Beyond setting up and managing of a paid search campaign, there are a number of factors that you need to consider to help you form your search strategy. Explore how to fold paid search into your wider digital strategy and leverage other channels to strengthen your SEM.
|Date||Sydney 18 September 2015 Melbourne 24 September 2015 Brisbane 22 October 2015|
|Type||Short Course In Class|
|Cost||Type ADMA members Non-members Paid Search Essentials $665 $898|
About the course
Paid search can be a highly cost-effective channel. This course is ideal for marketing and advertising professionals on both the client and agency sides.
Who should attend?
- Anyone involved in increasing the quantity and quality of visitors to a website
- Those responsible for online marketing
- Ideal for both B2B and B2C marketers
- Client or agency side.
- How to improve your search strategies, both short and long term
- What the jargon really means
- How to incorporate this cost-effective channel into your communications mix
- Valuable insights and lessons from case studies.
The search landscape
Bringing it all together
Developing a plan for your business
9:00am - 5:00pm
Date: 18 September 2015
Venue: Karstens: Level 1, 111 Harrington Street, Sydney
Date: 24 September 2015
Venue: Karstens: 123 Queen Street, Melbourne
Date: 22 October 2015
Venue: Karstens: Level 24, 215 Adelaide Street, Brisbane
Gary is a digital marketing specialist with thirteen years’ experience in a diverse range of channels and services. He is passionate about search marketing and believes that all digital marketing techniques have a foundation in search. It is search that has driven all marketeers to the path of true measurement and big data is nothing new for the search marketeer.
His most recent venture is as Managing Director of indago digital. indago digital is a marketing agency that specialises in running acquisition campaigns and the channels that drive low cost conversions. ‘SEO and SEM are at the heart of what we do but we’re also experts in Display, Mobile and Social Media.
Courses: SEM Essentials
Jane Woodley is the Director of JaneWrites Digital, a leading Brisbane digital copywriting and marketing consultancy, which consults to large and small clients in the travel, insurance, retailing, government, financial and business services sectors. Previously she was the Website Specialist in the eCommerce team at Virgin Blue, responsible for the day to day running of and improvements to all the websites of the Virgin Blue Airlines group. Jane has a thorough understanding of online business, encompassing areas of specialty from online consumer behaviour, writing for the web and usability to SEO and accessibility. She is also a 4-year qualified teacher, with 6 years teaching and curriculum writing experience.
Companies that train with ADMA
- Raw Ideas
- Flying Lemur Marketing
- Welcom Group
- David Jones
- ANZ Banking Group
- Fairfax Media
- Flight Centre
- Melbourne Storm RLC
- Channel Seven
- Australia Post
- Cancer Council