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Data-driven Marketing and Advertising Essentials

10 October - Sydney / 06 November - Brisbane / 26 November - Melbourne / - Online

This highly practical course covers the essentials of successful data-driven marketing and advertising: from the planning and execution of online and offline campaigns, to how to use data. 

Data-driven Marketing & Advertising Essentials is now available for online learning.

Type: Short Course | Level: Core Available online: Yes
Phone: 02 9277 5406 Email: learn@adma.com.au Download Brochure
Enrol

Overview

About the course

Featuring case studies and group exercises, you’ll learn a range of disciplines to ensure campaigns are well-planned and carefully executed.

Who should attend?

  • Marketing and advertising professionals with up to 5 years in the industry
  • Those looking to broaden their knowledge across other marketing disciplines
  • Those new to a marketing role

Learning outcomes

  • How to plan a multi-channel marketing strategy for acquisition and retention
  • How to produce effective campaigns using the critical success factors
  • How to use digital media effectively in your marketing
  • How to test, measure and learn
  • How to use data to drive effective marketing campaigns
  • How to evaluate creativity and use creativity to drive response

Find out more

We'll Contact You

OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Course Outline

Course outline

Over two days, Data-driven Marketing and Advertising Essentials addresses:

Strategic Planning

  • How to interpret a situation analysis and translate this into realistic objectives
  • Formulating strategies for Acquisition, Retention and Optimisation

Database Management & Privacy

  •  Best practice database management techniques
  • Gathering the right data and maintaining it correctly
  • The essential rules you need to know to conduct your marketing activities within legal boundaries

How to Build Customer Relationships
5 Key tasks to help you build a loyal customer base one step at a time:

  • Identification – casting the net to find new customers
  • Conversion – how to turn enquiries into sales
  • Building relationships – techniques for rewarding and developing loyalty
  • Driving Value – Using data and tactics to cross-sell, up-sell and repeat sell effectively
  • Reactivation – what to do when a customer lapses to win them back

Campaign Development

  • How to create an effective marketing message – the 5 key elements
  • How to ensure your message is delivered successfully – the 4 key components

Measurement and Testing

  • What to measure and how to track it
  • What to test and how to test accurately

Creativity

  • Turning a campaign brief into a motivating idea

In-class practicals
The course is highly interactive and involves a number of practical exercises in which students work on case studies and develop their ideas in groups.

Find out more

We'll Contact You

OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Schedule

Length:
2 days		 Time:
9:00am - 5:00pm

 

  • Sydney

    Date: 10 and 11 October 2013
    Venue: Karstens: Level 1, 111 Harrington Street, Sydney

  • Brisbane

    Date: 06 and 07 November 2013
    Venue:     Christies: Level 1, 320 Adelaide Street, Brisbane

  • Melbourne

    Date: 26 and 27 November 2013
    Venue: Karstens: 123 Queen Street, Melbourne

  • Online

    Date: start anytime

Find out more

We'll Contact You

OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Cost and Enrolment

ADMA member Non-member
Data-driven Marketing & Advertising Essentials $1,275 $1,725

Find out more

We'll Contact You

OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Online

New for 2013! Online Short Courses

ADMA Spark is launching a series of our most popular Short Courses online.

Data-driven Marketing & Advertising Essentials Short Course is now available for online study.  

The online course covers the same content as our in-class course. Topics are broken down into a series of online modules to work through at your own pace.

Enrol today.

Enrol now

Find out more

We'll Contact You

OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Your Instructors

  • RichardPester
    Richard Pester

    Director of Education & Training
    ADMA

    Richard Pester

    Director of Education & Training ADMA

    As ADMA’s Director of Education and Training Richard is able to put his past experience to good use having been a direct marketer since 1989 and trainer since 2003. Richard moved into the UK direct marketing business following an early career in B2B sales. For 10 years he worked for agencies and database service providers becoming a skilled “interpreter” between marketers, analysts and IT. He moved to Australia in 2000 to take charge of database marketing for Cartwright Williams/Leo Burnett for 3 years, after which he became a self-employed database marketing consultant for 4 years. Immediately prior to his ADMA appointment he spent 2 years as the Asia Pacific database marketing manager for PC company Lenovo. Richard has always had a passion for training, creating and delivering courses for ADMA, Macquarie University and various in-house engagements since 2003. Richard’s education credentials include a BA (Hons) and an MBA.

    Courses: Data-driven Marketing & Advertising Certificate, Data-driven Marketing and Advertising Essentials

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Contact Us

Phone us
02 9277 5406
Email us
learn@adma.com.au
Download the
Spark brochure