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Education Team
The need for training never stops. ADMA Spark has been uniquely created to provide the range, the material and the knowledge to ensure the marketing professionals are fully equipped with the information and skills they need to succeed. With over 20 years’ experience, ADMA knows how to provide courses that make a measurable difference.
Here is a list of our not-to-be-missed upcoming courses.
The digital world continues to grow in importance and complexity. Keeping abreast of how the options work, how they fit together and ensuring you understand the fundamentals of digital marketing can be a challenge...
This course provides practical guidance for measuring and optimising digital marketing tactics. The content is designed to explain this technical topic in a non-technical way. Digital Analytics is also scheduled...
Email marketing is commonplace in most organisations. Like any marketing channel that is well established it gets progressively harder to improve results but, marketers are continually finding new and better ways ...
This engaging course is a must for marketers concerned with the serious financial, corporate and industry repercussions of failing to comply with Australian laws. Privacy and Marketing Compliance is also scheduled...
This practical, hands-on course will explore the essentials: how to plan, measure and implement a social media strategy to drive awareness - and ultimately sales - through engaging audiences via channels such as F...
Copy has become even more important in an age of websites and social media. This highly popular course will teach you proven tips, tricks and techniques to write compelling copy, no matter what the medium. Copyw...
This highly practical course covers the essentials of successful data-driven marketing and advertising: from the planning and execution of online and offline campaigns, to how to use data. Data-driven Marketing ...
23May
Digital copy is part of the mainstream but traditional copy structures and approaches simply do not work. Learn how to write for web, search, social media and how to get emails opened and read.
24May
For those wanting to take their copywriting to the next level this course covers the importance of the brief to production and copywriting, use of proven copy styles and how to finesse your words.
28May
At last: training designed and developed specifically for B2B marketers. This course delivers a framework for taking B2B marketing strategy into action by developing the right tactics via a considered plan.
29May
While many organisations focus on social media and digital channels for their consumer audience, few have seen the greatly untapped resource in B2B.
05Jun
This course provides a framework for developing a comprehensive digital campaign or cross-company strategy. Attendees should have a basic understanding of the key tactics to get the most out of the course.
05Jun
This course provides a framework for retention and loyalty strategies. It explores loyalty and advocacy initiatives, using both traditional and digital techniques, to help organisations build a successful strategy...
11Jun
This course is designed for marketers with a basic understanding of SEO who want to take their knowledge to a higher level. Search Engine Optimisation for Marketers is also scheduled for online learning in April 2...
14Jun
Drawing on the real-world lessons of powerful case studies, this course demystifies the jargon to provide a thorough understanding of how to improve your search strategies.
26Jun
Social Media is a must for today’s organisations. This course introduces a low risk, gradual approach to social media from no exposure to complete immersion helping you develop, implement and measure the next st...
15Aug
Breaking into a creative department can be tough. Raw talent and ambition aren’t always enough to land you a job as a junior art director or copywriter. That’s where Creative School can help, by growing your t...
26Aug
Digital mediums are part of everyday activities for marketers and advertisers, and the skills to successfully manage and deliver digital communications are essential. The way to ensure you are armed with the lates...
28Aug
This course will teach you how to build a successful ecommerce business, from set-up to day-to-day operations, response marketing to measurement and optimisation. The emphasis is on marketing techniques and the co...
28Aug
This course is the industry standard for data-driven multi-channel marketing and advertising education. It’s packed full of material that reflects the seismic changes in direct marketing, which has moved above-t...
28Aug
When it comes to account service, there is only so much you can learn at university. Important skills like managing budgets, building client relationships and writing an effective brief can only be learned on the ...
12Sep
Drawing on international best practice, learn how to develop your content marketing strategy as well as how to demonstrate and measure the effectiveness of content strategies to deliver ROI. Content Marketing is s...
26Sep
Media spend accounts for a large portion of your budget. How to allocate that money to achieve the best outcome – brand-building or sales – is the challenge which this course addresses.
08Oct
Consumers are increasingly constantly connected and mobile devices are now essential marketing ingredients. This course explores how to integrate mobile into our marketing plans.
10Oct
This course will help you make sense of the increasingly complex data available to marketers and how to channel this valuable resource into marketing decision-making.