Acquiring more customers – We’re here to help!

Customer acquisition continues to be a key focus of many businesses, which is why marketers spend a large percentage of their marketing budgets developing acquisition and lead generation campaigns. However, the question of how to acquire new customers efficiently, cost effectively, with the right channel mix whilst maximising return on investment continues to be a daily challenge for marketers.

ADMA receives numerous enquiries and requests from members for resources, case studies or materials that provide direction and insight on acquisition and lead generation techniques. As a result we have a ‘Multi-Channel Acquisition Council’ - a peer-to-peer networking group that all members can join free-of-charge to keep ahead of the latest-and-greatest in customer acquisition marketing trends and practice. We also have specialist sections of the ADMA Dialogue and the ADMA Blog dedicated to this subject area.

But for those of you that want a short, sharp injection of knowledge and expertise on how to acquire new customers we have developed a half-day seminar focused on acquisition, lead generation and increasing conversations to improve bottom line.

The ADMA Multi-Channel Acquisition Seminar will take place on 5 December in Brisbane, 7 December in Sydney, 8 December in Melbourne and will provide access to key industry professionals in customer acquisition marketing including:

• Helen McMurdo – Director of Subscriptions Fairfax – Sydney Morning Herald and The Sun Herald
• Lee Morgan – Head of Media & Channels – Marketing, InsuranceLine
• James Stewart – Marketing Manager – Home Loan Acquisition, Aussie
• Allyson Hohman – Marketing Manager – Digital SEEK

If you are interested in acquisition marketing then get involved today! Join the Council, check out ADMA Dialogue, contribute to the ADMA blog or join us at the Multi-Channel Acquisition Seminar. There’s something for everyone!

Jodie Sangster
Email: jodie.sangster@adma.com.au