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Social Media Marketing Strategy

26 June - Melbourne / 22 August - Sydney / 27 November - Melbourne

Social Media is a must for today’s organisations. This course introduces a low risk, gradual approach to social media from no exposure to complete immersion helping you develop, implement and measure the next steps.

Social Media Marketing Strategy is also scheduled for online learning in October 2013.

Type: Short Course | Level: Strategic Available online: No
Phone: 02 9277 5406 Email: learn@adma.com.au Download Brochure
Enrol

Overview

About the course

Social Media is a must for today’s organisations. While many businesses have set up their Facebook and Twitter channels, few have thought about what happens next. 

Who should attend?

  • Marketers 
  • Managers
  • Business owners
  • Communications professionals

Learning outcomes

  • Key differences between social media and traditional marketing
  • Why social media works the way it does and what users expect from you
  • How Twitter, Facebook, LinkedIn, Forums and Blogs work and what they are used for
  • How to develop a simple but effective social media engagement strategy
  • How to start monitoring social media conversations
  • Why having social media guidelines for your staff is essential and what to put in them
  • A measurement framework to ensure you’re tracking your social media investment

Related Courses

Not the right course for you? Try these Short Courses:

Find out more

We'll Contact You

OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Course Outline

Course outline

  • The building blocks of social media
  • What the social media landscape means for organisations
  • An introduction to the key social media platforms: blogs, forums, personal social networks, business social networks, microblogs, geosocial networks
  • Social media strategy in three steps
    1. Listen – monitoring social conversations
    2. Respond – engaging with your audiences
    3. Drive – running campaigns and starting conversations
  • A framework for measuring your social media progress
  • Social media within your organisation

Find out more

We'll Contact You

OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Schedule

Length:
1 day		 Time:
9:00am - 5:00pm

 

  • Melbourne

    Date: 26 June 2013
    Venue: Karstens: 123 Queen Street, Melbourne

  • Sydney

    Date: 22 August 2013
    Venue: Karstens: Level 1, 111 Harrington Street, Sydney

  • Melbourne

    Date: 27 November 2013

    Venue: Karstens: 123 Queen Street, Melbourne

Find out more

We'll Contact You

OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Cost and Enrolment

ADMA member Non-member
Social Media Marketing Strategy $665 $898

Find out more

We'll Contact You

OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Online

New for 2013! Online Short Courses

ADMA Spark is launching a series of our most popular Short Courses online.

Social Media Marketing is scheduled for online learning in 15 June 2013.  

The online course combines content from both the Social Media Marketing Essentials and Social Media Marketing Strategy short courses.  It will help you both decide how to fit Social Media into your business and how to use it in a hands-on environment.

Topics are broken down into a series of online modules to work through at your own pace.

You can register your details here, and we'll let you know when the course is ready for study.

 

Register your interest

Find out more

We'll Contact You

OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Your Instructors

  • portraitTomVbio
    Tom Voirol

    Global Head of User Engagement
    Reading Room Australia

    Tom Voirol

    Global Head of User Engagement Reading Room Australia

    Tom is a leading web strategy consultant with a 15 year track record in user experience design, business analysis and online communications. He has worked for companies across four continents including Bayer, Lend Lease, Zurich Financial Services, the Swiss National Bank and the Australian Museum. Tom is at the forefront of the social media revolution where he is renowned for his ability to engage and communicate with people at all levels, synthesising user, business and technology needs.

    Courses: Social Media Marketing Strategy

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Contact Us

Phone us
02 9277 5406
Email us
learn@adma.com.au
Download the
Spark brochure