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This course provides practical guidance for analysing, measuring and optimising digital marketing tactics. The content is designed to explain this technical topic in a non-technical way.
Digital Analytics is now available online!
Combining marketing theory with real-world solutions, Digital Analytics shows you what works, what doesn't and provides information to help improve your marketing campaign performance.
9:00am - 5:00pm
Date: 10 April 2014
Venue: Karstens: Level 1, 111 Harrington Street, Sydney
Date: 11 June 2014
Venue: Karstens: 123 Queen Street, Melbourne
Date: start anytime
Digital Analytics Short Course is now available for online study.
The online course covers the same content as our in-class course. Topics are broken down into a series of online modules to work through at your own pace.
The course content is presented on ADMA's Online Learning Management System (LMS) which you are provided access to on the day of enrolment.
Within the LMS you will find a course introduction and 4 modules. Within each module you will find the course content with exercises, case studies, articles and more.
We also provide you with a running commentary from course instructor Valentina Borbone. This is an excellent way to learn as you read the content then have it explained for you.
The course study time is between 8 - 12 hours, depending on your current level of experience, however you have access to the course content for 6 months. We provide you with 6 months access so you can go back to the course module to review and revise.
If you have further questions about online study please contact firstname.lastname@example.org
Data Runs Deep
Principal Consultant Data Runs Deep
Damion is Principal Consultant with Data Runs Deep, a web analytics consulting firm based in Melbourne. He has been working in web analytics and digital marketing since 2004, providing consultancy and training to organisations across Australia and the UK. He has previously worked with Econsultancy, delivering custom and public training courses in digital marketing, web analytics, content marketing and social media. His approach is solidly data-driven, with a methodical process underlying consulting and training provision, and adds a human and easy-going nature to training delivery.
Courses: Digital Analytics
Client Relationship Director
Client Relationship Director Zuni
Valentina is Client Relationship Director and joint owner of Zuni, a digital strategic agency, helping businesses use digital channels to achieve business outcomes. Zuni’s clients include Fuji Xerox, Roche, AstraZeneca, Unilever, Westfield, NRMA, Pfizer, Tourism Tasmania, Baxter Healthcare and ABC Music.
Val has 6 years of digital marketing experience and 7 years promotional marketing experience, working within Cinema & Outdoor advertising, Legion Interactive (now Be.Interactive) as Media Manager and Profero, a digital specialist agency as General Manager.
In addition to her many roles, Val is an experienced Privacy & Spam Officer, previously holding a position on the ADMA Council, (committee to write the e-marketing Code of Practice and The Premium Rate Services Code of Practice). Val has been an ADMA tutor for more than 5 years.