Instructors

ADMA Spark instructors are all highly respected marketing professionals, selected from ADMA’s extensive network of marketing experts from top ranked agencies and consultancies. 

They bring cutting edge skills, practical in-market knowledge, passion for their subject matter and engaging presentation styles to give you up-to-date, effective learning. Spark your interest, find out more about them below.

Instructors

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    Adam Posner

    CEO
    Directivity

    Adam Posner

    CEO
    Directivity

    Established in 2007, Directivity provides loyalty strategies that are meaningful for the member and profitable for the business.

    Adam has been involved in a range of loyalty strategies and programs including large retail programs such as the new flybuys re-launched in 2012. He has also developed self-funding 'Return on Loyalty' models and loyalty programs for pharmacy, entertainment and large accommodation networks.

    He initiated and co-developed with Citrus Digital, two Australian research studies into consumers’ relationship with loyalty programs ‘For Love or Money? 2013 Consumer Study into Australian Loyalty Programs’ and ‘Share the Love: 2014 Consumer Study into Australian Loyalty Programs’.

    He is a regular speaker at loyalty forums and conferences and facilitates loyalty strategy workshops.

    Adam is also the author of the practical book on loyalty - 'Give-back to Get-back - 9 steps to a profitable loyalty program'.

  • Alison
    Alison Ray

    Planning Director
    The Brand Agency

    Alison Ray

    Planning Director
    The Brand Agency

    Alison’s been working in the advertising industry for over 10 years, with her career spanning Melbourne, Sydney, NZ and now Perth. Currently the Planning Director at The Brand Agency, Alison has worked at iconic Australian agencies such as George Patterson Y&R, Foote Cone and Belding, and Clemmenger Harvie. During this time she has held a range of roles, from Group Account Director through to Head of Digital and Direct. Alison has an integrated background, but specialises in digital and direct marketing. Her past clients include NAB, Motorola, FIFA, Honda, Village Roadshow, Kraft, Greenpeace and The Salvation Army. Her current role sees her working across all of the Brand Agencies clients, including Water Corporation, Synergy, Curtin University, Police and Nurses Credit Society, and Landcorp.

    Alison holds a Masters in Communication, and has considerable teaching experience, having lectured at RMIT and the Australian Institute of Management in subjects such as Advertising Management, Advertising Campaigns, Strategy and Planning, Digital Strategy, Online and Digital Basics. She also has taught the Exploring Digital course for Adschool in Perth. 

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    Andrew Hughes

    Consultant
    Louder

    Andrew Hughes

    Consultant
    Louder

    Andrew Hughes is the founder of louder, a consultancy specialising in the digital media and technology sector. louder works with advertisers and publishers throughout Asia-Pacific and Europe, transforming  the approach of businesses to data, media investments and technology in the programmatic and ad-tech areas.

    louder was established to service the growing demand for independent and objective adtech consultancy services.

    Prior to founding louder, Andrew was head of technology at IPG Mediabrands, integrating advertising technology solutions in the data, analytics and programmatic space within agencies and on behalf of clients. He was a founding member of Reprise, the Mediabrands search, social and analytics business. 

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    Annelies Tjetjep

    Business Solution Manager, Advanced Analytics
    SAS

    Annelies Tjetjep

    Business Solution Manager, Advanced Analytics
    SAS

    Annelies is the Advanced Analytics technology lead at SAS Australia and New Zealand responsible for product management and enablement. During her career, Annelies has held various positions supporting the customer lifecycle from strategy and requirements to implementation and adoption. This experience gives her a practical view of the end-to-end process of data analysis across government and industry, including engagements in several customer analytics, demand forecasting, text analysis and allocations optimization projects.

    Annelies is co-chair of the NSW Chapter of the Institute of Analytics Professionals of Australia, the largest analytics association in Australia, and sits on review and judging panels for academia and commercial awards. She writes courses, provides curriculum advice and guest lectures for several tertiary and professional institutes in Australia.

  • Becky Bishop
    Becky Bishop

    Planning Director
    Mercerbell

    Becky Bishop

    Planning Director
    Mercerbell

    Becky has over 15 years’ experience in agencies working with clients across the UK, Australia and Singapore. During this time, she has worked on businesses of all sizes and types, and developed activity for leading brands across charities, finance, travel, entertainment, news, retail and Government. Over the last few years Becky’s focus has been in orchestrating customer programs for global and local clients including Foxtel, Toyota, MasterCard  and Allianz insurance.

