Digital Marketing Essentials 5

This course will help you keep up-to-date with the complexities of digital marketing. You will learn how the options work, how they fit together and how to deliver against your marketing objectives.

This is a two day course.



Category Technology
Date Online On demand
Level Essential
Type Short Course Online In Class
Cost Type ADMA members Non-members Digital Marketing Essentials $1,275 $1,725

About the course

This course covers the basics of digital marketing, explaining the channel options and essential tactics that tie them all together in an effective way.

Who should attend?

  • Marketers who want to understand more around how digital works
  • Digital technologists looking to understand and align to marketing goals
  • Ideal for both B2B and B2C marketers
  • Client or agency side.

Learning outcomes

  • The principles of putting together a good digital marketing strategy
  • How to best manage the process of building a website
  • The process of buying online media and the channel options available
  • How to use social media and content as part of your marketing strategy, and hints and tips around the various platforms
  • How search works, and how to use paid and organic search together
  • Best practice in email marketing and how to manage deliverability and reputation
  • The latest facts and figures around mobile and how it’s changing the online landscape
  • What new and emerging technologies are likely to impact marketing in the future


Not the right course for you? Try these Short Courses:

Course outline

The course content will combine presentations, discussion and practical exercises on the following topics:

  • Overview of the digital landscape and trends in online customer behaviour
  • Content and data – their central roles in digital marketing
  • Paid media – the channel options: display advertising, search, affiliates
  • Websites – development and usability
  • Email marketing and databases – including the spam act
  • Mobile marketing & emerging media – new technology and tactics
  • Social media – how to effectively manage and leverage the available tools for marketing
  • Campaign planning – Practical aspects of digital marketing and the role of agencies
  • Cross media integration – tying it all together for acquisition and retention


2 days
9:00am - 5:00pm


  • Melbourne

    Date: 12 and 13 November 2014

    Venue: Karstens: 123 Queen Street, Melbourne

  • Sydney

    Date: 11 and 12 November 2014

    Venue: Karstens: Level 1, 111 Harrington Street, Sydney

  • Brisbane

    Date: 19 and 20 November 2014

    Venue: Karstens: 24/215 Adelaide Street, Brisbane

  • Online

    Date: start anytime

  • Ian Farmer

    Ian Farmer
    Strategic Planner

    Ian is a strategic planner at Zuni, working with clients to understand their business needs, and collaborate with them to identify digital opportunities, and navigate an implementation path to deliver business value. Ian brings confidence, maturity and a strategic mind to the marketing world, embracing the bigger brand picture and enjoys connecting brand strategy to digital strategy.

    With an extensive international client-side background with the Mars Group, as well as over 5 years agency experience, Ian has worked on brands including Blackmore’s, Greater Building Society, Mars, Brita, Weet-Bix and Sanitarium. Ian’s very much a Digital Sherpa, and as a digital evangelist, loves working with clients to turn possibilities into reality.

  • JaneWoodleyphotobio

    Jane Woodly
    JaneWrites Digital

    Jane Woodley is the Director of JaneWrites Digital, a leading Brisbane digital copywriting and marketing consultancy, which consults to large and small clients in the travel, insurance, retailing, government, financial and business services sectors. Previously she was the Website Specialist in the eCommerce team at Virgin Blue, responsible for the day to day running of and improvements to all the websites of the Virgin Blue Airlines group. Jane has a thorough understanding of online business, encompassing areas of specialty from online consumer behaviour, writing for the web and usability to SEO and accessibility. She is also a 4-year qualified teacher, with 6 years teaching and curriculum writing experience.

  • portraitRussellEbio

    Russell Easther
    The Interactive Group

    Russell Easther is the founder and director of The Interactive Group established in 2006. He is an interactive marketing professional with experience from appointments on the world’s leading businesses and brands spanning three continents. His career started in interactive marketing and media back to his university days in the 1990's where he studied a Bachelor of Communications degree with a major in Advertising and minor in interactive multimedia.


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For more information
Phone: 02 9277 5406

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