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Social Media Marketing Essentials

19 June - Sydney / 15 August - Sydney / 17 September - Brisbane / 17 September - Melbourne / 31 October - Perth / 20 November - Sydney / - Online - from 17 June

This practical, hands-on course will explore the essentials: how to plan, measure and implement a social media strategy to drive awareness - and ultimately sales - through engaging audiences via channels such as Facebook and Twitter.

Social Media Marketing Essentials is available online from 17th June 2013.

Type: Short Course | Level: Core Available online: Yes
Phone: 02 9277 5406 Email: learn@adma.com.au Download Brochure
Enrol

Overview

About the course

What are the strengths of social media? How does it actually work? What are the pitfalls and challenges? This practical, hands-on course will explore the essentials and show you how to plan, measure and implement a social media strategy. 

Who should attend?

Anyone responsible for implementing their brand or organisation’s social media activity, including: 

  • Marketing Executives
  • Marketing Managers
  • Community Managers
  • Communication Managers

Learning outcomes

  • An engagement framework for social media marketing
  • How to measure and monitor online discussion around your brand, competitors or industry
  • How to implement an efficient day-to-day workflow for publishing content to Facebook and Twitter
  • How to increase engagement with your customers on social channels
  • How to integrate social functionality on your existing website

Related Courses

Not the right course for you? Try these Short Courses:

Find out more

We'll Contact You

OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Course Outline

Course outline

The course content will combine presentations, discussion and practical exercises on the following topics:

Part 1 - Social media round up:

  • Facebook, Twitter, Google+, Forums and Blogs

Part 2 - Listen phase:

  • Where are the conversations?
  • Who are the influencers?
  • What are they talking about?

Part 3 - Respond phase:

  • Organise for responding
  • Build presence on social media sites
  • Engage in conversation

Part 4 - Drive phase:

  • Run campaigns
  • Benchmark and measure
  • Integrate with your digital marketing

Find out more

We'll Contact You

OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Schedule

Length:
1 day		 Time:
9:00am - 5:00pm

 

  • Sydney

    Date: 19 June 2013
    Venue: Karstens: Level 1, 111 Harrington Street, Sydney

  • Sydney

    Date: 15 August 2013

    Venue: Karstens: Level 1, 111 Harrington Street, Sydney

  • Brisbane

    Date: 17 September 2013
    Venue: Christies: Level 1, 320 Adelaide Street, Brisbane

  • Melbourne

    Date: 17 September 2013
    Venue: Karstens: 123 Queen Street, Melbourne

  • Perth

    Date: 31 October 2013
    Venue: Training Choice: Level 7, 105 St George's Terrace, Perth

  • Sydney

    Date: 20 November 2013

    Venue: Karstens: Level 1, 11 Harrington Street, Sydney

  • Online - from 17 June

    Date: from 17 June

Find out more

We'll Contact You

OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Cost and Enrolment

ADMA member Non-member
Social Media Marketing Essentials $665 $898

Find out more

We'll Contact You

OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Online

New for 2013! Online Short Courses

ADMA Spark is launching a series of our most popular Short Courses online.

Social Media Marketing is scheduled for online learning in 15 June 2013.  

The online course combines content from both the Social Media Marketing Essentials and Social Media Marketing Strategy short courses.  It will help you both decide how to fit Social Media into your business and how to use it in a hands-on environment.

Topics are broken down into a series of online modules to work through at your own pace.

You can register your details here, and we'll let you know when the course is ready for study.

 

Register your interest

Find out more

We'll Contact You

OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Your Instructors

  • Alison
    Alison Ray

    Planning Director
    The Brand Agency

    Alison Ray

    Planning Director The Brand Agency

    Alison’s been working in the advertising industry for over 10 years, with her career spanning Melbourne, Sydney, NZ and now Perth. Currently the Planning Director at The Brand Agency, Alison has worked at iconic Australian agencies such as George Patterson Y&R, Foote Cone and Belding, and Clemmenger Harvie. During this time she has held a range of roles, from Group Account Director through to Head of Digital and Direct. Alison has an integrated background, but specialises in digital and direct marketing. Her past clients include NAB, Motorola, FIFA, Honda, Village Roadshow, Kraft, Greenpeace and The Salvation Army. Her current role sees her working across all of the Brand Agencies clients, including Water Corporation, Synergy, Curtin University, Police and Nurses Credit Society, and Landcorp.

    Alison holds a Masters in Communication, and has considerable teaching experience, having lectured at RMIT and the Australian Institute of Management in subjects such as Advertising Management, Advertising Campaigns, Strategy and Planning, Digital Strategy, Online and Digital Basics. She also has taught the Exploring Digital course for Adschool in Perth. 

    Courses: Email Marketing, Social Media Marketing Essentials

  • 2327002
    Anna Smith

    Director
    Hatchd

    Anna Smith

    Director Hatchd

    After gaining a degree in Marketing and ecommerce at Curtin University in 2003 Anna held a number of digital marketing roles for small and large businesses before joining Market United in 2007. She rose through the ranks of client services, becoming the Head of Account Service in 2009. In this role she heads a team of people who provide digital marketing support for a range of clients including Murdoch University, HBF, IKEA, iinet, Multiplex Living and Burswood Entertainment Complex. Anna has been a highly popular and effective tutor for ADMA’s Digital Marketing Certificate since 2009.

    Courses: Social Media Marketing Essentials

  • JaneWoodleyphotobio
    Jane Woodly

    Director
    JaneWrites Digital

    Jane Woodly

    Director JaneWrites Digital

    Jane Woodley is the Director of JaneWrites Digital, a leading Brisbane digital copywriting and marketing consultancy, which consults to large and small clients in the travel, insurance, retailing, government, financial and business services sectors. Previously she was the Website Specialist in the eCommerce team at Virgin Blue, responsible for the day to day running of and improvements to all the websites of the Virgin Blue Airlines group. Jane has a thorough understanding of online business, encompassing areas of specialty from online consumer behaviour, writing for the web and usability to SEO and accessibility. She is also a 4-year qualified teacher, with 6 years teaching and curriculum writing experience.

    Courses: Digital Marketing Certificate, Digital Marketing Essentials, Email Marketing, Paid Search Essentials, Social Media Marketing Essentials

  • 0d8e1fb
    Tim Hill

    Digital Architect
    BMF

    Tim Hill

    Digital Architect BMF

    Tim has over 7 years experience in the digital media industry. He has a passion for innovation, social media marketing, online strategy and the mobile web. Tim has worked across a number of award-winning projects for international and domestic clients including Sony Pictures (US), ABC (US), Coca-Cola Europe, Channel 4 (UK), Telstra, Yahoo!7 and ABC (Aus). He has developed as a digital strategist from his roots in web development so he brings a blend of marketing thinking and technical understanding to everything he does. Tim enjoys finding new ways to inform, entertain and inspire online audiences through innovative marketing and compelling content.

    Courses: Social Media Marketing Essentials

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Contact Us

Phone us
02 9277 5406
Email us
learn@adma.com.au
Download the
Spark brochure