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Drawing on the real-world search marketing lessons of powerful case studies, this course demystifies the jargon to provide a thorough understanding of how to improve your search strategies.
Search Engine Marketing is scheduled to launch online in July 2014.
Paid search can be a highly cost-effective channel. This course is ideal for marketing and advertising professionals on both the client and agency sides.
The search landscape
Bringing it all together
Developing a plan for your business
9:00am - 5:00pm
Date: 19 March 2014
Venue: Training Choice: 105 St George's Terrace, Perth
Date: 6 May 2014
Venue: Karstens, Level 1, 111 Harrington Street, Sydney
Date: 20 May 2014
Venue: Karstens, 123 Queen Street, Melbourne
Date: 29 May 2014
Venue: Christies: 320 Adelaide Street, Brisbane
|Paid Search Essentials||$665||$898|
ADMA Spark is launching a series of our most popular Short Courses online.
Search Engine Marketing is scheduled for online learning in July 2014.
The online course covers the same content as our in-class course. Topics are broken down into a series of online modules to work through at your own pace.
You can register your details here, and we'll let you know when the course is ready for study.
Director JaneWrites Digital
Jane Woodley is the Director of JaneWrites Digital, a leading Brisbane digital copywriting and marketing consultancy, which consults to large and small clients in the travel, insurance, retailing, government, financial and business services sectors. Previously she was the Website Specialist in the eCommerce team at Virgin Blue, responsible for the day to day running of and improvements to all the websites of the Virgin Blue Airlines group. Jane has a thorough understanding of online business, encompassing areas of specialty from online consumer behaviour, writing for the web and usability to SEO and accessibility. She is also a 4-year qualified teacher, with 6 years teaching and curriculum writing experience.
Head of Search
Head of Search Ikon Communications
After completing his education and a brief stint working in the hospitality industry, Simon started work in the online marketing arena in 2003. He is experienced in all aspects of digital marketing but his area of speciality has always been Search. In his capacity as Search specialist for a number of digital agencies he’s worked across a wide variety of clients, including blue chip clients in: Finance, FMCG, Automotive, Travel, Technology and Entertainment. Simon’s particular area of expertise is the integration of search into all aspects of marketing, coupled with gaining insights from analytics data to deliver on business objectives.
Courses: Search Engine Marketing
Director Search Marketing
The Brand Agency
Director Search Marketing The Brand Agency
Warren is a search and digital business specialist, having worked in the digital space for the past 10 years. He has formal qualifications from Curtin University of Technology, in Electrical Engineering (Computer Systems Engineering). Warren started his career working with major IT companies such as Microsoft Pty Ltd and CSC Australia in various technical sales roles, before making the move online with ineedhits.com – a Perth based, globally focused Search Engine Marketing firm. Over the next 7 and half years, he worked in various parts of the business before being promoted to CEO.
Warren exited ineedhits.com and joined The Brand Agency in March 2012, as Director of Search Marketing. He is responsible for setting and alignment of client’s search strategies with their overall business and marketing objectives.
On the weekends, Warren can be found on the softball diamond, as one of only a handful of internationally accredited umpires in Australia. Skills which translate well across to managing the expectations of clients.
Courses: Search Engine Marketing