Australian Direct Marketing Association announces the appointment of new board Members

Jodie Sangster, CEO Australian Direct Marketing Association announces the appointment of new board Members

7 December 2011 – Jodie Sangster, CEO of the Australian Direct Marketing Association (ADMA) has announced changes to the ADMA Board of Directors including the appointment of a new ADMA Chair.

Karen Ganschow, General Manager, Customer Relationship Marketing and Digital for Westpac Retail and Business Bank has been appointed as ADMA’s new Chair after serving as Vice Chair for the past three years. Karen has had a long association with ADMA having been award the Direct Marketer of the Year in 2007. Tony Davis, CEO of Quantium has served as Chairman of the ADMA Board of Directors for the past three years has completed his tenure in this role but will remain on the ADMA Board.

Jodie Sangster said, “Tony Davis has been instrumental in the further development and growth of ADMA. Tony’s commitment to the growth of digital and direct marketing has resonated in the advancement of the Association during his tenure. Karen Ganschow will be stepping into the role of Chair who I am sure will continue to emulate ADMA’s key messages and contribution to the marketing industry.”

In assuming the role of Chair, Karen Ganschow said, "I am very excited to be taking on the role of Chair. ADMA plays a key role in championing all the marketing channels and helping marketers understand what is constantly emerging as the new best practice."

Jodie Sangster has also announced the appointment of three new ADMA Board Members. Simon Hickey, Head of Qantas Frequent Flyer, Mel Silva, Industry leader in Financial Services and Auto and Andy Pontin, CEO of Clemenger BBDO.

Jodie Sangster said, “Going into 2012, ADMA has a strong representation of leading marketing brands around our board table. I am confident that ADMA will continue to grow and sustain thought leadership and relevance to the wider marketing community both locally and abroad with such great support.”

Jodie Sangster makes special mention to Doug Nicol, Nick Mercer and Phil Offer for their dedicated and commitment to the ADMA Board. All three have now stepped down following the completion of their Directorships.

About the Australian Direct Marketing Association

ADMA’s mission has been to create an environment for the advancement of responsible, effective and enlightened marketing.

We proudly represent, inform and bring together over five hundred of Australia’s leading businesses whose marketing activities put them at the forefront of the information economy. Our diverse and dynamic membership all benefit from the regulatory guidance, market protection, industry information, professional development pathways, networking and business growth opportunities that only belonging to ADMA can provide.