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Digital Marketing Essentials
13 June - Brisbane /
20 June - Sydney /
28 August - Sydney /
02 October - Melbourne /
12 November - Brisbane /
20 November - Sydney /
- Online
The digital world continues to grow in importance and complexity. Keeping abreast of how the options work, how they fit together and ensuring you understand the fundamentals of digital marketing can be a challenge.
Digital Marketing Essentials is now available for online learning.
Type: Short Course
|
Level: Core
Available online: Yes
Phone: 02 9277 5406
Email: learn@adma.com.au
Download Brochure
Enrol
Overview
About the course
This course covers the essentials of digital marketing, as well as how to develop a strategy that ties them all together in an effective way.
Who should attend?
- Marketers who want to understand more around how digital works
- Digital technologists looking to understand the marketing side of things
- Ideal for both B2B and B2C marketers
- Client side or agency side
Learning outcomes
- The principles of putting together a good digital strategy
- How to best manage the process of building a website
- The process of buying online media and the options available
- How to use social media as part of your strategy, and hints and tips around the various platforms
- How search works, and how to use paid and organic search in conjunction
- Best practice in email marketing and how to manage deliverability and reputation
- The latest facts and figures around mobile and how it’s changing the online landscape
- What new and emerging technologies are likely to impact marketing in the future
Related Courses
Not the right course for you? Try these Short Courses:
Find out more
We'll Contact You
OR
Phone us
02 9277 5406OR
Email us
learn@adma.com.auOR
Download the
Spark brochure
Course Outline
Course outline
The course content will combine presentations, discussion and practical exercises on the following topics:
- The digital landscape - this will provide an overview of what the online Australian profile is in terms of numbers online, time spent, gender split, device used etc.
- Developing a website – Production Processes and Usability – a guide of how to create a successful website right from the planning to the finished product
- Digital Creativity – this will open your eyes to what is out there in terms of digital creativity, and ensure you understand how to correctly brief and generate good digitally creative work
- Paid Media – You will understand the many branches of paid media, and how to apply paid media to various business objectives such as awareness, branding, acquisition etc.
- Search – This section will ensure you can clearly define the difference between SEO & SEM, but also creating an understanding of why you can’t successfully implement one without the other
- Email marketing and databases – this topic will cover all of the do’s and don’ts when it comes to eDM’s and why it is still such a popular medium for companies across the globe, including the SPAM act and current email landscape
- Mobile Marketing & Emerging Media – This section will cover mobile and its various digital executions and best practice, also looking at upcoming medias and how they might become part of mainstream digital channels very soon
- Social Media – This section will help you understand how many spaces there are to play in, and how to effectively manage and leverage the available tools.
- Developing a digital strategy – you will understand how to match a strategy to a business model, and how to take it from start to finish to generate a successful strategy that aligns with your business’ objectives
- Cross media integration – tying it all together by showing how to use different tactics for different objectives and how this integrates with offline activities.
Find out more
We'll Contact You
OR
Phone us
02 9277 5406OR
Email us
learn@adma.com.auOR
Download the
Spark brochure
Schedule
| Length: 2 days |
Time: 9:00am - 5:00pm |
-
Brisbane
Date: 13 and 14 June 2013
Venue: Christies: Level 1, 320 Adelaide Street, Brisbane 2013 -
Sydney
Date: 20 and 21 June 2013
Venue: Karstens: Level 1, 111 Harrington Street, Sydney -
Sydney
Date: 28 and 29 August 2013
Venue: Karstens: Level 1, 111 Harrington Street, Sydney -
Melbourne
Date: 2 and 3 October 2013
Venue: Karstens: 123 Queen Street, Melbourne -
Brisbane
Date: 12 and 13 November 2013
Venue: Christies: level 1, 320 Adelaide St, Brisbane
-
Sydney
Date: 20 and 21 November 2013
Venue: Karstens: Level 1, 111 Harrington St, Sydney
-
Online
Date: start anytime
Find out more
We'll Contact You
OR
Phone us
02 9277 5406OR
Email us
learn@adma.com.auOR
Download the
Spark brochure
Cost and Enrolment
| ADMA member | Non-member | |
|---|---|---|
| Digital Marketing Essentials | $1,275 | $1,725 |
Find out more
We'll Contact You
OR
Phone us
02 9277 5406OR
Email us
learn@adma.com.auOR
Download the
Spark brochure
Online
New for 2013! Online Short Courses
ADMA Spark is launching a series of our most popular Short Courses online.
Digital Marketing Essentials Short Course is now available for online learning.
The online course covers the same content as our in-class course. Topics are broken down into a series of online modules to work through at your own pace.
Enrol today.
Find out more
We'll Contact You
OR
Phone us
02 9277 5406OR
Email us
learn@adma.com.auOR
Download the
Spark brochure
Your Instructors
-
Jane Woodly
Director
JaneWrites DigitalJane Woodly
Director JaneWrites Digital
Jane Woodley is the Director of JaneWrites Digital, a leading Brisbane digital copywriting and marketing consultancy, which consults to large and small clients in the travel, insurance, retailing, government, financial and business services sectors. Previously she was the Website Specialist in the eCommerce team at Virgin Blue, responsible for the day to day running of and improvements to all the websites of the Virgin Blue Airlines group. Jane has a thorough understanding of online business, encompassing areas of specialty from online consumer behaviour, writing for the web and usability to SEO and accessibility. She is also a 4-year qualified teacher, with 6 years teaching and curriculum writing experience.
-
Mike Zeederberg
Managing Director
ZuniMike Zeederberg
Managing Director Zuni
Mike has been a leading figure in the digital marketing industry both in Australia and overseas for 10 years. He has held senior management roles in a number of digital agencies, the latest as the Managing Director of Profero for 3 years, before starting up his own agency, Zuni in early 2010. He has worked with many major brands, e.g. Apple, HSBC, Suncorp, Volvo, Aventis, Nike, Burger King amongst others. He has been the head tutor for digital marketing for ADMA for 5 years and been on the judging panel for several industry awards.
-
Russell Easther
Director,
The Interactive GroupRussell Easther
Director, The Interactive Group
Russell Easther is the founder and director of The Interactive Group established in 2006. He is an interactive marketing professional with experience from appointments on the world’s leading businesses and brands spanning three continents. His career started in interactive marketing and media back to his university days in the 1990's where he studied a Bachelor of Communications degree with a major in Advertising and minor in interactive multimedia.
-
Valentina Borbone
Client Relationship Director & Joint Owner
ZuniValentina Borbone
Client Relationship Director & Joint Owner Zuni
Valentina is Client Relationship Director and joint owner of Zuni, a digital strategic agency, helping businesses use digital channels to achieve business outcomes. Zuni’s clients include Fuji Xerox, Roche, AstraZeneca, Unilever, Westfield, NRMA, Pfizer, Tourism Tasmania, Baxter Healthcare and ABC Music.
Val has 6 years of digital marketing experience and 7 years promotional marketing experience, working within Cinema & Outdoor advertising, Legion Interactive (now Be.Interactive) as Media Manager and Profero, a digital specialist agency as General Manager.
In addition to her many roles, Val is an experienced Privacy & Spam Officer, previously holding a position on the ADMA Council, (committee to write the e-marketing Code of Practice and The Premium Rate Services Code of Practice). Val has been an ADMA tutor for more than 5 years.
