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Marketing training specifically for B2B marketers. Learn how to get B2B marketing and sales teams working together – same goals, same strategies, same tactics and achieving successful outcomes.
This course delivers a framework for taking business to business marketing strategy into action by developing the right tactics via a considered plan. It shows you how to construct a numbers-based funnel, which follows the buyer’s journey and aligns the efforts of sales and marketing to maximise results.
Not the right course for you? Try these Short Courses:
The course uses material from the globally-proven Funnel Academy. It is delivered in 4 units, which a logical sequence from planning to the execution of a successful business to business marketing strategy.
Unit 1: How to be a big fish in a small pond
Unit 2: How to align sales B2B sales channels and marketing
Unit 3: How to achieve marketing rhythm
Unit 4: Funnel Management – Translating your B2B strategy to action
Each module is split into 50% theory and 50% workshops, which gives you plenty of opportunity to work in teams on practical examples of what you have learnt.
9:00am - 5:00pm
Date: 16 April 2014
Venue: Karstens: Level 1, 11 Harrington St, Sydney
Date: 3 June 2014
Venue: Karstens: 123 Queen St, Melbourne
|B2B Marketing Strategy||$898||$1,140|
The world of marketing and advertising changes fast and the need to keep up never stops. So, to fit around busy schedules, ADMA Spark has created a new range of online courses: offering flexibility for when and where you want to learn.
Unfortunately this course is currently not available for online study just yet, but we welcome you to join us in class.
Managing Director G2M Solutions
Chris was formerly the MD of IDC Australia, the premier global provider of market intelligence for the IT, telecoms and technology markets. During his 8 years at the helm he generated a five-fold growth. Since 2006 he has worked as a sales and marketing consultant tackling B2B sales and marketing challenges within his own consultancy and others. He is a Funnel Academy accredited trainer.
Courses: B2B Marketing Strategy