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Sponsored By
Digital Marketing Strategy
05 June - Sydney /
20 June - Melbourne /
19 September - Sydney /
21 November - Melbourne
This course provides a framework for developing a comprehensive digital campaign or cross-company strategy. Attendees should have a basic understanding of the key tactics to get the most out of the course.
Type: Short Course
|
Level: Strategic
Available online: No
Phone: 02 9277 5406
Email: learn@adma.com.au
Download Brochure
Enrol
Overview
About the course
Digital technologies have a significant impact across all areas of business, regardless of the size, industry or scope of the organisation. Attendees should have a basic understanding of the key tactics to get the most out of the course.
Campaign, product and cross company strategies are all covered.
Who should attend?
- Marketers and senior marketers looking to understand how to best integrate digital into their overall strategies
- Digital and IT professionals needing to ensure their strategy and plans integrate with the overall organisation’s plans
- Ideal for both B2B and B2C marketers
- Client side or agency side
Learning outcomes
- The scope of digital strategy and how it integrates with overall business and marketing strategy
- A planning framework for digital strategy development for your organisation
- How to implement your strategy by employing the tools for digital marketing in the most appropriate way
- How other organisations carry out acquisition, branding and retention strategies, using case studies
- Campaign, product and cross company strategies are all covered.
Related Courses
Not the right course for you? Try these Short Courses:
Find out more
We'll Contact You
OR
Phone us
02 9277 5406OR
Email us
learn@adma.com.auOR
Download the
Spark brochure
Course Outline
Course outline
- The course content will combine presentations, discussion and practical exercises on the following topics:
- What is digital strategy
- Understanding the role of digital within the business
- Understanding how your target audience is using digital
- Getting to grips with your digital landscape
- How the various elements of digital are used against strategic objectives
- Developing a digital strategy for customer acquisition
- Developing a digital strategy for branding purposes
- Developing a digital strategy for retaining customers
- Implementing a digital strategy successfully
Find out more
We'll Contact You
OR
Phone us
02 9277 5406OR
Email us
learn@adma.com.auOR
Download the
Spark brochure
Schedule
| Length: 2 days |
Time: 9:00am - 5:00pm |
-
Sydney
Date: 5 and 6 June 2013
Venue: Karstens: Level 1, 111 Harrington Street, Sydney -
Melbourne
Date: 20 and 21 June 2013
Venue: Karstens: 123 Queen Street, Melbourne -
Sydney
Date: 19 and 20 September 2013
Almost full
Venue: Karstens: Level 1, 111 Harrington Street, Sydney -
Melbourne
Date: 21 and 22 November 2013
Venue: Karstens: 123 Queen Street, Melbourne
Find out more
We'll Contact You
OR
Phone us
02 9277 5406OR
Email us
learn@adma.com.auOR
Download the
Spark brochure
Cost and Enrolment
| ADMA member | Non-member | |
|---|---|---|
| Digital Marketing Strategy | $1,450 | $1,950 |
Find out more
We'll Contact You
OR
Phone us
02 9277 5406OR
Email us
learn@adma.com.auOR
Download the
Spark brochure
Online
Online Learning
The world of marketing and advertising changes fast. So, it’s vital to keep up with the latest thinking, techniques and tools. But sometimes, taking a day or two out of the office can be hard. That’s why, throughout 2013, ADMA will be progressively launching a series of online short courses.
This way, you can study where and when it suits you. Our certificate courses are now available for online study as well as a number of other short courses
This course is currently not available for online study.
Find out more
We'll Contact You
OR
Phone us
02 9277 5406OR
Email us
learn@adma.com.auOR
Download the
Spark brochure
Your Instructors
-
Mike Zeederberg
Managing Director
ZuniMike Zeederberg
Managing Director Zuni
Mike has been a leading figure in the digital marketing industry both in Australia and overseas for 10 years. He has held senior management roles in a number of digital agencies, the latest as the Managing Director of Profero for 3 years, before starting up his own agency, Zuni in early 2010. He has worked with many major brands, e.g. Apple, HSBC, Suncorp, Volvo, Aventis, Nike, Burger King amongst others. He has been the head tutor for digital marketing for ADMA for 5 years and been on the judging panel for several industry awards.
