Publications

ADMA produces publications to assist with compliance and best practice, provide more information about the association, contribute thought-leadership and commentary on key issues from the industry.

Code of Practice

The Code of Practice is a self-regulatory system developed by ADMA for the industry to govern all aspects of direct marketing and bind our members to a regime that protects their interests and that of consumers.

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Research

ADMA's comprehensive research studies provide valuable information to assist members with campaign strategy, methods of contact and effective tactics.

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Update Magazine

Update is ADMA's quarterly magazine sent to all members of the Association, the media, overseas direct marketing associations and prospective members.

Over 6,000 copies are distributed each edition offering timely news about issues that matter to marketers.

Update reaches all industry sectors from suppliers who provide technical and creative support, goods and services to those organisations who market their products and services directly to consumers and businesses via telephony, advertising mail and other print media such as catalogues and magazines, direct response television and digital.

To gain exposure for your business in your industry association’s flagship publication, you can also contact us about advertising.

Best Practice Guidelines

ADMA’s series of best practice guidelines address common issues and provide guidance to help members achieve better results through compliant and enlightened use of direct marketing.

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Whitepapers

Providing insight into industry issues, interpretation of emerging trends and serving up other food for thought, whitepaers are produced by ADMA’s Councils for the benefit of all members.

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Winners Book

The annual ADMA Awards winners book is the Australian direct marketing industries bible of work that worked - the most effective and creative campaigns of the year.

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ADMA Annual Reports

Members of ADMA can access our Annual Reports for an overview of the key work of the association and statement of accounts.

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