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Data-driven Marketing and Advertising Essentials5

14 May - Sydney / 04 June - Brisbane / 05 June - Melbourne / - Online

This course is about developing successful data-driven campaigns and creating long-term customer relationships. It focuses on multi-channel marketing by reviewing the role played by data, channels, creativity and examines different approaches to acquisition, conversion and retention.

Data-driven Marketing and Advertising Essentials is now available online!

This is a two day course.

Type: Short Course | Level: Core Available online: Yes

Overview

About the course

Featuring case studies and group exercises, you’ll learn a range of disciplines to ensure database marketing campaigns are well-planned and carefully executed.


Who should attend?

  • Marketing and advertising professionals looking to up-skill further in multi-channel marketing disciplines
  • Those looking to broaden their knowledge across other marketing disciplines
  • Those looking to develop new skills in data-driven marketing.

Learning outcomes

  • How to plan a multi-channel marketing strategy for acquisition and retention
  • How to produce effective direct response campaigns using the critical success factors
  • How to use digital media effectively in your marketing
  • How to test, measure and learn
  • How to use data to drive effective marketing campaigns
  • How to evaluate creativity and use creativity to drive response.

 

Find out more

We'll Contact You
OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Course Outline

Course outline

Over two days, Data-driven Marketing and Advertising Essentials addresses:

Strategies and campaigns: 

  • Developing objectives and strategies; customer journeys and contact strategies;
  • Critical success factors and integration
  • The importance of creativity to inform and motivate customers

Data management essentials:

  • Gathering the right data
  • Processes & infrastructure
  • Privacy and compliance

Using data to drive effectiveness:

  • Measurement – gathering data to track performance
  • How to test, learn and improve
  • Using data for insights, segmentation, targeting and personalisation to build relationships
  • Customer-initiated marketing and automation

Channel planning:

  • Principles of channel selection & balancing budgets
  • Understanding digital channels and how to use them

Conversion and retention:

  • Getting to the sale – how to guide a customer through the consideration phase
  • Keeping customers for longer – planning, tactics and loyalty programs

In-class practicals

The course is highly interactive and involves a number of practical exercises in which students work on case studies and develop their ideas in groups.  

Find out more

We'll Contact You
OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Schedule

Length:
2 days
Time:
9:00am - 5:00pm

 

  • Sydney

    Date: 14 and 15 May 2014
    Venue: Karstens: Level 1, 111 Harrington Street, Sydney

  • Brisbane

    Date: 4 and 5 June 2014
    Venue:
    Christies: Level 1, 320 Adelaide Street, Brisbane

  • Melbourne

    Date: 5 and 6 June 2014
    Venue: Karstens: 123 Queen Street, Melbourne

  • Online

    Date: start anytime

Find out more

We'll Contact You
OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Cost and Enrolment

ADMA member Non-member
Data-driven Marketing & Advertising Essentials $1,275 $1,725

Find out more

We'll Contact You
OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Online

Data-driven Marketing & Advertising Essentials Short Course is now available for online study.

The online course covers the same content as our in-class course. Topics are broken down into a series of online modules to work through at your own pace.

The course content is presented on ADMA's Online Learning Management System (LMS) which you are provided access to on the day of enrolment. 

Within the LMS you will find a course introduction and 5 modules. Within each module you will find the course content with exercises, case studies, articles and more.

We also provide you with a running commentary from course instructor Richard Pester. This is an excellent way to learn as you read the content then have it explained for you. 

The course study time is between 16 - 20 hours, depending on your current level of experience, however you have access to the course content for 6 months. We provide you with 6 months access so you can go back to the course module to review and revise. 

If you have further questions about online study please contact learn@adma.com.au

 

Find out more

We'll Contact You
OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Your Instructors

  • RichardPester
    Richard Pester

    Director of Education & Training
    ADMA

    Richard Pester

    Director of Education & Training ADMA

    As ADMA’s Director of Education and Training Richard is able to put his past experience to good use having been a direct marketer since 1989 and trainer since 2003. Richard moved into the UK direct marketing business following an early career in B2B sales. For 10 years he worked for agencies and database service providers becoming a skilled “interpreter” between marketers, analysts and IT. He moved to Australia in 2000 to take charge of database marketing for Cartwright Williams/Leo Burnett for 3 years, after which he became a self-employed database marketing consultant for 4 years. Immediately prior to his ADMA appointment he spent 2 years as the Asia Pacific database marketing manager for PC company Lenovo. Richard has always had a passion for training, creating and delivering courses for ADMA, Macquarie University and various in-house engagements since 2003. Richard’s education credentials include a BA (Hons) and an MBA.

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