Annette Bova
Director - Membership & Sponsorship
White Papers
Providing insight into industry issues, interpretation of emerging trends and serving up other food for thought, whitepapers are produced by ADMA’s Councils for the benefit of all members.
We are on the lookout for ideas for future papers so let us know what’s keeping you awake at night in terms of marketing and we’ll get some of the industry’s top experts from the ADMA Councils to turn their attention to your issue.
If you would like to join the ADMA Councils please email councils@adma.com.au
Content Marketing: Custom Publishing
This white paper from the Relationship Marketing and Customer Management Council is about the soft sell of custom media. How to use editorial content to engage, inspire and educate. Build brands and develop one-to-one relationships with new and existing customers.
This white paper from the Relationship Marketing and Customer Management Council is about the soft sell of custom media. How to use editorial content to engage, inspire and educate. Build brands and develop one-to-one relationships with new and existing customers.
Featured within you’ll find examples and case studies from Best Western, Flora, IKEA, Lexus, McGrath Estate Agents, Medibank Private, P&O, REX, SONY and more.
Social Media Marketing and the Direct Marketer - Building more meaningful relationships
The rapid growth of social media is profoundly impacting how people communicate with one another and should be inspiring marketers to ask ‘what’s in it for me?’
This white paper, produced by the Social Media Team of the ADMA Digital Council, helps demystify social media marketing for direct marketers and highlights how these channels could be used to build a more meaningful relationship with customers and consumers.
The Line Does Not Exist - How all above-the-line advertising is becoming direct
In May 2010, ADMA's Multi-Channel Acquisition Council presented the ‘Are all channels now direct? seminar.
This paper is based on the seminar and explores how, with the rise and rise of technology and technological innovation, how virtually every form of above-the-line advertising is becoming direct.
The authors of the paper, Alison Ells and Chris Maloney, worked with a series of industry experts to review how different channels are responding to the increased pressure to remain relevant to consumers. The paper examines online advertising, interactive television, digital radio, outdoor advertising, mobile phones and print advertising and uncovers the ways in which they are evolving and integrating to deliver direct interactions with measurable gains and improved ROI.
Ethnic Marketing: Deriving greater value from your relationship marketing program
With over 47% of Australia's population being born overseas, mainstream Australian marketers can't ignore the opportunities from ethnic marketing.
Following on from Sheba Nandkeolyar's informative presentation to the RMCM Council on ethnic marketing, this white paper from the RMCM Council focuses on how mainstream marketers can target this growing market segment.
Making Your Marketing Dollar Work Harder
Alan Rosenspan encourages marketers to measure everything they and then ‘do more of what works’. In a challenging economy, it becomes even more important to know the return of every marketing dollar you spend. He challenges the audience to think carefully about how their budget is prioritised between acquisition, retention, general and direct marketing. Alan has ‘five tips for making your marketing dollar work harder’ and shares practical examples from his work for achieving this outcome. >More…The Making Your Marketing Dollar Work Harder white paper is the work of ADMA’s Relationship Marketing & Customer Management Council.
The white paper is based on a presentation given to ADMA members in March 2010 by internationally recognised direct marketing guru, Alan Rosenspan. The paper, which was authored by Rachel Ashley (Aegon) with Alan's assistance is an expansion of the material discussed at the event.
Mail: Renewable, sustainable and responsible
ADMA’s Mail Marketing Council looks at the environmental credentials of mail as a marketing channel and highlights the improvements in the paper and printing industries.
Do you want to be more environmentally responsible? Would you like your company to reduce its environmental footprint?
James Copley from ADMA’s Mail Marketing Council looks at the environmental credentials of mail as a marketing channel and highlights the improvements in the paper and printing industries.
James justifies direct mail as renewable resource and provides some practical tips that are easy to implement, without breaking the budget.
Introducing SEO into an enterprise-sized business
With SEO playing an increasing role in promoting products and services, this white paper examines how search engines function, what people search for and the critical aspects to consider for your SEO strategy.
ADMA’s Digital Marketing Council brings you the white paper you’ve been waiting for.
With Search Engine Optimisation (SEO) playing an ever increasing role promoting products and services, this white paper takes you through the SEO process, how search engines function, what people search for and the critical aspects to consider for your SEO strategy.
