Best Practice Guidelines

ADMA’s series of best practice guidelines have been developed to help members achieve better results through more enlightened use of direct marketing. The guidelines go beyond members’ legal requirements and provide information on responsible direct marketing practices and benchmarks which it is desirable for all those in the industry to achieve.

The guidelines are designed to address common issues that may occur, advise what is best practice and provide guidance to help avoid mistakes.

Best Practice for Direct Mail

Environmental Guidelines

Chance Draws and Competitions

Mobile Marketing Code of Practice

Best Practice for List Management