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B2B Digital Marketing5

22 May - Sydney / 04 June - Melbourne

Learn how to realise the untapped potential for social media and digital channels and how to integrate them into your B2B marketing mix.

This is a two day course.

Easter 15% off sale
Enrol in this course and pay by midnight 28 April and save 15% off the standard rates.
Use discount code: EASTERSAVER and save. 

Type: Short Course | Level: Intermediate Available online: Soon

Overview

About the course

Learn how to get ahead of your competitors using digital marketing. Gain an understanding of how to combine relevant content and digital channels to attract, engage and convert your B2B prospects and customers.

Who should attend?

  • Marketing managers, Marketing directors, and heads of marketing in B2B companies or divisions who are responsible for demand generation, brand building and sales lead generation.

Learning outcomes

  • How to conduct market segmentation
  • How to create a working content strategy
  • How to set up a measurement framework for your digital marketing program
  • How to integrate social media into your digital programs
  • How to search for, identify, and engage prospects and influencers within your target market using digital channels 
  • How to generate qualified sales and partner leads

Related Courses

Not the right course for you? Try these Short Courses:

Find out more

We'll Contact You
OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Course Outline

Course outline

The course content will combine presentations, discussion and practical exercises on the following topics:

  • Identifying prospect segments, understanding their online behaviour and using this to determine how best to reach them.
  • Understanding the importance of content in driving customer engagement online
  • What is valuable content and how to source it
  • How to deploy it through different digital channels
  • The fundamentals of paid search – how it works, keyword selection, campaign planning in B2B marketing
  • Fundamentals of SEO – how rankings work and how to improve them
  • How marketers can influence SEO – Website content, Social Media content, linking strategies and clickability
  • Principles of effective B2B social media strategy
  • Using the main tools – LinkedIn, Twitter and Facebook for brand building and lead generation
  • What customers expect to see when they click-through
  • How to design landing pages for maximum conversion
  • Metrics to track awareness, engagement, conversion and buzz
  • Determining ROI

Find out more

We'll Contact You
OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Schedule

Length:
2 days
Time:
9:00am - 5:00pm

 

  • Sydney

    Date: 22 and 23 May 2014
    Venue:
    Karstens: Level 1, 111 Harrington Street, Sydney

  • Melbourne

    Date: 4 and 5 June 2014

    Venue: Karstens: 123 Queen St, Melbourne

Find out more

We'll Contact You
OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Cost and Enrolment

ADMA member Non-member
B2B Digital Marketing $1,275 $1,725

Find out more

We'll Contact You
OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Online

New for 2014! Online Short Courses

ADMA Spark is launching a series of our most popular Short Courses online.

B2B Digital Marketing is scheduled for online learning in May 2014.

The online course covers the same content as our in-class course. Topics are broken down into a series of online modules to work through at your own pace.

You can register your details here, and we'll let you know when the course is ready for study.

 

Register your interest

Find out more

We'll Contact You
OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Your Instructors

  • tom conference 1bio
    Tom Skotidas

    Director
    Skotidas

    Tom Skotidas

    Director Skotidas

    Tom is founder and director of Skotidas, the first agency in Asia Pacific to specialise in B2B Social Media Lead Generation.Tom started out as a direct response copywriter in New York, in 1994. Since then, he has held senior roles in digital marketing, direct marketing, and business development. Until March 2011, Tom served as head of marketing and business development at First Rate, one of Australia’s leading digital marketing agencies.

    In just under four years, Tom helped grow the agency from a small office of just two staff, into one of Australia’s largest players in search and performance marketing with over 20 staff and millions in annual client billings. Driving a large part of this growth was Tom’s pioneering use of social networks to generate qualified sales leads and grow client engagement. Today, he consults on the strategies and tactics of social media lead generation, to blue chip B2B companies in Australia and Asia Pacific.

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