Digital Marketing 5

This course will help you keep up-to-date with the complexities of digital marketing. You will learn how the options work, how they fit together and how to deliver against your marketing objectives.

This is a two day course.

Note: Online course enrolments from December 24 - January 4 will receive course login details on Monday January 5, 2015 due to the ADMA office being closed over Christmas. Thank you.

Summary

Category Technology
Date Sydney 19 March 2015 Melbourne 01 April 2015 Brisbane 18 June 2015 Sydney 01 July 2015 Brisbane 03 September 2015 Perth 10 September 2015 Sydney 29 September 2015 Melbourne 17 November 2015 Sydney 18 November 2015 Online On demand
Level Essential
Type Short Course Online In Class
Cost Type ADMA members Non-members Digital Marketing Essentials $1,275 $1,725

About the course

This course covers the basics of digital marketing, explaining the channel options and essential tactics that tie them all together in an effective way.

Who should attend?

  • Marketers who want to understand more around how digital works
  • Digital technologists looking to understand and align to marketing goals
  • Ideal for both B2B and B2C marketers
  • Client or agency side.

Learning outcomes

  • The principles of putting together a good digital marketing strategy
  • How to best manage the process of building a website
  • The process of buying online media and the channel options available
  • How to use social media and content as part of your marketing strategy, and hints and tips around the various platforms
  • How search works, and how to use paid and organic search together
  • Best practice in email marketing and how to manage deliverability and reputation
  • The latest facts and figures around mobile and how it’s changing the online landscape
  • What new and emerging technologies are likely to impact marketing in the future

 

Not the right course for you? Try these Short Courses:

Course outline

The course content will combine presentations, discussion and practical exercises on the following topics:

  • Overview of the digital landscape and trends in online customer behaviour
  • Content and data – their central roles in digital marketing
  • Paid media – the channel options: display advertising, search, affiliates
  • Websites – development and usability
  • Email marketing and databases – including the spam act
  • Mobile marketing & emerging media – new technology and tactics
  • Social media – how to effectively manage and leverage the available tools for marketing
  • Campaign planning – Practical aspects of digital marketing and the role of agencies
  • Cross media integration – tying it all together for acquisition and retention

 

Length:
2 days
Time:
9:00am - 5:00pm

 

  • Sydney

    Date: 19 and 20 March 2015
    Venue: Karstens: Level 1, 111 Harrington Street, Sydney

  • Melbourne

    Date: 1 and 2 April 2015
    Venue: Karstens: 123 Queen Street, Melbourne

  • Brisbane

    Date: 18 and 19 June 2015
    Venue: Karstens: Level 24, 215 Adelaide Street, Brisbane

  • Sydney

    Date: 1 and 2 July 2015
    Venue: Karstens: Level 1, 111 Harrington Street, Sydney

  • Brisbane

    Date: 3 and 4 September 2015
    Venue: Karstens: Level 24, 215 Adelaide Street, Brisbane

  • Perth

    Date: 10 and 11 September 2015
    Venue: Saxons: Level 1, 140 St Georges Terrace, Perth

  • Sydney

    Date: 29 and 30 September 2015
    Venue: Karstens: Level 1, 111 Harrington Street, Sydney

  • Melbourne

    Date: 17 and 18 November 2015
    Venue: Karstens: 123 Queen Street, Melbourne

  • Sydney

    Date: 18 and 19 November 2015
    Venue: Karstens: Level 1, 111 Harrington Street, Sydney

  • Online

    Date: start anytime

  • Ian Farmer

    Ian Farmer
    Strategic Planner
    Zuni

    Ian is a strategic planner at Zuni, working with clients to understand their business needs, and collaborate with them to identify digital opportunities, and navigate an implementation path to deliver business value. Ian brings confidence, maturity and a strategic mind to the marketing world, embracing the bigger brand picture and enjoys connecting brand strategy to digital strategy.

    With an extensive international client-side background with the Mars Group, as well as over 5 years agency experience, Ian has worked on brands including Blackmore’s, Greater Building Society, Mars, Brita, Weet-Bix and Sanitarium. Ian’s very much a Digital Sherpa, and as a digital evangelist, loves working with clients to turn possibilities into reality.

  • JaneWoodleyphotobio

    Jane Woodly
    Director
    JaneWrites Digital

    Jane Woodley is the Director of JaneWrites Digital, a leading Brisbane digital copywriting and marketing consultancy, which consults to large and small clients in the travel, insurance, retailing, government, financial and business services sectors. Previously she was the Website Specialist in the eCommerce team at Virgin Blue, responsible for the day to day running of and improvements to all the websites of the Virgin Blue Airlines group. Jane has a thorough understanding of online business, encompassing areas of specialty from online consumer behaviour, writing for the web and usability to SEO and accessibility. She is also a 4-year qualified teacher, with 6 years teaching and curriculum writing experience.

  • miranda bond 2

    Miranda Bond
    Strategic Planner
    Zuni

    Miranda is originally from the UK where she worked as Digital and Multimedia Evangelist for the BBC. After working as a consultant in Digital Strategy and Development, Miranda chose to emigrate to Australia. After a period working for the ABC helping to craft multimedia and digital strategy, Miranda worked for a series of companies in the Digital space. During this period Miranda worked with organisations such as Saatchi and Saatchi, AC Nielson, Johnson and Johnson, the Commonwealth Bank and various Broadcasting Corporations on Digital Marketing and Strategy.

    Miranda currently works as a Strategic Planner for Zuni, she is a digital evangelist, passionate about branding and marketing, and keen to transfer and share her knowledge. Miranda has extensive experience within the media, entertainment, retail and training sectors. 

  • portraitRussellEbio

    Russell Easther
    Director
    The Interactive Group

    Russell Easther is the founder and director of The Interactive Group established in 2006. He is an interactive marketing professional with experience from appointments on the world’s leading businesses and brands spanning three continents. His career started in interactive marketing and media back to his university days in the 1990's where he studied a Bachelor of Communications degree with a major in Advertising and minor in interactive multimedia.

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Phone: 02 9277 5406
Email: learn@adma.com.au

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