Digital Marketing Essentials

This course will help you keep up-to-date with the complexities of digital marketing. You will learn how the options work, how they fit together and how to deliver against your marketing objectives.

This is a two day course.



Category Technology
Date Sydney 10 March 2016 Melbourne 17 March 2016 Perth 12 May 2016 Brisbane 09 June 2016 Sydney 23 June 2016 Sydney 27 July 2016 Melbourne 13 September 2016 Brisbane 03 November 2016 Sydney 03 November 2016
Level Intermediate
Type Short Course In Class
Cost Type ADMA members Non-members Digital Marketing $1,225 $1,695

About the course

This course covers the essentials of digital marketing, explaining the channel options and essential tactics that tie them all together in an effective way.

Who should attend?

  • Marketers who want to understand more around how digital works
  • Digital technologists looking to understand and align to marketing goals
  • Ideal for both B2B and B2C marketers
  • Client or agency side.

Learning outcomes

  • The principles of putting together a good digital marketing strategy
  • How to best manage the process of building a website
  • The process of buying online media and the channel options available
  • How to use social media and content as part of your marketing strategy, and hints and tips around the various platforms
  • How search works, and how to use paid and organic search together
  • Best practice in email marketing and how to manage deliverability and reputation
  • The latest facts and figures around mobile and how it’s changing the online landscape
  • What new and emerging technologies are likely to impact marketing in the future


Not the right course for you? Try these Short Courses:

The course content will combine presentations, discussion and practical exercises on the following topics:

  • Overview of the digital landscape and trends in online customer behaviour
  • Content and data – their central roles in digital marketing
  • Paid media – the channel options: display advertising, search, affiliates
  • Websites – development and usability
  • Email marketing and databases – including the spam act
  • Mobile marketing & emerging media – new technology and tactics
  • Social media – how to effectively manage and leverage the available tools for marketing
  • Campaign planning – Practical aspects of digital marketing and the role of agencies
  • Cross media integration – tying it all together for acquisition and retention
  • Sydney

    Date: 10 and 11 March, 2016
    Venue: Karstens: L1, 111 Harrington Street, Sydney
    Time: 9am - 5pm

  • Melbourne

    Date: 17 and 18 March, 2016
    Venue: Karstens: 123 Queen Street, Melbourne
    Time: 9am - 5pm

  • Perth

    Date: 12 and 13 May, 2016
    Venue: Saxons: L1, 140 St Georges Terrace, Perth
    Time: 9am - 5pm

  • Brisbane

    Date: 9 and 10 June, 2016
    Venue: Karstens: L24, 215 Adelaide Street, Brisbane
    Time: 9am - 5pm

  • Sydney

    Date: 23 and 25 June, 2016
    Venue: Karstens: L1, 111 Harrington Street, Sydney
    Time: 9am - 5pm

  • Sydney

    Date: 27 and 28 July, 2016
    Venue: Karstens: L1, 111 Harrington Street, Sydney
    Time: 9am - 5pm

  • Melbourne

    Date: 13 and 14 September, 2016
    Venue: Karstens: 123 Queen Street, Melbourne
    Time: 9am - 5pm

  • Brisbane

    Date: 3 and 4 November, 2016
    Venue: Karstens: L24, 215 Adelaide Street, Brisbane
    Time: 9am - 5pm

  • Sydney

    Date: 3 and 4 November, 2016
    Venue: Karstens: L1, 111 Harrington Street, Sydney
    Time: 9am - 5pm

  • JaneWoodleyphotobio

    Jane Woodly
    JaneWrites Digital

    Jane Woodley is the Director of JaneWrites Digital, a leading Brisbane digital copywriting and marketing consultancy, which consults to large and small clients in the travel, insurance, retailing, government, financial and business services sectors. Previously she was the Website Specialist in the eCommerce team at Virgin Blue, responsible for the day to day running of and improvements to all the websites of the Virgin Blue Airlines group. Jane has a thorough understanding of online business, encompassing areas of specialty from online consumer behaviour, writing for the web and usability to SEO and accessibility. She is also a 4-year qualified teacher, with 6 years teaching and curriculum writing experience.

  • PaulaCohen2

    Paula Cohen
    Digital Strategist
    Wall Art Prints

    Paula is a digital marketing veteran, with over 20 years experience working in the industry. An IT graduate with an MBA from AGSM, she spent the early years of her career working for Canon before moving into the direct marketing industry. As the Production Director at Hothouse Interactive for more than a decade, she delivered digital solutions for a  large number of clients including Toyota, Optus, News Interactive, MYOB, Westpac and Lexmark. After a year working client-side for Aristocrat Technologies, Paula chose to capitalise on her wealth of experience as a digital strategy consultant, helping a diverse range of SME's thrive in the digital space. More recently, Paula co-founded an eCommerce start-up and is thoroughly enjoying 'putting her money where her mouth is'.

  • Capturebio

    Valentina Borbone
    Client Relationship Director

    Valentina is Client Relationship Director and joint owner of Zuni, a digital strategic agency, helping businesses use digital channels to achieve business outcomes. Zuni’s clients include Fuji Xerox, Roche, AstraZeneca, Unilever, Westfield, NRMA, Pfizer, Tourism Tasmania, Baxter Healthcare and ABC Music.

    Val has 6 years of digital marketing experience and 7 years promotional marketing experience, working within Cinema & Outdoor advertising, Legion Interactive (now Be.Interactive) as Media Manager and Profero, a digital specialist agency as General Manager.

    In addition to her many roles, Val is an experienced Privacy & Spam Officer, previously holding a position on the ADMA Council, (committee to write the e-marketing Code of Practice and The Premium Rate Services Code of Practice). Val has been an ADMA tutor for more than 5 years.


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Phone: 02 9277 5406

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