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This highly practical course covers the essentials of successful data-driven marketing and advertising: from the planning and execution of online and offline campaigns, to how to use data.
Data-driven Marketing & Advertising Essentials is now available for online learning.
Featuring case studies and group exercises, you’ll learn a range of disciplines to ensure campaigns are well-planned and carefully executed.
Over two days, Data-driven Marketing and Advertising Essentials addresses:
Database Management & Privacy
How to Build Customer Relationships
5 Key tasks to help you build a loyal customer base one step at a time:
Measurement and Testing
The course is highly interactive and involves a number of practical exercises in which students work on case studies and develop their ideas in groups.
9:00am - 5:00pm
Date: 10 and 11 October 2013
Venue: Karstens: Level 1, 111 Harrington Street, Sydney
Date: 06 and 07 November 2013
Venue: Christies: Level 1, 320 Adelaide Street, Brisbane
Date: 26 and 27 November 2013
Venue: Karstens: 123 Queen Street, Melbourne
Date: start anytime
|Data-driven Marketing & Advertising Essentials||$1,275||$1,725|
ADMA Spark is launching a series of our most popular Short Courses online.
Data-driven Marketing & Advertising Essentials Short Course is now available for online study.
The online course covers the same content as our in-class course. Topics are broken down into a series of online modules to work through at your own pace.
Director of Education & Training
Director of Education & Training ADMA
As ADMA’s Director of Education and Training Richard is able to put his past experience to good use having been a direct marketer since 1989 and trainer since 2003. Richard moved into the UK direct marketing business following an early career in B2B sales. For 10 years he worked for agencies and database service providers becoming a skilled “interpreter” between marketers, analysts and IT. He moved to Australia in 2000 to take charge of database marketing for Cartwright Williams/Leo Burnett for 3 years, after which he became a self-employed database marketing consultant for 4 years. Immediately prior to his ADMA appointment he spent 2 years as the Asia Pacific database marketing manager for PC company Lenovo. Richard has always had a passion for training, creating and delivering courses for ADMA, Macquarie University and various in-house engagements since 2003. Richard’s education credentials include a BA (Hons) and an MBA.