Digital Marketing Strategy

This course provides a framework for developing a comprehensive digital marketing campaign or corporate digital strategy. Attendees should have a good understanding of the key digital marketing tactics to get the most out of the course.




Category Technology
Date Sydney 05 April 2016 Melbourne 12 May 2016 Melbourne 30 August 2016 Sydney 11 October 2016 Perth 02 November 2016
Level Strategic
Type Short Course In Class
Cost Type ADMA members Non-members Digital Marketing Strategy $1,450 $1,950

About the course

Digital technologies have a significant impact across all areas of business, regardless of the size, industry or scope of the organisation. This course will give you the framework for planning digital marketing activity both for campaigns and overall strategy.

Who should attend?

  • Marketers and senior marketers looking to understand how to best integrate digital into their overall marketing strategies
  • Digital and IT professionals needing to ensure their strategy and plans integrate with the overall organisation’s plans
  • Ideal for both B2B and B2C marketers
  • Client or agency side.

Learning outcomes

  • The scope of digital strategy and how it integrates with overall business and marketing strategy
  • A planning framework for digital strategy development for your organisation
  • How to implement your strategy by employing the tools for digital marketing in the most appropriate way
  • How other organisations carry out acquisition, branding and retention strategies, using case studies
  • Campaign, product and corporate digital strategies are all covered.

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Course outline

The course content will combine presentations, discussion and practical exercises on the following topics:

  • What is digital strategy
  • Understanding the role of digital within the business
  • Understanding how your target audience is using digital
  • Getting to grips with your digital landscape
  • How the various elements of digital are used against strategic objectives
  • Developing a digital strategy for customer acquisition
  • Developing a digital strategy for branding purposes
  • Developing a digital strategy for retaining customers
  • Implementing a digital strategy successfully




  • Sydney

    Date: 5 and 6 April, 2016
    Venue: Karstens: L1, 111 Harrington Street, Sydney
    Time: 9am - 5pm

  • Melbourne

    Date: 12 and 13 May, 2016
    Venue: Karstens: 123 Queen Street, Melbourne
    Time: 9am - 5pm

  • Melbourne

    Date: 30 and 31 August, 2016
    Venue: Karstens: 123 Queen Street, Melbourne
    Time: 9am - 5pm

  • Sydney

    Date: 11 and 12 October, 2016
    Venue: Karstens: L1, 111 Harrington Street, Sydney
    Time: 9am - 5pm

  • Perth

    Date: 2 and 3 November, 2016
    Venue: Saxons: L1, 140 St Georges Terrace, Perth
    Time: 9am - 5pm

  • MikeZeederbergBWbio

    Mike Zeederberg
    Managing Director

    Mike has been a leading figure in the digital marketing industry both in Australia and overseas for 20 years. He has held senior management roles in a number of digital agencies, the latest as the Managing Director of Profero for 3 years, before starting up his own agency, Zuni in early 2010. He has worked with many major brands, e.g. Apple, HSBC, Suncorp, Volvo, Aventis, Nike, Burger King amongst others. He has been the head tutor for digital marketing for ADMA for 5 years and been on the judging panel for several industry awards.


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For more information
Phone: 02 9277 5406

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Companies that train with ADMA

  • Raw Ideas
  • Flying Lemur Marketing
  • Welcom Group
  • David Jones
  • ANZ Banking Group
  • Westpac
  • Fairfax Media
  • Flight Centre
  • Qantas
  • Telstra
  • Melbourne Storm RLC
  • Channel Seven
  • AGL
  • Optus
  • Australia Post
  • Unicef
  • Cancer Council