    Establishing her strategic credentials as Head of Client Service, Becky has gone on to forge a reputation as a leading strategist who turns commercial objectives into creative outputs through insightful value propositions and messaging strategies. Her tenacious approach to really understanding a business’s needs, is just one thing that clients love about her.

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    Chris Fell

    Managing Director
    G2M Solutions

    Chris Fell

    Managing Director
    G2M Solutions

    Chris was formerly the MD of IDC Australia, the premier global provider of market intelligence for the IT, telecoms and technology markets. During his 8 years at the helm he generated a five-fold growth. Since 2006 he has worked as a sales and marketing consultant tackling B2B sales and marketing challenges within his own consultancy and others. He is a Funnel Academy accredited trainer.

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    David Ponce de Leon

    Creative Director
    Ogilvy Australia

    David Ponce de Leon

    Creative Director
    Ogilvy Australia

    David Ponce de Leon is Creative Director at Ogilvy Australia. He has worked with some of the biggest and most creative agencies in Australia, including George Patterson, Leo Burnett and Lifelounge. His work has been recognised at every major awards show, internationally and locally.

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    Emily Ryan

    Planning Director
    Hatchd

    Emily Ryan

    Planning Director
    Hatchd

    With over 13 years of digital experience, Emily has worked in a variety of roles from creative director of an internet hot shop, to co-founder of an internet start-up, to senior digital strategist for two of Australia's biggest ad agencies. Emily has a strong passion for all things digital and focuses on converging marketing goals and customer needs into useful customer experiences.

    Emily had the opportunity to create digital strategies for clients such as Nestle, Telstra, Tourism NSW, Coca-Cola, IBM and American Express. Her extensive experience has enabled the development of a highly advanced skill set including integrated digital marketing strategy, social media monitoring, risk management and strategy, customer insights and industry trends.

  • FergusStoddart
    Fergus Stoddart

    Commercial Director
    Edge

    Fergus Stoddart

    Commercial Director
    Edge

    Fergus Stoddart is the Commercial Director of Edge, co-author of ADMA’s Content Marketing White Paper and speaker at industry events on content marketing. His motto is: “If you are not changing faster than the world around you, you are going backwards … and it’s time to close the doors!” After 10 years at the heart of this industry, first in custom publishing and now content marketing, he says he is fascinated by the change it is going through. He interest is in the commercials behind each project: how Edge can drive a profitable return for its clients and leverage the owned media it creates via sponsorship and partnerships. Opportunities abound in this space, he says, but the challenge is embracing the change, doing things smarter and keeping the commercial goals at the forefront of all good engagement.

  • Fred
    Frederic Chanut

    Owner
    In Marketing We Trust

    Frederic Chanut

    Owner
    In Marketing We Trust

    As owner and founder of In Marketing We Trust, Digital marketing expert and Web analytics afficionado Frederic Chanut helps global businesses exponentially increase their online revenue through web analytics.

    Working with some of the best B2B and B2C companies such as Ozforex, Expedia and Gumtree, he trains their teams to develop processes and plans to grow their companies  using analysis, data, studies and insights from customer research. He has a knack for processing large amounts data, putting the picture together and translating that into a plan to fix a user experience and improve a company’s bottom line.

     

     

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    Gary Nissim

    Managing Director
    Indago Digital

    Gary Nissim

    Managing Director
    Indago Digital

    Gary is a digital marketing specialist with thirteen years’ experience in a diverse range of channels and services. He is passionate about search marketing and believes that all digital marketing techniques have a foundation in search. It is search that has driven all marketeers to the path of true measurement and big data is nothing new for the search marketeer. 

    His most recent venture is as Managing Director of indago digital. indago digital is a marketing agency that specialises in running acquisition campaigns and the channels that drive low cost conversions. ‘SEO and SEM are at the heart of what we do but we’re also experts in Display, Mobile and Social Media.

    Courses: SEM Essentials

  • Gazal Kapoor
    Gazal Kapoor

    Senior Analytics Leader
    Commonwealth Bank Australia

    Gazal Kapoor

    Senior Analytics Leader
    Commonwealth Bank Australia

    Gazal is a senior analytics leader based in Sydney. Gazal is deeply passionate about data driven business decisions and strategy and has worked across industries (retail, finance, consulting)  and domains (marketing, collections, risk, product, digital, channel) in USA, India and Australia since 2001.

