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Digital Marketing Essentials 5

27 August - Sydney / 30 September - Perth / 12 November - Melbourne / 11 November - Sydney / 19 November - Brisbane / -

This course will help you keep up-to-date with the complexities of digital marketing. You will learn how the options work, how they fit together and how to deliver against your marketing objectives.

Digital Marketing Essentials is available online now.

This is a two day course.

Type: Short Course | Level: Core Available online: Yes

Overview

About the course

This course covers the basics of digital marketing, explaining the channel options and essential tactics that tie them all together in an effective way.

Who should attend?

  • Marketers who want to understand more around how digital works
  • Digital technologists looking to understand and align to marketing goals
  • Ideal for both B2B and B2C marketers
  • Client or agency side.

Learning outcomes

  • The principles of putting together a good digital marketing strategy
  • How to best manage the process of building a website
  • The process of buying online media and the channel options available
  • How to use social media and content as part of your marketing strategy, and hints and tips around the various platforms
  • How search works, and how to use paid and organic search together
  • Best practice in email marketing and how to manage deliverability and reputation
  • The latest facts and figures around mobile and how it’s changing the online landscape
  • What new and emerging technologies are likely to impact marketing in the future

 

Not the right course for you? Try these Short Courses:

Find out more

We'll Contact You
OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Course Outline

Course outline

The course content will combine presentations, discussion and practical exercises on the following topics:

  • Overview of the digital landscape and trends in online customer behaviour
  • Content and data – their central roles in digital marketing
  • Paid media – the channel options: display advertising, search, affiliates
  • Websites – development and usability
  • Email marketing and databases – including the spam act
  • Mobile marketing & emerging media – new technology and tactics
  • Social media – how to effectively manage and leverage the available tools for marketing
  • Campaign planning – Practical aspects of digital marketing and the role of agencies
  • Cross media integration – tying it all together for acquisition and retention

 

Find out more

We'll Contact You
OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Schedule

Length:
2 days
Time:
9:00am - 5:00pm

 

  • Sydney

    Date: 27 and 28 August 2014

    Venue: Karstens: Level 1,  111 Harrington Street, Sydney

  • Perth

    Date: 30 September and 1 October 2014

    Venue: Saxons: Level 1, 140 St Georges Terrace, Perth

  • Melbourne

    Date: 12 and 13 November 2014

    Venue: Karstens: 123 Queen Street, Melbourne

  • Sydney

    Date: 11 and 12 November 2014

    Venue: Karstens: Level 1, 111 Harrington Street, Sydney

  • Brisbane

    Date: 19 and 20 November 2014

    Venue: Christies: Level 1, 320 Adelaide Street, Brisbane

Find out more

We'll Contact You
OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Cost and Enrolment

ADMA member Non-member
Digital Marketing Essentials $1,275 $1,725

Find out more

We'll Contact You
OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Online

Digital Marketing Essentials Short Course is now available for online study.

The online course covers the same content as our in-class course. Topics are broken down into a series of online modules to work through at your own pace.

The course content is presented on ADMA's Online Learning Management System (LMS) which you are provided access to on the day of enrolment. 

Within the LMS you will find a course introduction and 3 modules. Within each module you will find the course content with exercises, case studies, articles and more.

We also provide you with a running commentary from course instructor Valentina Borbone. This is an excellent way to learn as you read the content then have it explained for you. 

The course study time is between 16 - 20 hours, depending on your current level of experience, however you have access to the course content for 6 months. We provide you with 6 months access so you can go back to the course module to review and revise. 

If you have further questions about online study please contact learn@adma.com.au

 

Enrol now

Find out more

We'll Contact You
OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Your Instructors

  • Ian Farmer
    Ian Farmer

    Strategic Planner
    Zuni

    Ian Farmer

    Strategic Planner Zuni

    Ian is a strategic planner at Zuni, working with clients to understand their business needs, and collaborate with them to identify digital opportunities, and navigate an implementation path to deliver business value. Ian brings confidence, maturity and a strategic mind to the marketing world, embracing the bigger brand picture and enjoys connecting brand strategy to digital strategy.

    With an extensive international client-side background with the Mars Group, as well as over 5 years agency experience, Ian has worked on brands including Blackmore’s, Greater Building Society, Mars, Brita, Weet-Bix and Sanitarium. Ian’s very much a Digital Sherpa, and as a digital evangelist, loves working with clients to turn possibilities into reality.

  • JaneWoodleyphotobio
    Jane Woodly

    Director
    JaneWrites Digital

    Jane Woodly

    Director JaneWrites Digital

    Jane Woodley is the Director of JaneWrites Digital, a leading Brisbane digital copywriting and marketing consultancy, which consults to large and small clients in the travel, insurance, retailing, government, financial and business services sectors. Previously she was the Website Specialist in the eCommerce team at Virgin Blue, responsible for the day to day running of and improvements to all the websites of the Virgin Blue Airlines group. Jane has a thorough understanding of online business, encompassing areas of specialty from online consumer behaviour, writing for the web and usability to SEO and accessibility. She is also a 4-year qualified teacher, with 6 years teaching and curriculum writing experience.

  • portraitRussellEbio
    Russell Easther

    Director
    The Interactive Group

    Russell Easther

    Director The Interactive Group

    Russell Easther is the founder and director of The Interactive Group established in 2006. He is an interactive marketing professional with experience from appointments on the world’s leading businesses and brands spanning three continents. His career started in interactive marketing and media back to his university days in the 1990's where he studied a Bachelor of Communications degree with a major in Advertising and minor in interactive multimedia.

  • Capturebio
    Valentina Borbone

    Client Relationship Director
    Zuni

    Valentina Borbone

    Client Relationship Director Zuni

    Valentina is Client Relationship Director and joint owner of Zuni, a digital strategic agency, helping businesses use digital channels to achieve business outcomes. Zuni’s clients include Fuji Xerox, Roche, AstraZeneca, Unilever, Westfield, NRMA, Pfizer, Tourism Tasmania, Baxter Healthcare and ABC Music.

    Val has 6 years of digital marketing experience and 7 years promotional marketing experience, working within Cinema & Outdoor advertising, Legion Interactive (now Be.Interactive) as Media Manager and Profero, a digital specialist agency as General Manager.

    In addition to her many roles, Val is an experienced Privacy & Spam Officer, previously holding a position on the ADMA Council, (committee to write the e-marketing Code of Practice and The Premium Rate Services Code of Practice). Val has been an ADMA tutor for more than 5 years.

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