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Sponsored By
Digital Copywriting
06 June - Brisbane /
17 June - Perth /
10 September - Sydney /
24 October - Melbourne /
07 November - Brisbane /
18 November - Perth
Digital copy is part of the mainstream but traditional copy structures and approaches simply do not work. Learn how to write for web, search, social media and how to get emails opened and read.
Type: Short Course
|
Level: Core
Available online: No
Phone: 02 9277 5406
Email: learn@adma.com.au
Download Brochure
Enrol
Overview
About the course
Learn how the eye reads a webpage. Writing for search. How to get emails opened and read. How to approach social media. Packed with practical exercises, you’ll walk away understanding how to address the challenges of the digital environment.
Who should attend?
- Traditional marketers expanding into the digital environment
- Mainstream copywriters moving into the digital world
- Those briefing or reviewing copy for digital mediums
- Marketers wanting a better understanding of digital mediums
- Those working in digital agencies who want to expand their skill set
- Marketers who have attended Copywriting Essentials and want more advanced digital copy skills
Learning outcomes
- The foundations for good copy
- How those rules change in the digital space
- Effective website copy: structure and rules
- How to structure and write landing pages
- Tips for successful emails
- The secrets to an effective banner ad
- Writing for search
- ‘Shiny New Thing Syndrome’: social media
- Which social media channel to use and why
- Writing blogs
- The role and implications of mobile
Related Courses
Not the right course for you? Try these Short Courses:
Find out more
We'll Contact You
OR
Phone us
02 9277 5406OR
Email us
learn@adma.com.auOR
Download the
Spark brochure
Course Outline
Course outline
This thoroughly practical course will teach you:
- The basic copy approach
- The Socratic vs. Inverted Pyramid styles of writing
- The active vs passive choice of the Web
- Web structure: thinking in 3D
- Spelling and proofreading
- The role and structure of landing pages
- Email timing and ‘From’
- Tips and techniques for email subject lines
- Writing for SEO
- Social Media: tips and pitfalls
- Mobile and blogs
- Resources for further learning
Find out more
We'll Contact You
OR
Phone us
02 9277 5406OR
Email us
learn@adma.com.auOR
Download the
Spark brochure
Schedule
| Length: 1 day |
Time: 9:00am - 5:30pm |
-
Melbourne
Date: 23 May 2013
Venue: Karstens: 123 Queen Street, Melbourne -
Brisbane
Date: 06 June 2013
Venue: Christies: Level 1, 320 Adelaide Street, Brisbane -
Perth
Date: 17 June 2013
Venue: Training Choice: Level 7, 105 St George's Terrace, Perth -
Sydney
Date: 10 September 2013
Venue: Karstens: Level 1, 111 Harrington Street, Sydney -
Melbourne
Date: 24 October 2013
Venue: Karstens: 123 Queen St, Melbourne
-
Brisbane
Date: 7 November 2013
Venue: Christies: Level 1, 320 Adelaide Street, Brisbane
-
Perth
Date: 18 November 2013
Venue: Training Choice: Level7, 105 St George's Terrace, Perth
Find out more
We'll Contact You
OR
Phone us
02 9277 5406OR
Email us
learn@adma.com.auOR
Download the
Spark brochure
Cost and Enrolment
| ADMA member | Non-member | |
|---|---|---|
| Digital Copywriting | $665 | $898 |
Find out more
We'll Contact You
OR
Phone us
02 9277 5406OR
Email us
learn@adma.com.auOR
Download the
Spark brochure
Online
Online Learning
The world of marketing and advertising changes fast. So, it’s vital to keep up with the latest thinking, techniques and tools. But sometimes, taking a day or two out of the office can be hard. That’s why, throughout 2013, ADMA will be progressively launching a series of online short courses.
This way, you can study where and when it suits you. Our certificate courses are now available for online study as well as a number of other short courses
This course is currently not available for online study.
Find out more
We'll Contact You
OR
Phone us
02 9277 5406OR
Email us
learn@adma.com.auOR
Download the
Spark brochure
Your Instructors
-
Jon Maxim
Copywriter & Creative Director
TheMaximJon Maxim
Copywriter & Creative Director TheMaxim
Jon has been a copywriter for 25 years, and has run workshops for the last 15 of those.He is passionate both about the craft of copy, and with sharing tips and techniques. A member of the US Echo Academy, Jon has won many awards as well as judged many award shows. He is a freelancer, having worked for himself for 16 out of the last 19 years, bringing a remarkably wide range of practical experience to the course. He began writing for online in 1997, and continues to embrace new channels as and when they arrive.
