Data-driven Marketing and Advertising 5
This course is designed to help marketers understand how data is used to drive marketing activities from segmentation to targeting to automation. It is about driving campaigns and other strategies as opposed to purely discovery and insights.
|Date||Perth 18 November 2014 Melbourne 27 November 2014 Online On demand|
|Type||Short Course Online In Class|
|Cost||Type ADMA members Non-members In-class and Online $665 $898|
About the course
Data can be applied to improve the effectiveness of your planning, acquisition or customer retention. This course will help you become a truly data-driven marketer.
Who should enrol?
- Marketing and advertising professionals looking to up-skill further in multi-channel marketing disciplines
- Those looking to broaden their knowledge across other marketing disciplines
- Those looking to develop new skills in data-driven marketing.
- How to use data to drive specific marketing objectives
- Understanding available data sources and when to use them
- Turning data into solutions – from gathering to analysis to implementation
- Practical aspects of working with data
- How to work with specialists in IT and analysis
Introducing students to the different sources of data which could be harnessed for marketing activities:
Common types of data tasks in marketing:
Practical applications for data:
Making it happen – practical aspects:
Date: 18 November 2014
Venue: The Brand Agency - Level 3, 11 Harvest Terrace, West Perth
Date: 27 November 2014
Venue: Karstens: 123 Queen Street, Melbourne
Date: start anytime
Established in 2007, Directivity provides loyalty strategies that are meaningful for the member and profitable for the business.
Adam has been involved in a range of loyalty strategies and programs including large retail programs such as the new flybuys re-launched in 2012. He has also developed self-funding 'Return on Loyalty' models and loyalty programs for pharmacy, entertainment and large accommodation networks.
He initiated and co-developed with Citrus Digital, two Australian research studies into consumers’ relationship with loyalty programs ‘For Love or Money? 2013 Consumer Study into Australian Loyalty Programs’ and ‘Share the Love: 2014 Consumer Study into Australian Loyalty Programs’.
He is a regular speaker at loyalty forums and conferences and facilitates loyalty strategy workshops.
Adam is also the author of the practical book on loyalty - 'Give-back to Get-back - 9 steps to a profitable loyalty program'.
Director of Education & Training
As ADMA’s Director of Education and Training Richard is able to put his past experience to good use having been a direct marketer since 1989 and trainer since 2003. Richard moved into the UK direct marketing business following an early career in B2B sales. For 10 years he worked for agencies and database service providers becoming a skilled “interpreter” between marketers, analysts and IT. He moved to Australia in 2000 to take charge of database marketing for Cartwright Williams/Leo Burnett for 3 years, after which he became a self-employed database marketing consultant for 4 years. Immediately prior to his ADMA appointment he spent 2 years as the Asia Pacific database marketing manager for PC company Lenovo. Richard has always had a passion for training, creating and delivering courses for ADMA, Macquarie University and various in-house engagements since 2003. Richard’s education credentials include a BA (Hons) and an MBA.
Companies that train with ADMA
- Raw Ideas
- Flying Lemour Marketing
- Welcom Group
- David Jones
- ANZ Banking Group
- Fairfax Media
- Flight Centre
- Melbourne Storm RLC
- Channel Seven
- Australia Post
- Cancer Council