Data-driven Marketing and Advertising
This course is designed to help marketers understand how data is used to drive marketing activities from segmentation to targeting to automation. It is about driving campaigns and other strategies as opposed to purely discovery and insights.
|Date||Melbourne 28 October 2015 Perth 12 November 2015 Online On demand|
|Type||Short Course Online In Class|
|Cost||Type ADMA members Non-members In-class and Online $665 $898|
About the course
Data can be applied to improve the effectiveness of your planning, acquisition or customer retention. This course will help you become a truly data-driven marketer.
Who should enrol?
- Marketing and advertising professionals looking to up-skill further in multi-channel marketing disciplines
- Those looking to broaden their knowledge across other marketing disciplines
- Those looking to develop new skills in data-driven marketing.
- How to use data to drive specific marketing objectives
- Understanding available data sources and when to use them
- Turning data into solutions – from gathering to analysis to implementation
- Practical aspects of working with data
- How to work with specialists in IT and analysis
Introducing students to the different sources of data which could be harnessed for marketing activities:
Common types of data tasks in marketing:
Practical applications for data:
Making it happen – practical aspects:
Date: 28 October 2015
Venue: Karstens: 123 Queen Street, Melbourne
Date: 12 November 2015
Venue: Saxons: Level 1, 140 St Georges Terrace, Perth
Date: start anytime
Waterline Training & Marketing
Through his own consultancy - Waterline - Richard provides data-driven marketing consultancy as well as face-to-face training and e-learning course development. He was formerly ADMA’s Director of Education and Training for 6 years following a 20 year career specialising in data planning and database marketing, working for agencies, data services organisations and on the client side.
Companies that train with ADMA
- Raw Ideas
- Flying Lemur Marketing
- Welcom Group
- David Jones
- ANZ Banking Group
- Fairfax Media
- Flight Centre
- Melbourne Storm RLC
- Channel Seven
- Australia Post
- Cancer Council