    Gazal believes that while critical thinking and business acumen are necessary to glean insights from data, data visualisation and storytelling skills are the final piece in the puzzle to create measurable impact from insights.

  • G.Bharathy
    Gnana Bharathy

    Director
    Wisdom Corporation

    Gnana Bharathy

    Director
    Wisdom Corporation

    Dr Gnana Bharathy is a consultant and co-founder at Systems Wisdom Corporation and an affiliated researcher at the University of Pennsylvania (Ackoff Collaboratory for Advancement of Systems Approach).

    At Systems Wisdom, Gnana practices data science in a powerful combination with diagnostic and design sciences (design thinking, architecture), integrating analytics and synthetics to provide organizational diagnostics, risk management, business insights, and decision support.  He has lead several predictive modelling projects and has mentored and taught at several organizations.

    In his analytics research, Gnana solves complex problems in business and society through the combination of design thinking, as well as analytics (modelling, simulation and analysis), emphasizing human behaviour, and representing rich interconnections between parts.

    He publishes regularly in reputed and peer reviewed international journals. Several of his modelling works have received international awards. Gnana holds MS and PhD degrees from University of Pennsylvania. He also holds additional degrees from University of Canterbury and National Institute of Technology.  

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    Jane Nicholls

    Journalist, Editor, Content Strategist
    Freelance

    Jane Nicholls

    Journalist, Editor, Content Strategist
    Freelance

    Jane has spent most of her career working in mainstream media, including five years as editor of Who and four in New York as editor-at-large of People magazine. At People, her roles included working on branded-content proposals with the magazine’s advertising team, leading the editorial-staff training of new licensee editions of People in India and Greece, as well as editing several sections of the weekly magazine. She taught a session on international licensing at the Yale Publishing Course in 2010 and 2011, presented her optimistic outlook on media, ‘The New Flight to Quality’, at Macquarie University’s 2012 Future of Writing symposium, and has been on several panels at MEAA journalism forums. At the beginning of 2012, Jane returned to Australia as CEO of the philanthropically funded online start-up, The Global Mail. She’s been freelance since 2014, when she edited ‘Powering People’, a four-part multimedia brand partnership between Guardian Australia and General Electric. Together with her friend, colleague and fellow ADMA instructor Natalie Filatoff, Jane writes for GE Reports and ghost-writes books. She is passionate about making all communication more compelling

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    Jane Woodly

    Director
    JaneWrites Digital

    Jane Woodly

    Director
    JaneWrites Digital

    Jane Woodley is the Director of JaneWrites Digital, a leading Brisbane digital copywriting and marketing consultancy, which consults to large and small clients in the travel, insurance, retailing, government, financial and business services sectors. Previously she was the Website Specialist in the eCommerce team at Virgin Blue, responsible for the day to day running of and improvements to all the websites of the Virgin Blue Airlines group. Jane has a thorough understanding of online business, encompassing areas of specialty from online consumer behaviour, writing for the web and usability to SEO and accessibility. She is also a 4-year qualified teacher, with 6 years teaching and curriculum writing experience.

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    Jeannette Scott

    Director – Legal & Regulatory Affairs
    ADMA

    Jeannette Scott

    Director – Legal & Regulatory Affairs
    ADMA

    Jeannette is the Director – Legal & Regulatory Affairs at ADMA (the Association for Data-Driven Marketing & Advertising).  Currently admitted as a Solicitor in Queensland she holds a Bachelor of Laws from QUT and was originally admitted as a barrister in 1996. Her professional experience includes criminal law, financial services and privacy and she is a member of various professional bodies including ACLA (Australian Corporate Lawyers Association). 

    Prior to joining ADMA in January 2015 Jeannette was with the Heart Foundation for over five years, most recently as National Manager – Legal, Compliance & Risk.  Before that she worked in the hospitality and financial services sector, focusing on regulatory compliance and risk management.  During her time at Accor Première Vacation Club, she received a national recognition award from the Australian Timeshare and Holiday Ownership Council as a result of her work briefing the sector on the implementation of the Do Not Call Register. 

    Jeannette was one of the inaugural recipients of the designation CCP (Certified Compliance Professional) from the Australasian Compliance Institute (as it then was) in 2006 and currently the chairs the Not-For-Profit Discussion Group for the GRC Institute.

