2012 B2B Marketing Outlook Research

Join ADMA and industry leaders Green Hat to take part in the  2012 B2B Marketing Outlook research – the most comprehensive Australian research for local B2B marketers.
 
By participating, you will get an insight into the trends, directions and hot topics affecting our local marketplace. Specifically, you will receive:

• A pre-release copy of the research report (PDF and hard-copy)
• An invitation to the ADMA research launch event in later February/March 2012 (first 20 respondents will receive free entry into the ADMA half-day B2B Marketing Seminar)
• An exclusive invitation to a B2B panel webinar discussing the findings and insights for optimising B2B marketing in 2012

The questionnaire will take about 10-15 minutes to complete. The key topics addressed in the 2012 report are:

• Objectives and challenges in B2B marketing in Australia
• Benchmarks for a B2B lead and conversion rates to sales-acceptance and order
• Digital marketing vs traditional marketing trends
• Marketing automation, lead nurturing trends
• Social media and content marketing trends
• Marketing budget distribution – past spend and future plans

Responses will remain completely confidential and will only be reported in an aggregated format. They will be not be reported individually, nor will your details be provided to any third party. You can read about our privacy policy here.
 
The survey is open until 5pm Monday 30 January 2012. We plan to release the report late February.