Digital Marketing Strategy5
This course provides a framework for developing a comprehensive digital marketing campaign or corporate digital strategy. Attendees should have a good understanding of the key digital marketing tactics to get the most out of the course.
This is a two day course.
|Date||Sydney 21 October 2015 Melbourne 19 November 2015 Online - condensed course content On demand|
|Type||Short Course Online In Class|
|Cost||Type ADMA members Non-members Digital Marketing Strategy $1,450 $1,950 Online - condensed course content $665 $898|
About the course
Digital technologies have a significant impact across all areas of business, regardless of the size, industry or scope of the organisation. This course will give you the framework for planning digital marketing activity both for campaigns and overall strategy.
Who should attend?
Not the right course for you? Try these Short Courses:
The course content will combine presentations, discussion and practical exercises on the following topics:
9:00am - 5:00pm
Date: 21 and 22 October 2015
Venue: Karstens: Level 1, 111 Harrington Street, Sydney
Date: 19 and 20 November 2015
Venue: Karstens: 123 Queen Street, Melbourne
Online - condensed course content
Mike has been a leading figure in the digital marketing industry both in Australia and overseas for 20 years. He has held senior management roles in a number of digital agencies, the latest as the Managing Director of Profero for 3 years, before starting up his own agency, Zuni in early 2010. He has worked with many major brands, e.g. Apple, HSBC, Suncorp, Volvo, Aventis, Nike, Burger King amongst others. He has been the head tutor for digital marketing for ADMA for 5 years and been on the judging panel for several industry awards.
The Interactive Group
Russell Easther is the founder and director of The Interactive Group established in 2006. He is an interactive marketing professional with experience from appointments on the world’s leading businesses and brands spanning three continents. His career started in interactive marketing and media back to his university days in the 1990's where he studied a Bachelor of Communications degree with a major in Advertising and minor in interactive multimedia.
Companies that train with ADMA
- Raw Ideas
- Flying Lemur Marketing
- Welcom Group
- David Jones
- ANZ Banking Group
- Fairfax Media
- Flight Centre
- Melbourne Storm RLC
- Channel Seven
- Australia Post
- Cancer Council