     In her role with AMDA Jeannette deals with all aspects of marketing and advertising compliance and related advocacy issues.  Jeannette has significant commercial, legal and regulatory knowledge as well as practical experience that places her in a unique position to identify with and understand current and changing needs in the marketing and advertising sector’s regulatory environment.

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    Jeff Clark

    Managing Partner
    Engage Digital

    Jeff Clark

    Managing Partner
    Engage Digital

    Jeff Clark is co-founder and Managing Partner of engage digital, a leading marketing technology consultancy in the Asia Pacific, servicing 250 brands from their Australian and Thailand offices. With over eight years’ experience in the sector, Jeff is noted as a Marketing Automation veteran and is passionate about technology and strategies that innovate and make sense of the ‘customer machine’. Helping marketers and business win is a passion of Jeff's and he is grateful that throughout his career he’s been fortunate to work with many outstanding individuals, teams and customers. Jeff is an accomplished speaker, thought-leader, visionary and happy family man.

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    Jon Maxim

    Copywriter & Creative Director
    TheMaxim

    Jon Maxim

    Copywriter & Creative Director
    TheMaxim

    Jon has been a copywriter for 25 years, and has run workshops for the last 15 of those. He is passionate both about the craft of copy, and with sharing tips and techniques. A member of the US Echo Academy, Jon has won many awards as well as judged many award shows. He is a freelancer, having worked for himself for 16 out of the last 19 years, bringing a remarkably wide range of practical experience to the course. He began writing for online in 1997, and continues to embrace new channels as and when they arrive.

  • Kari.Mastropasqua
    Kari Mastropasqua

    GM Credit and Behavioural Analytics
    Veda

    Kari Mastropasqua

    GM Credit and Behavioural Analytics
    Veda

    Kari is an analytic professional with 10 + years’ experience in the field. She is known as a market driven analytics leader who is focused on enabling her clients to be customer centric through data and analytics.

    Her early years started in academia where she taught undergraduate statistics. It is here she honed her communication skills in making the complex seem easy.

    In the commercial setting Kari has had numerous roles from technical design and implementation of analytics solution through to senior management. Her experience includes data product development and creation tailored advanced analytic solutions for the purposes of CRM and Credit risk analysis. This experience extends across a variety of sectors comprising of financial services, utilities, insurance, airlines and retail.

    In her current role as GM, Credit and behavioural analytics at Veda she runs a team of 45 highly qualified analysts with varying backgrounds including statisticians, actuaries, econometricians, biostatisticians and computer scientists. At its core the team are focused on enabling their clients to make relevant business decisions through data and analytics. The team strive to deliver quality, actionable and operational end to end analytic solutions to our clients.

    She is a post graduate statistician who specializes in statistical graphics with particular focus on the presentation of graphics for complex multivariate solutions through interactive graphics techniques.

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    Kathryn Buttler

    Senior Manager, Advanced Analytics
    ANZ

    Kathryn Buttler

    Senior Manager, Advanced Analytics
    ANZ

    An experienced Analytics executive and problem solver, Kathryn has worked in a variety of roles and businesses within ANZ, currently occupying the role of Senior Manager of Advanced Analytics.

    With an education in Finance/Econometrics, Kathryn joined ANZ via a graduate program in 2006 where she discovered Analytics and quickly became hooked, developing expertise in portfolio management, campaign design, customer dashboards, profit models, propensity modelling and segmentation for marketing and strategic applications.

    Kathryn has established and managed analytics functions onshore and offshore and across a variety of business units, but her real love is Customer Analytics. Kathryn is a vocal advocate for the Analytics industry and women in analytics, and has been an active member of the Institute of Analytics Professionals of Australia (IAPA) for the past 8 years.

  • Leo Bajzert
    Leo Bajzert

    Creative Director
    Lavender

    Leo Bajzert

    Creative Director
    Lavender

     

    Leo Bajzert is Creative Director at Lavender. Over the past 18 years, he’s worked at creative, effective agencies in London, Sydney and Singapore. He’s judged major awards shows, both in Australia and overseas, and will now be the Head Instructor for ADMA Creative School. 

     

     

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    Lorna Farrar

    Director
    Flying Lemur Marketing

    Lorna Farrar

    Director
    Flying Lemur Marketing

    Lorna is the Director of Flying Lemur, a digital marketing and communications agency which consults to large and small clients in the technology, financial and business services sectors. She has over 15 years digital marketing experience, most recently with Microsoft, in Australia and their corporate headquarters in Seattle, USA. Lorna’s hands-on experience spans the full digital marketing mix, including specialties in areas ranging from social media marketing to digital communications, from both the agency and client-side.

