Get in Touch
This course is about developing successful data-driven campaigns and creating long-term customer relationships. It focuses on multi-channel marketing by reviewing the role played by data, channels, creativity and examines different approaches to acquisition, conversion and retention.
Data-driven Marketing and Advertising Essentials is now available online!
This is a two day course.
Featuring case studies and group exercises, you’ll learn a range of disciplines to ensure database marketing campaigns are well-planned and carefully executed.
Over two days, Data-driven Marketing and Advertising Essentials addresses:
Strategies and campaigns:
Data management essentials:
Using data to drive effectiveness:
Conversion and retention:
The course is highly interactive and involves a number of practical exercises in which students work on case studies and develop their ideas in groups.
9:00am - 5:00pm
Date: 14 and 15 May 2014
Venue: Karstens: Level 1, 111 Harrington Street, Sydney
Date: 4 and 5 June 2014
Venue: Christies: Level 1, 320 Adelaide Street, Brisbane
Date: 5 and 6 June 2014
Venue: Karstens: 123 Queen Street, Melbourne
Date: start anytime
|Data-driven Marketing & Advertising Essentials||$1,275||$1,725|
Data-driven Marketing & Advertising Essentials Short Course is now available for online study.
The online course covers the same content as our in-class course. Topics are broken down into a series of online modules to work through at your own pace.
The course content is presented on ADMA's Online Learning Management System (LMS) which you are provided access to on the day of enrolment.
Within the LMS you will find a course introduction and 5 modules. Within each module you will find the course content with exercises, case studies, articles and more.
We also provide you with a running commentary from course instructor Richard Pester. This is an excellent way to learn as you read the content then have it explained for you.
The course study time is between 16 - 20 hours, depending on your current level of experience, however you have access to the course content for 6 months. We provide you with 6 months access so you can go back to the course module to review and revise.
If you have further questions about online study please contact firstname.lastname@example.org
Director of Education & Training
Director of Education & Training ADMA
As ADMA’s Director of Education and Training Richard is able to put his past experience to good use having been a direct marketer since 1989 and trainer since 2003. Richard moved into the UK direct marketing business following an early career in B2B sales. For 10 years he worked for agencies and database service providers becoming a skilled “interpreter” between marketers, analysts and IT. He moved to Australia in 2000 to take charge of database marketing for Cartwright Williams/Leo Burnett for 3 years, after which he became a self-employed database marketing consultant for 4 years. Immediately prior to his ADMA appointment he spent 2 years as the Asia Pacific database marketing manager for PC company Lenovo. Richard has always had a passion for training, creating and delivering courses for ADMA, Macquarie University and various in-house engagements since 2003. Richard’s education credentials include a BA (Hons) and an MBA.