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While many organisations focus on social media and digital channels for their consumer audience, few have seen the greatly untapped resource in B2B.
Get ahead of your competitors. Learn how to conduct market segmentation, create the strategies and leverage all digital mediums to engage B2B prospects and generate sales.
Not the right course for you? Try these Short Courses:
The course content will combine presentations, discussion and practical exercises on the following topics:
9:00am - 5:00pm
Date: 29 and 30 May 2013
Venue: Karstens: 123 Queen Street, Melbourne
Date: 22 and 23 October 2013
Venue: Karstens: Level 1, 111 Harrington Street, Sydney
Date: 30 and 31 October 2013
Venue: Karstens: 123 Queen St, Melbourne
|B2B Digital Marketing||$1,275||$1,725|
The world of marketing and advertising changes fast. So, it’s vital to keep up with the latest thinking, techniques and tools. But sometimes, taking a day or two out of the office can be hard. That’s why, throughout 2013, ADMA will be progressively launching a series of online short courses.
This way, you can study where and when it suits you. Our certificate courses are now available for online study as well as a number of other short courses
This course is currently not available for online study.
Tom is founder and director of Skotidas, the first agency in Asia Pacific to specialise in B2B Social Media Lead Generation.Tom started out as a direct response copywriter in New York, in 1994. Since then, he has held senior roles in digital marketing, direct marketing, and business development. Until March 2011, Tom served as head of marketing and business development at First Rate, one of Australia’s leading digital marketing agencies.
In just under four years, Tom helped grow the agency from a small office of just two staff, into one of Australia’s largest players in search and performance marketing with over 20 staff and millions in annual client billings. Driving a large part of this growth was Tom’s pioneering use of social networks to generate qualified sales leads and grow client engagement. Today, he consults on the strategies and tactics of social media lead generation, to blue chip B2B companies in Australia and Asia Pacific.
Courses: B2B Digital Marketing