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At last: training designed and developed specifically for B2B marketers. This course delivers a framework for taking B2B marketing strategy into action by developing the right tactics via a considered plan.
This course delivers a framework for taking B2B marketing strategy into action by developing the right tactics via a considered plan. It shows you how to construct a numbers-based funnel, which follows the buyer’s journey and aligns the efforts of sales and marketing to maximise results.
Not the right course for you? Try these Short Courses:
The course uses material from the globally-proven Funnel Academy. It is delivered in 4 units, which a logical sequence from planning to the execution of a successful B2B marketing strategy. It shows you how to construct a numbers-based funnel, which follows the buyers’ journey and aligns the efforts of sales and marketing.
The four modules are:
Each module is split into 50% theory and 50% workshops, which gives you plenty of opportunity to work in teams on practical examples of what you have learnt.
9:00am - 5:00pm
Date: 28 May 2013
Venue: Karstens: 123 Queen Street, Melbourne
Date: 17 September 2013
Venue: Karstens: Level 1, 11 Harrington St, Sydney
Date: 30 October
Venue: Karstens: 123 Queen St, Melbourne
|B2B Marketing Strategy||$898||$1,140|
The world of marketing and advertising changes fast. So, it’s vital to keep up with the latest thinking, techniques and tools. But sometimes, taking a day or two out of the office can be hard. That’s why, throughout 2013, ADMA will be progressively launching a series of online short courses.
This way, you can study where and when it suits you. Our certificate courses are now available for online study as well as a number of other short courses
This course is currently not available for online study.
Managing Director G2M Solutions
Chris was formerly the MD of IDC Australia, the premier global provider of market intelligence for the IT, telecoms and technology markets. During his 8 years at the helm he generated a five-fold growth. Since 2006 he has worked as a sales and marketing consultant tackling B2B sales and marketing challenges within his own consultancy and others. He is a Funnel Academy accredited trainer.
Courses: B2B Marketing Strategy