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B2B Marketing Strategy

28 May - Melbourne / 17 September - Sydney / 30 October - Melbourne

At last: training designed and developed specifically for B2B marketers. This course delivers a framework for taking B2B marketing strategy into action by developing the right tactics via a considered plan. 

Type: Short Course | Level: Strategic Available online: No
Phone: 02 9277 5406 Email: learn@adma.com.au Download Brochure
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Overview

About the course

This course delivers a framework for taking B2B marketing strategy into action by developing the right tactics via a considered plan. It shows you how to construct a numbers-based funnel, which follows the buyer’s journey and aligns the efforts of sales and marketing to maximise results.

Who should attend?

  • Experienced B2B marketers looking for a new framework for planning and executing
  • B2B marketers looking to understand strategy and how to tie it back to tactics
  • Marketers stepping into the B2B world for the first time
  • Team leaders looking for a common framework to unify sales and marketing teams
  • Sales and account managers looking to align effectively with their marketing colleagues

Learning outcomes

  • How to redefine and rethink the size of your market
  • How to dominate your chosen market
  • How to effectively align sales and marketing 
  • How to understand and populate your funnel
  • How to achieve marketing rhythm
  • How to build tactics that align with your strategy
  • How to refine your funnel metrics from start to finish: universe size, buyer journey stages, required sales, expected conversion rates and timeframe
  • Your buyer’s purchasing journey

Related Courses

Not the right course for you? Try these Short Courses:

Find out more

We'll Contact You

OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Course Outline

Course outline

The course uses material from the globally-proven Funnel Academy. It is delivered in 4 units, which a logical sequence from planning to the execution of a successful B2B marketing strategy. It shows you how to construct a numbers-based funnel, which follows the buyers’ journey and aligns the efforts of sales and marketing.

The four modules are:

  • How to be a big fish in a small pond
  • How to align sales B2B sales channels and marketing
  • How to achieve marketing Rhythm
  • Funnel Management – Translating your B2B strategy To Action

Each module is split into 50% theory and 50% workshops, which gives you plenty of opportunity to work in teams on practical examples of what you have learnt.

Find out more

We'll Contact You

OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Schedule

Length:
1 day		 Time:
9:00am - 5:00pm

 

  • Melbourne

    Date: 28 May 2013
    Venue: Karstens: 123 Queen Street, Melbourne 

  • Sydney

    Date: 17 September 2013

    Venue: Karstens: Level 1, 11 Harrington St, Sydney

  • Melbourne

    Date: 30 October

    Venue: Karstens: 123 Queen St, Melbourne

Find out more

We'll Contact You

OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Cost and Enrolment

ADMA member Non-member
B2B Marketing Strategy $898 $1,140

Find out more

We'll Contact You

OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Online

Online Learning

The world of marketing and advertising changes fast. So, it’s vital to keep up with the latest thinking, techniques and tools. But sometimes, taking a day or two out of the office can be hard. That’s why, throughout 2013, ADMA will be progressively launching a series of online short courses.

This way, you can study where and when it suits you. Our certificate courses are now available for online study as well as a number of other short courses 

This course is currently not available for online study.

Find out more

We'll Contact You

OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Your Instructors

  • 2ca3338
    Chris Fell

    Managing Director
    G2M Solutions

    Chris Fell

    Managing Director G2M Solutions

    Chris was formerly the MD of IDC Australia, the premier global provider of market intelligence for the IT, telecoms and technology markets. During his 8 years at the helm he generated a five-fold growth. Since 2006 he has worked as a sales and marketing consultant tackling B2B sales and marketing challenges within his own consultancy and others. He is a Funnel Academy accredited trainer.

    Courses: B2B Marketing Strategy

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Contact Us

Phone us
02 9277 5406
Email us
learn@adma.com.au
Download the
Spark brochure