FIND THE RIGHT COURSE TO UNLOCK YOUR TRUE POTENTIAL

Courses strong in
CLICK ON A CIRCLE TO VIEW COURSES STRONG IN THAT ATTRIBUTE

Select by course

KEY: COURSE AVAILABLE ONLINE
top banner

B2B Marketing Strategy3

03 June - Melbourne

Marketing training specifically for B2B marketers. Learn how to get B2B marketing and sales teams working together – same goals, same strategies, same tactics and achieving successful outcomes. 

Easter 15% off sale
Enrol in this course and pay by midnight 28 April and save 15% off the standard rates.
Use discount code: EASTERSAVER and save. 

Type: Short Course | Level: Strategic Available online: No

Overview

About the course

This course delivers a framework for taking business to business marketing strategy into action by developing the right tactics via a considered plan. It shows you how to construct a numbers-based funnel, which follows the buyer’s journey and aligns the efforts of sales and marketing to maximise results.

Who should attend?

  • Experienced B2B marketers looking for a new framework for planning and execution
  • B2B marketers looking to understand strategy and how to tie it back to tactics
  • Marketers stepping into the B2B world for the first time
  • Team leaders looking for a common framework to unify sales and marketing teams
  • Sales and account managers looking to align effectively with their marketing colleagues.

Learning outcomes

  • How to redefine and rethink the size of your market
  • How to dominate your chosen market
  • How to effectively align sales and marketing 
  • How to understand and populate your funnel
  • How to achieve marketing rhythm
  • How to build tactics that align with your strategy
  • How to refine your funnel metrics from start to finish: universe size, buyer journey stages, required sales, expected conversion rates and timeframe
  • Your buyer’s purchasing journey

Related Courses

Not the right course for you? Try these Short Courses:

Find out more

We'll Contact You
OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Course Outline

Course outline

The course uses material from the globally-proven Funnel Academy. It is delivered in 4 units, which a logical sequence from planning to the execution of a successful business to business marketing strategy.

Unit 1: How to be a big fish in a small pond

  • Defining the market – where are you strong? Where can you dominate?
  • Clarity around what to sell, to whom and through whom

Unit 2: How to align sales B2B sales channels and marketing

  • How sales and marketing alignment affects the bottom line
  • Working to a common plan with common metrics and tactics

Unit 3: How to achieve marketing rhythm

  • Releasing your business from the restrictions of a quarterly planning cycle
  • Aligning tactics to the customer journey

Unit 4: Funnel Management – Translating your B2B strategy to action

  • Agreeing on the boundaries – market definition, customer problems and product solutions
  • Recasting your strategy & tactics around key customer problems
  • Working the sales funnel – Targets, milestones and ratios

Each module is split into 50% theory and 50% workshops, which gives you plenty of opportunity to work in teams on practical examples of what you have learnt.  

Find out more

We'll Contact You
OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Schedule

Length:
1 day
Time:
9:00am - 5:00pm

 

  • Sydney

    Date: 16 April 2014

    Venue: Karstens: Level 1, 111 Harrington St, Sydney

  • Melbourne

    Date: 3 June 2014

    Venue: Karstens: 123 Queen St, Melbourne

Find out more

We'll Contact You
OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Cost and Enrolment

ADMA member Non-member
B2B Marketing Strategy $898 $1,140

Find out more

We'll Contact You
OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Online

Online Learning

The world of marketing and advertising changes fast and the need to keep up never stops. So, to fit around busy schedules, ADMA Spark has created a new range of online courses: offering flexibility for when and where you want to learn.

ADMA has launched a number of Certificate courses and popular short courses in 2013 and will be launching a further four in 2014.

Unfortunately this course is currently not available for online study just yet, but we welcome you to join us in class.

Find out more

We'll Contact You
OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Your Instructors

  • 2ca3338
    Chris Fell

    Managing Director
    G2M Solutions

    Chris Fell

    Managing Director G2M Solutions

    Chris was formerly the MD of IDC Australia, the premier global provider of market intelligence for the IT, telecoms and technology markets. During his 8 years at the helm he generated a five-fold growth. Since 2006 he has worked as a sales and marketing consultant tackling B2B sales and marketing challenges within his own consultancy and others. He is a Funnel Academy accredited trainer.

bottom banner