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Digital Copywriting Essentials3

23 September - Sydney / 22 October - Melbourne / 11 November - Brisbane / 25 November - Perth

Digital copy is part of the mainstream but traditional copy structures and approaches simply do not work for new mediums. Learn how to write copy for web, search, social media and how to get emails opened and read.

 

Type: Short Course | Level: Core Available online: No

Overview

About the course

Writing copy for online. Writing copy for search. How to get emails opened and read. How to approach social media. Packed with practical exercises, you’ll walk away understanding how to address the challenges of the digital environment.

Who should attend?

  • Traditional marketers expanding into the digital environment
  • Mainstream copywriters moving into the digital world
  • Those briefing or reviewing copy for digital mediums
  • Marketers wanting a better understanding of digital mediums
  • Those working in digital agencies who want to expand their skill set
  • Marketers who have attended Copywriting Essentials and want more advanced digital copy skills.

Learning outcomes

  • The foundations for good copy
  • How those rules change in the digital space
  • Effective website copy: structure and rules
  • How to structure and write landing pages
  • Tips for successful emails
  • The secrets to an effective banner ad
  • Writing for search
  • ‘Shiny New Thing Syndrome’: social media
  • Which social media channel to use and why
  • Writing blogs
  • The role and implications of mobile.

Related Courses

Not the right course for you? Try these Short Courses:

Find out more

We'll Contact You
OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Course Outline

Course outline

This thoroughly practical digital copywriting course will teach you:

  • The basic copy approach
  • The Socratic vs. Inverted Pyramid styles of writing
  • The active vs passive choice of the Web
  • Web structure: thinking in 3D
  • Spelling and proofreading
  • The role and structure of landing pages
  • Email timing and ‘From’
  • Tips and techniques for email subject lines
  • Writing for SEO
  • Social Media: tips and pitfalls
  • Mobile and blogs
  • Resources for further learning

Find out more

We'll Contact You
OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Schedule

Length:
1 day
Time:
9:00am - 5:30pm

 

  • Sydney

    Date: 23 September 2014

    Venue: Karstens: Level 1, 111 Harrington Street, Sydney

  • Melbourne

    Date: 22 October 2014

    Venue: Karstens: 123 Queen St, Melbourne

  • Brisbane

    Date: 11 November 2014

    Venue: Christies: Level 1, 320 Adelaide Street, Brisbane

  • Perth

    Date: 25 November 2014

    Venue: Saxons: Level 1, 140 St Georges Terrace, Perth

Find out more

We'll Contact You
OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Cost and Enrolment

ADMA member Non-member
Digital Copywriting $665 $898

Find out more

We'll Contact You
OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Online

Online Learning

The world of marketing and advertising changes fast and the need to keep up never stops. So, to fit around busy schedules, ADMA Spark has created a new range of online courses: offering flexibility for when and where you want to learn.

ADMA has launched a number of Certificate courses and popular short courses in 2013 and will be launching a further four in 2014.

Unfortunately this course is currently not available for online study just yet, but we welcome you to join us in class.

Find out more

We'll Contact You
OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Your Instructors

  • 123c70a
    Jon Maxim

    Copywriter & Creative Director
    TheMaxim

    Jon Maxim

    Copywriter & Creative Director TheMaxim

    Jon has been a copywriter for 25 years, and has run workshops for the last 15 of those.He is passionate both about the craft of copy, and with sharing tips and techniques. A member of the US Echo Academy, Jon has won many awards as well as judged many award shows. He is a freelancer, having worked for himself for 16 out of the last 19 years, bringing a remarkably wide range of practical experience to the course. He began writing for online in 1997, and continues to embrace new channels as and when they arrive.

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