer and customer constituencies.
In this webinar, Joseph focuses less on WHY and more on HOW to take advantage of a rapidly changing and evolving marketplace and landscape.
Reaching Customers with Direct Mail
This session explores the potential of mail as a marketing medium, including an update on developments in technology allowing the creation of highly relevant and targeted mail pieces.
Stephanie Seakins, Mail Marketing Consultant, Australia Post shares research results which provide an insight into consumer preferences and the power of mail as a marketing medium. Stephanie also provides an update on Impact Mail, which encourages creativity in mail marketing and allows marketers to generate impact and results.
Neil White, NSW Product Manager - Direct Mail, Penfold Buscombe presents case studies of innovative campaigns using variable data and full colour digital print which have successfully cut through the clutter and achieved outstanding results.
View presentation (Neil White)
ROI on Web 2.0
In this ADMA Digital Council Webinar, Tony Mittelmark provides mid to senior level managers a commercial perspective why communities and social networking are important and how they best be monetised. The session reviewed perspectives of some who do not view the channel as primarily commercial versus those who see the channel as a revenue opportunity but may have failed to capitalise.
Search Advertising for Beginners
It’s no secret that customers, both businesses and consumers, search the web when they are ready to make a buying decision. The opportunity for marketers is to use this to their advantage and ensure that ready buyers receive relevant information about product offerings at the right time and place.
Vanessa Krumb and Chris Bayley from Google Australia deliver this insightful and practical webinar, providing viewers with an understanding on how to convert searchers into customers using AdWords.
State of the DM Nation
In this member exclusive 'State of the DM Nation' industry briefing, ADMA Chief Executive Officer, Rob Edwards, provides members with real clarity about the issues affecting the industry.
Including vital updates on legal and regulatory affairs and the direction forward, this briefing was a unique opportunity for ADMA members to keep updated on key industry developments.
Telco & Tech Marketers: Cost Effective Customer Connections
What new tactics & formats are out there to help you stay ahead in online marketing? How they work, why they work, some best practice marketing and new technologies from Google.
Using Conferencing to Reach Target Audiences
Emma Brown and Joanne Rigby from Premiere Global Services and Carol Daunt from LearnTel share their expertise on effective use of conferencing for marketers.
Loyalty Marketing
Loyalty marketing programs, designed to improve customer retention, engender loyalty and increase sales from best customers have become an essential component of a comprehensive marketing plan. When designed strategically and executed flawlessly, these programs provide a vital link between the brand and customers, turning customers into advocates, initiating an ongoing dialogue and improving marketing return on investment.
Presented by Nik Laming and Michael O'Sullivan of Carlson Marketing Group.
Mobile Marketing
This webinar is designed to provide members with inspiration and insight into new opportunities to reach your customers using the mobile channel. Using detailed case studies we outline the strategy, results and key learnings from highly successful and award-winning mobile campaigns. Keep up to speed on what is often referred to as the fastest developing communications channel and learn practical tips and ideas to implement into your marketing strategy for real results.
Adam Dunne, Director, Aura Interactive, explains the free mobile network BlueZones, illustrating a highly effective solution to provide content to consumers using location-based marketing, bluetooth technology and effective integration with other media such as retail and events.
IDS present a case study of how they have worked with NRMA, Australia’s largest motoring membership organization, to integrate SMS response into direct marketing campaigns.
Cliff Rosenberg, Chairman of digital agency Clear Light Digital and online publisher, Sound Alliance, presents case studies of the latest trends in mobile marketing.
