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This course will help B2B marketing and business development managers understand how social and digital channels work together to raise brand awareness and generate leads. In particular it provides a comprehensive guide to best practice for the major social platforms used in B2B.
Helping B2B marketing managers and business development managers understand how to develop an integrated approach to sales and marketing strategy using social channels in particular.
Digital Marketing in a B2B Context:
9:00am - 5:00pm
Date: 2 October 2014
Venue: Karstens: Level 1, 111 Harrington Street, Sydney
Date: 30 October 2014
Venue: Karstens: 123 Queen St, Melbourne
|B2B Digital & Social Strategy||$665||$898|
Unfortunately this course is currently not available for online study just yet, but we welcome you to join us in class.
Tom is founder and director of Skotidas, the first agency in Asia Pacific to specialise in B2B Social Media Lead Generation.Tom started out as a direct response copywriter in New York, in 1994. Since then, he has held senior roles in digital marketing, direct marketing, and business development. Until March 2011, Tom served as head of marketing and business development at First Rate, one of Australia’s leading digital marketing agencies.
In just under four years, Tom helped grow the agency from a small office of just two staff, into one of Australia’s largest players in search and performance marketing with over 20 staff and millions in annual client billings. Driving a large part of this growth was Tom’s pioneering use of social networks to generate qualified sales leads and grow client engagement. Today, he consults on the strategies and tactics of social media lead generation, to blue chip B2B companies in Australia and Asia Pacific.
Courses: B2B Digital & Social Strategy