Research

ADMA’s comprehensive research studies provide valuable information to assist members with developing a direct marketing strategy that considers the consumer preference, determining the preferred method of contact, the required conditions for effective marketing and marketing to a specific demographic.

Consumer Insights

The Consumer Insights Studies comissioned by ADMA provide valuable information to assist in developing effective direct marketing strategies based on consumer’s preferences including method of contact, timing and other conditions.

Consumer Insights 2005

ADMA’s 2005 research on attitudes towards direct marketing and privacy in Australia showed consumers expect relevant direct contact from organisations and that the key to successful interactions is trust and control.

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Consumer Insights 2008

Consumer Insights 2008 created a number of ‘Ah Ha’ moments, with revelations about consumer perceptions and behaviour in regard to their comfort, acceptance and expectations of business contact through a multitude of marketing channels.

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