FIND THE RIGHT COURSE TO UNLOCK YOUR TRUE POTENTIAL

Courses strong in
CLICK ON A CIRCLE TO VIEW COURSES STRONG IN THAT ATTRIBUTE

Select by course

KEY: COURSE AVAILABLE ONLINE
top banner

Social Media Marketing Strategy3

10 June - Melbourne

Social media is a must for today’s organisations. This course introduces a low risk, gradual approach to social media from no exposure to complete immersion helping you develop, implement and measure the next steps.

 

Type: Short Course | Level: Strategic Available online: No

Overview

About the course

Social media is now common place, and a must for today’s organisations. While many businesses have set up their Facebook and Twitter channels, few have thought about what happens next.

Who should attend?

  • Marketers 
  • Managers
  • Business owners
  • Communications professionals.

Learning outcomes

  • Key differences between social media and traditional marketing
  • Why social media works the way it does and what users expect from you
  • How to use and monitor Twitter, Facebook, LinkedIn, forums and blogs
  • How to develop a simple but effective social media engagement strategy
  • How to start monitoring social media conversations
  • How to create social media guidelines for your staff is essential and what to put in them
  • A measurement framework to ensure you’re tracking your social media investment.

Related Courses

Not the right course for you? Try these Short Courses:

Find out more

We'll Contact You
OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Course Outline

Course outline

  • The building blocks of social media
  • What the social media landscape means for organisations
  • An introduction to the key social media platforms: blogs, forums, personal social networks, business social networks, microblogs, geosocial networks
  • Social media strategy in three steps
    1. Listen – monitoring social conversations
    2. Respond – engaging with your audiences
    3. Drive – running campaigns and starting conversations
  • A framework for measuring your social media progress
  • Social media within your organisation

Find out more

We'll Contact You
OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Schedule

Length:
1 day
Time:
9:00am - 5:00pm

 

  • Sydney

    Date: 20 March 2014
    Venue: Karstens: Level 1, 111 Harrington Street, Sydney

  • Melbourne

    Date: 10 June 2014
    Venue: Karstens: 123 Queen Street, Melbourne

Find out more

We'll Contact You
OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Cost and Enrolment

ADMA member Non-member
Social Media Marketing Strategy $665 $898

Find out more

We'll Contact You
OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Online

Online Learning

The world of marketing and advertising changes fast and the need to keep up never stops. So, to fit around busy schedules, ADMA Spark has created a new range of online courses: offering flexibility for when and where you want to learn.

ADMA has launched a number of Certificate courses and popular short courses in 2013 and will be launching a further four in 2014.

Unfortunately this course is currently not available for online study just yet, but we welcome you to join us in class.

Find out more

We'll Contact You
OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Your Instructors

  • tim headshot
    Tim Hill

    Co-Founder at Social Status
    Social Status

    Tim Hill

    Co-Founder at Social Status Social Status

    Tim is a digital strategy and social media marketing professional with over five years of agency experience. During this time he worked for internationally acclaimed digital agencies Hoodlum and Reading Room and more recently with one of Australia's leading full service advertising agencies, BMF. Tim has worked for a diverse range of clients from Federal & State Government Departments to Non-Profit Organisations to FMCG, Retail, Finance, Food & Beverage, Real Estate and Entertainment brands. Tim is the co-founder of Social Status, a social media analytics application designed to help marketers optimise their content strategy for social to increase their reach and engagement.

bottom banner