Welcome to 2012

After enjoying the holiday season we are now back ready to hit the ground running in 2012.

The predictions for marketing in 2012 have a familiar ring to them - social data will drive the personalisation of marketing campaigns, mobile will become more targeted and geo-location data will be used across channels (see ADMA Blog). One thing is for sure, it will be another year of innovation and transformation for direct marketing as we continue to develop and evolve at break-neck speed.

As marketers, we are always required to stay ahead of the curve to ensure we are using the most effective, innovative marketing techniques to resonate with our audience and engage our customers.  
I see ADMA playing a central role in assisting you with this never-ending task. Whether you want access to the latest regulatory news, liaise with peers on critical marketing issues or learn more from the Masters of marketing – we have something for you.

For 2012, ADMA has planned a variety of new member benefits to ensure you always have the most current information at your fingertips.

• New free member webinar series: This will commence on 25th January with a new webinar on the hottest direct marketing issues being brought to you every two weeks. More information will follow on www.adma.com.au shortly.
• Free member resource centre – ADMA Dialogue: Due to new content partnerships established by ADMA we will bring you more information, statistics, research, white papers and case studies from around the globe – your daily digest on direct marketing - www.admadialogue.com
• Daily insights - ADMA Blog will continue to provide daily insights from leading marketers – from Australia and overseas – subscribe for free at www.admablog.com
• New, improved ADMA education and certificate courses: ADMA Education courses, launching in January 2012, have been completely revised, updated and revamped to bring you the latest in direct and digital marketing – www.adma.com.au/education  
• Improved ADMA Councils: ADMA Councils are expanded and being refocused providing more access to your marketing peers and increased value for Council members. For more information contact councils@adma.com.au
• New free ADMA Lunch n Learn Series: Starting in February 2012, the new Lunch n Learn series will provide access to a free monthly interactive session with industry experts.

We are looking forward to your involvement and to working alongside all of you in the coming year to make sure that 2012 is your most successful year yet.

As always, we welcome your ideas and feedback so please feel free to contact me at any time.

Jodie Sangster