Digital Marketing Strategy5

This course provides a framework for developing a comprehensive digital marketing campaign or corporate digital strategy. Attendees should have a good understanding of the key digital marketing tactics to get the most out of the course.

This is a two day course. 


Category Technology
Date Sydney 16 April 2015 Melbourne 25 June 2015 Sydney 21 October 2015 Melbourne 19 November 2015 Online - condensed course content On demand
Level Strategic
Type Short Course Online In Class
Cost Type ADMA members Non-members Digital Marketing Strategy $1,450 $1,950 Online - condensed course content $665 $898

About the course

Digital technologies have a significant impact across all areas of business, regardless of the size, industry or scope of the organisation. This course will give you the framework for planning digital marketing activity both for campaigns and overall strategy.

Who should attend?

  • Marketers and senior marketers looking to understand how to best integrate digital into their overall marketing strategies
  • Digital and IT professionals needing to ensure their strategy and plans integrate with the overall organisation’s plans
  • Ideal for both B2B and B2C marketers
  • Client or agency side.

Learning outcomes

  • The scope of digital strategy and how it integrates with overall business and marketing strategy
  • A planning framework for digital strategy development for your organisation
  • How to implement your strategy by employing the tools for digital marketing in the most appropriate way
  • How other organisations carry out acquisition, branding and retention strategies, using case studies
  • Campaign, product and corporate digital strategies are all covered.

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Course outline

The course content will combine presentations, discussion and practical exercises on the following topics:

  • What is digital strategy
  • Understanding the role of digital within the business
  • Understanding how your target audience is using digital
  • Getting to grips with your digital landscape
  • How the various elements of digital are used against strategic objectives
  • Developing a digital strategy for customer acquisition
  • Developing a digital strategy for branding purposes
  • Developing a digital strategy for retaining customers
  • Implementing a digital strategy successfully


2 days
9:00am - 5:00pm


  • Sydney

    Date: 16 and 17 April 2015
    Venue: Karstens: Level 1, 111 Harrington Street, Sydney 

  • Melbourne

    Date: 25 and 26 June 2015
    Venue: Karstens: 123 Queen Street, Melbourne

  • Sydney

    Date: 21 and 22 October 2015
    Venue: Karstens: Level 1, 111 Harrington Street, Sydney

  • Melbourne

    Date: 19 and 20 November 2015
    Venue: Karstens: 123 Queen Street, Melbourne 

  • Online - condensed course content

    On demand

  • MikeZeederbergBWbio

    Mike Zeederberg
    Managing Director

    Mike has been a leading figure in the digital marketing industry both in Australia and overseas for 10 years. He has held senior management roles in a number of digital agencies, the latest as the Managing Director of Profero for 3 years, before starting up his own agency, Zuni in early 2010. He has worked with many major brands, e.g. Apple, HSBC, Suncorp, Volvo, Aventis, Nike, Burger King amongst others. He has been the head tutor for digital marketing for ADMA for 5 years and been on the judging panel for several industry awards.

  • portraitRussellEbio

    Russell Easther
    The Interactive Group

    Russell Easther is the founder and director of The Interactive Group established in 2006. He is an interactive marketing professional with experience from appointments on the world’s leading businesses and brands spanning three continents. His career started in interactive marketing and media back to his university days in the 1990's where he studied a Bachelor of Communications degree with a major in Advertising and minor in interactive multimedia.


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For more information
Phone: 02 9277 5406

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