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Social Media Marketing Essentials3

02 May - Perth / 24 June - Sydney / - Online

This practical, hands-on course will explore the essentials of social media marketing: how to plan, measure and implement a social media strategy to drive awareness - and ultimately sales - through engaging audiences.

Social Media Marketing Essentials is now available online!

Easter 15% off sale
Enrol in this course and pay by midnight 28 April and save 15% off the standard rates.
Use discount code: EASTERSAVER and save. 

Type: Short Course | Level: Core Available online: Yes

Overview

About the course

What are the strengths of social media? How does it actually work? What are the pitfalls and challenges? This practical, hands-on course will explore the essentials and show you how to plan, measure and implement a social media marketing strategy. 

Who should attend?

Anyone responsible for implementing their brand or organisation’s social media activity, including: 

  • Marketing executives
  • Marketing managers
  • Community managers
  • Communication managers.

Learning outcomes

  • An engagement framework for social media marketing
  • How to measure and monitor online discussion around your brand, competitors or industry
  • How to implement an efficient day-to-day workflow for publishing content to Facebook and Twitter
  • How to increase engagement with your customers on social channels
  • How to integrate social functionality on your existing website.

Related Courses

Not the right course for you? Try these Short Courses:

Find out more

We'll Contact You
OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Course Outline

Course outline

The course content will combine presentations, discussion and practical exercises on the following topics:

Part 1 - Social media round up:

  • Facebook, Twitter, Google+, Forums and Blogs

Part 2 - Listen phase:

  • Where are the conversations?
  • Who are the influencers?
  • What are they talking about?

Part 3 - Respond phase:

  • Organise for responding
  • Build presence on social media sites
  • Engage in conversation

Part 4 - Drive phase:

  • Run campaigns
  • Benchmark and measure
  • Integrate with your digital marketing

Find out more

We'll Contact You
OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Schedule

Length:
1 day
Time:
9:00am - 5:00pm

 

  • Sydney

    Date: 13 March 2014
    Venue: Karstens: Level 1, 111 Harrington Street, Sydney

  • Melbourne

    Date: 1 April 2014
    Venue: Karstens: 123 Queen Street, Melbourne

  • Brisbane

    Date: 15 April 2014
    Venue: Christies: Level 1, 320 Adelaide Street, Brisbane

  • Perth

    Date: 2 May 2014
    Venue: Training Choice: 105 St George's Terrace, Perth

  • Sydney

    Date: 24 June 2014
    Venue: Karstens: Level 1, 111 Harrington Street, Sydney

  • Online

    Date: start anytime

Find out more

We'll Contact You
OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Cost and Enrolment

ADMA member Non-member
Social Media Marketing Essentials $665 $898

Find out more

We'll Contact You
OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Online

Social Media Marketing Essentials Short Course is now available for online study.

The online course covers the same content as our in-class course. Topics are broken down into a series of online modules to work through at your own pace.

The course content is presented on ADMA's Online Learning Management System (LMS) which you are provided access to on the day of enrolment. 

Within the LMS you will find a course introduction and 4 modules. Within each module you will find the course content with exercises, case studies, articles and more.

We also provide you with a running commentary from course instructor Tim Hill. This is an excellent way to learn as you read the content then have it explained for you. 

The course study time is between 8 - 12 hours, depending on your current level of experience, however you have access to the course content for 6 months. We provide you with 6 months access so you can go back to the course module to review and revise. 

If you have further questions about online study please contact learn@adma.com.au

 

 

Find out more

We'll Contact You
OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Your Instructors

  • Alison
    Alison Ray

    Planning Director
    The Brand Agency

    Alison Ray

    Planning Director The Brand Agency

    Alison’s been working in the advertising industry for over 10 years, with her career spanning Melbourne, Sydney, NZ and now Perth. Currently the Planning Director at The Brand Agency, Alison has worked at iconic Australian agencies such as George Patterson Y&R, Foote Cone and Belding, and Clemmenger Harvie. During this time she has held a range of roles, from Group Account Director through to Head of Digital and Direct. Alison has an integrated background, but specialises in digital and direct marketing. Her past clients include NAB, Motorola, FIFA, Honda, Village Roadshow, Kraft, Greenpeace and The Salvation Army. Her current role sees her working across all of the Brand Agencies clients, including Water Corporation, Synergy, Curtin University, Police and Nurses Credit Society, and Landcorp.

    Alison holds a Masters in Communication, and has considerable teaching experience, having lectured at RMIT and the Australian Institute of Management in subjects such as Advertising Management, Advertising Campaigns, Strategy and Planning, Digital Strategy, Online and Digital Basics. She also has taught the Exploring Digital course for Adschool in Perth. 

  • JaneWoodleyphotobio
    Jane Woodly

    Director
    JaneWrites Digital

    Jane Woodly

    Director JaneWrites Digital

    Jane Woodley is the Director of JaneWrites Digital, a leading Brisbane digital copywriting and marketing consultancy, which consults to large and small clients in the travel, insurance, retailing, government, financial and business services sectors. Previously she was the Website Specialist in the eCommerce team at Virgin Blue, responsible for the day to day running of and improvements to all the websites of the Virgin Blue Airlines group. Jane has a thorough understanding of online business, encompassing areas of specialty from online consumer behaviour, writing for the web and usability to SEO and accessibility. She is also a 4-year qualified teacher, with 6 years teaching and curriculum writing experience.

  • tim headshot
    Tim Hill

    Co-Founder at Social Status
    Social Status

    Tim Hill

    Co-Founder at Social Status Social Status

    Tim is a digital strategy and social media marketing professional with over five years of agency experience. During this time he worked for internationally acclaimed digital agencies Hoodlum and Reading Room and more recently with one of Australia's leading full service advertising agencies, BMF. Tim has worked for a diverse range of clients from Federal & State Government Departments to Non-Profit Organisations to FMCG, Retail, Finance, Food & Beverage, Real Estate and Entertainment brands. Tim is the co-founder of Social Status, a social media analytics application designed to help marketers optimise their content strategy for social to increase their reach and engagement.

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