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Digital Analytics3

11 June - Melbourne / - Online

This course provides practical guidance for analysing, measuring and optimising digital marketing tactics. The content is designed to explain this technical topic in a non-technical way.

Digital Analytics is now available online!

Easter 15% off sale
Enrol in this course and pay by midnight 28 April and save 15% off the standard rates.
Use discount code: EASTERSAVER and save. 

Type: Short Course | Level: Intermediate Available online: Yes

Overview

About the course

Combining marketing theory with real-world solutions, Digital Analytics shows you what works, what doesn't and provides information to help improve your marketing campaign performance.

Who should attend?

  • Marketers with hands-on responsibility for developing and managing digital campaigns
  • Analysts who would like to better understand how to translate stats and metrics into insights for marketers
  • Community managers responsible for social media engagement.

Learning outcomes

  • How to define a metrics framework for any digital campaign or company
  • How to benchmark across campaigns to unlock hidden insights
  • How to effectively incorporate analytics into the planning process
  • How to understand digital data sources and their key limitations
  • How to accurately attribute conversions in a multi-channel campaign
  • How to develop strategies to extend optimisation past media buy
  • How to pull and interpret key reports in Google Analytics
  • How to impress with insights instead of spread sheets

 

Find out more

We'll Contact You
OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Course Outline

Course outline

  • Defining a marketing analytics framework
  • Metrics: What to report on, when and why?
  • Matching strategic and tactical goals to metrics
  • Finding and developing the right data
  • Online data sources and their limitations
  • Understanding statistical significance
  • Campaign flow and media attribution
  • Potential campaign flows and response tracking
  • Media attribution in a multi-channel world
  • How to reduce media waste
  • Effective targeting to drive conversions
  • Cross-channel integration and targeting matrix
  • Using analytics for search; in particular google adwords and google analytics 
  • Plus plenty of hands on exercises

Find out more

We'll Contact You
OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Schedule

Length:
1 day
Time:
9:00am - 5:00pm

 

  • Sydney

    Date: 10 April 2014
    Venue: Karstens: Level 1, 111 Harrington Street, Sydney

  • Melbourne

    Date: 11 June 2014
    Venue: Karstens: 123 Queen Street, Melbourne

  • Online

    Date: start anytime

Find out more

We'll Contact You
OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Cost and Enrolment

ADMA member Non-member
Digital Analytics $665 $898

Find out more

We'll Contact You
OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Online

Digital Analytics Short Course is now available for online study.

The online course covers the same content as our in-class course. Topics are broken down into a series of online modules to work through at your own pace.

The course content is presented on ADMA's Online Learning Management System (LMS) which you are provided access to on the day of enrolment. 

Within the LMS you will find a course introduction and 4 modules. Within each module you will find the course content with exercises, case studies, articles and more.

We also provide you with a running commentary from course instructor Valentina Borbone. This is an excellent way to learn as you read the content then have it explained for you. 

The course study time is between 8 - 12 hours, depending on your current level of experience, however you have access to the course content for 6 months. We provide you with 6 months access so you can go back to the course module to review and revise. 

If you have further questions about online study please contact learn@adma.com.au

 

 

Find out more

We'll Contact You
OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Your Instructors

  • Damion
    Damion Brown

    Principal Consultant
    Data Runs Deep

    Damion Brown

    Principal Consultant Data Runs Deep

    Damion is Principal Consultant with Data Runs Deep, a web analytics consulting firm based in Melbourne. He has been working in web analytics and digital marketing since 2004, providing consultancy and training to organisations across Australia and the UK. He has previously worked with Econsultancy, delivering custom and public training courses in digital marketing, web analytics, content marketing and social media. His approach is solidly data-driven, with a methodical process underlying consulting and training provision, and adds a human and easy-going nature to training delivery.

  • Capturebio
    Valentina Borbone

    Client Relationship Director
    Zuni

    Valentina Borbone

    Client Relationship Director Zuni

    Valentina is Client Relationship Director and joint owner of Zuni, a digital strategic agency, helping businesses use digital channels to achieve business outcomes. Zuni’s clients include Fuji Xerox, Roche, AstraZeneca, Unilever, Westfield, NRMA, Pfizer, Tourism Tasmania, Baxter Healthcare and ABC Music.

    Val has 6 years of digital marketing experience and 7 years promotional marketing experience, working within Cinema & Outdoor advertising, Legion Interactive (now Be.Interactive) as Media Manager and Profero, a digital specialist agency as General Manager.

    In addition to her many roles, Val is an experienced Privacy & Spam Officer, previously holding a position on the ADMA Council, (committee to write the e-marketing Code of Practice and The Premium Rate Services Code of Practice). Val has been an ADMA tutor for more than 5 years.

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