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    Mark Baartse

    Consulting Director
    First Rate

    Mark Baartse

    Consulting Director
    First Rate

    Mark manages First Rate's team of online marketing consultants. He oversees projects for clients such as Vodafone, Big W, Dymocks and Allianz, as well as setting the strategic direction for the company and ensuring First Rate innovates and responds to the fast-moving search landscape.

    Courses: SEO Essentials

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    Mike Zeederberg

    Managing Director
    Zuni

    Mike Zeederberg

    Managing Director
    Zuni

    Mike has been a leading figure in the digital marketing industry both in Australia and overseas for 20 years. He has held senior management roles in a number of digital agencies, the latest as the Managing Director of Profero for 3 years, before starting up his own agency, Zuni in early 2010. He has worked with many major brands, e.g. Apple, HSBC, Suncorp, Volvo, Aventis, Nike, Burger King amongst others. He has been the head tutor for digital marketing for ADMA for 5 years and been on the judging panel for several industry awards.

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    Mikey Ford

    Creative Technologist
    DT

    Mikey Ford

    Creative Technologist
    DT

    The start of my career coincided with the emergence of the early days of the internet in Australia. My first few months as a graduate were spent punching green code onto black terminal screens.

    This lead to 8 years working in front end development and project management on large scale projects for match.com and Ford of Europe whilst living in London.

    However a love for technology and an interest in how it reshapes human interactions and culture lead me to switch to my current role as a Creative Technologist.  As a Creative Technologist at DT, with a through grounding in human-centred design principles and Human Computer Interaction (HCI), I'm able to use physical prototypes to test how these principles play out.

    I send most days developing technology-focused creative ideas for clients such as Optus, RUOK, Macquarie Bank and Tourism Australia.

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    Natalie Filatoff

    Writer and editor. Director, Histography.com
    Freelance

    Natalie Filatoff

    Writer and editor. Director, Histography.com
    Freelance

    Natalie Filatoff is a writer and editor with more than 30 years' experience in directing editorial strategies, writing, and shaping copy for a diverse range of audiences. Finding the sweet spot of how to engage an audience is her passion, whether it's the teen readership of magazines such as HERO and Appetite, which she worked on in the 80s, or the decision-makers and science-lovers who click in to corporate news site GEReports.com.au — her current work obsession. She spent a big chunk of her career building the teams and editorial standards of InStyle and Prevention magazines; and revelled in the 360-degree brand scope of launching Prevention — a monthly title with spin-off books, website and public campaigns. Today she works in partnership with editorial powerhouse Jane Nicholls, on projects as diverse as multimedia branded content for the Guardian Australia, ghost-writing books for Penguin and corporate publishing collaborations. She believes social media on a corporate level must add to customer experience, not create white noise. Natalie has a passion for helping other people discover the ease of writing, and is a partner in the recent launch of histography.com, a website that helps everyone write their own story. At the end of any full day, her favourite thing is still to write a wedding story for long-running successful bridal publication Bride To Be. She says, "It reminds me, every day, that people, their experiences, dreams and aspirations are at the heart of what we now call 'content' — successful writing always has people in mind."

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    Paula Cohen

    Digital Strategist
    Wall Art Prints

    Paula Cohen

    Digital Strategist
    Wall Art Prints

    Paula is a digital marketing veteran, with over 20 years experience working in the industry. An IT graduate with an MBA from AGSM, she spent the early years of her career working for Canon before moving into the direct marketing industry. As the Production Director at Hothouse Interactive for more than a decade, she delivered digital solutions for a  large number of clients including Toyota, Optus, News Interactive, MYOB, Westpac and Lexmark. After a year working client-side for Aristocrat Technologies, Paula chose to capitalise on her wealth of experience as a digital strategy consultant, helping a diverse range of SME's thrive in the digital space. More recently, Paula co-founded an eCommerce start-up and is thoroughly enjoying 'putting her money where her mouth is'.

  • Richard Parker
    Richard Parker

    Head of Strategy
    Edge

    Richard Parker

    Head of Strategy
    Edge

    Richard is a strategist specialising in brand storytelling and content driven through-media campaigns. He is pioneering content marketing in Australia, drawing on international best-practice from his UK career where he worked for strategic content agency Seven, Story Worldwide, then was strategy director and co-owner of integrated marketing agency, Better Things. Richard is now Head of Digital at strategic content agency Edge, a committee member of ADMA’s Email Expert Group and regularly speaks at marketing events and industry conferences.

  • RichardPester
    Richard Pester

    Director
    Waterline Training & Marketing

    Richard Pester

    Director
    Waterline Training & Marketing

    Through his own consultancy - Waterline - Richard provides data-driven marketing consultancy as well as face-to-face training and e-learning course development. He was formerly ADMA’s Director of Education and Training for 6 years following a 20 year career specialising in data planning and database marketing, working for agencies, data services organisations and on the client side.

  • R.Marston
    Rob Marston

    Founder - Zeus Unwired
    Zeus Unwired

    Rob Marston

    Founder - Zeus Unwired
    Zeus Unwired

    Rob Marston is a thought leader in the mobile marketing world and founder of boutique mobile marketing agency Zeus Unwired. A digital native who first worked in online in the 1990’s launching monster.com in the UK, moved to Australia to work in Search from early 2000’s and started in mobile by launching InMobi across ANZ.  Marston also lectures at the University of Sydney and UTS in mobile and is a regular speaker on the conference circuit both in Australia and across Asia. In the analogue world he enjoys mountain biking, cooking and photography.

  • Sonya Zecchin
    Sonya Zecchin

    BI & Analytics Engagement Manager
    Telstra

    Sonya Zecchin

    BI & Analytics Engagement Manager
    Telstra

    Sonya is a BI & Analytics Engagement Manager with Telstra and has more than 10 years’ experience advising on best practice analytics and pioneering innovation.  She has successfully led and built analytics teams across a range of industries and functions and is passionate about the people and process changes required to support an analytics-led culture in business.   With a proven record in leading initiatives focused on driving analytics adoption, she has worked for Deakin University as an Industry Lecturer on the practical application of predictive analytic theory to the business context and recently became a member of the Victorian Chapter of IAPA.

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    Tim Hill

    Co-Founder at Social Status
    Social Status

    Tim Hill

    Co-Founder at Social Status
    Social Status

    Tim is a digital strategy and social media marketing professional with over five years of agency experience. During this time he worked for internationally acclaimed digital agencies Hoodlum and Reading Room and more recently with one of Australia's leading full service advertising agencies, BMF. Tim has worked for a diverse range of clients from Federal & State Government Departments to Non-Profit Organisations to FMCG, Retail, Finance, Food & Beverage, Real Estate and Entertainment brands. Tim is the co-founder of Social Status, a social media analytics application designed to help marketers optimise their content strategy for social to increase their reach and engagement.

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    Tim Lovitt

    Senior Manager
    PwC

    Tim Lovitt

    Senior Manager
    PwC

    Tim's career, spanning both Marketing and Management, recently celebrated its 21st birthday without letting him know. A strong current throughout this career was Digital and Data. Both became the focus in the noughties, roughly in parallel with the opportunities that Digital and Data together present.

    Excited to recently join PwC in their Digital Innovation team, Tim previously headed Data & Analytics at Ikon Communications, for clients such as Myer, Commonwealth Bank, and the ALP. 

    This could have included the likes of Segmentation modelling but it could also include the impact of the temperature on sales within a given region or behaviourally targeted storytelling. Sometimes, for clients on the cutting edge, it might even include both.

    Prior to this, in research roles at Experian, he was lucky enough to have access to the online behaviours of 30 million people per day. Previous roles include Head of Digital and national Sales & marketing positions.

     

     

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    Valentina Borbone

    Client Relationship Director
    Zuni

    Valentina Borbone

    Client Relationship Director
    Zuni

    Valentina is Client Relationship Director and joint owner of Zuni, a digital strategic agency, helping businesses use digital channels to achieve business outcomes. Zuni’s clients include Fuji Xerox, Roche, AstraZeneca, Unilever, Westfield, NRMA, Pfizer, Tourism Tasmania, Baxter Healthcare and ABC Music.

    Val has 6 years of digital marketing experience and 7 years promotional marketing experience, working within Cinema & Outdoor advertising, Legion Interactive (now Be.Interactive) as Media Manager and Profero, a digital specialist agency as General Manager.

    In addition to her many roles, Val is an experienced Privacy & Spam Officer, previously holding a position on the ADMA Council, (committee to write the e-marketing Code of Practice and The Premium Rate Services Code of Practice). Val has been an ADMA tutor for more than 5 years.