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Instructors
ADMA Spark instructors are all highly respected marketing professionals, selected from ADMA’s extensive network of marketing experts from top ranked agencies and consultancies.
They bring cutting edge skills, practical in-market knowledge, passion for their subject matter and engaging presentation styles to give you up-to-date, effective learning. Spark your interest, find out more about them below.
ADMA Spark instructors are all highly respected marketing professionals, selected from ADMA’s extensive network of marketing experts from top ranked agencies and consultancies.
They bring cutting edge skills, practical in-market knowledge, passion for their subject matter and engaging presentation styles to give you up-to-date, effective learning.
Instructors
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Adam Posner
CEO
DirectivityAdam Posner
CEO
DirectivityAdam’s career in direct marketing has evolved over the past 20 years having worked in both agencies and for clients in Australia and New Zealand. His experience spans various industry categories in both consumer and business markets, across all channels. He is a passionate one-one marketer and has also written 2 books, one on direct marketing – “The Power of 3 – more quality customers, more often, spending more” and the other on loyalty programs - “Give back to get back – 9 steps to a profitable loyalty program”.
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Alison Ray
Planning Director
The Brand AgencyAlison Ray
Planning Director
The Brand AgencyAlison’s been working in the advertising industry for over 10 years, with her career spanning Melbourne, Sydney, NZ and now Perth. Currently the Planning Director at The Brand Agency, Alison has worked at iconic Australian agencies such as George Patterson Y&R, Foote Cone and Belding, and Clemmenger Harvie. During this time she has held a range of roles, from Group Account Director through to Head of Digital and Direct. Alison has an integrated background, but specialises in digital and direct marketing. Her past clients include NAB, Motorola, FIFA, Honda, Village Roadshow, Kraft, Greenpeace and The Salvation Army. Her current role sees her working across all of the Brand Agencies clients, including Water Corporation, Synergy, Curtin University, Police and Nurses Credit Society, and Landcorp.
Alison holds a Masters in Communication, and has considerable teaching experience, having lectured at RMIT and the Australian Institute of Management in subjects such as Advertising Management, Advertising Campaigns, Strategy and Planning, Digital Strategy, Online and Digital Basics. She also has taught the Exploring Digital course for Adschool in Perth.
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Anna Smith
Director
HatchdAnna Smith
Director
HatchdAfter gaining a degree in Marketing and ecommerce at Curtin University in 2003 Anna held a number of digital marketing roles for small and large businesses before joining Market United in 2007. She rose through the ranks of client services, becoming the Head of Account Service in 2009. In this role she heads a team of people who provide digital marketing support for a range of clients including Murdoch University, HBF, IKEA, iinet, Multiplex Living and Burswood Entertainment Complex. Anna has been a highly popular and effective tutor for ADMA’s Digital Marketing Certificate since 2009.
Courses: Social Media Marketing Essentials
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Chris Fell
Managing Director
G2M SolutionsChris Fell
Managing Director
G2M SolutionsChris was formerly the MD of IDC Australia, the premier global provider of market intelligence for the IT, telecoms and technology markets. During his 8 years at the helm he generated a five-fold growth. Since 2006 he has worked as a sales and marketing consultant tackling B2B sales and marketing challenges within his own consultancy and others. He is a Funnel Academy accredited trainer.
Courses: B2B Marketing Strategy
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Dan Ferguson
Director, Australia & New Zealand
VistaPrintDan Ferguson
Director, Australia & New Zealand
VistaPrintDan's career spans leadership in e-commerce & multi-channel business management. He has worked to establish or drive online channels for major International and Australian brands, delivering significant and measurable value to each business through record breaking growth, profitability gains, and enhanced brand and customer experience. Dan's specialties include e-business management, startups, change management, digital, direct and online marketing and advertising. His current role is with Vistaprint - a globally recognized e-commerce leader - as Country Manager for Australia & New Zealand, Vistaprint.com.au has recently ranked in the top 10 most visited online retail sites in Australia. Dan has previously led e-business for the General Pants Group, Officeworks & Myer.
Courses: Digital Marketing Certificate
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Deborah Kytic
Managing Director
LoqiumDeborah Kytic
Managing Director
LoqiumDeborah is a marketing professional with 20 years industry experience. She spent the early years of her career with American Express and on the agency side, before enjoying a long and varied career spanning 10 years with Optus. Her last role with Optus was as the Director for Marketing for business, prior to which she was Head of Customer Marketing for consumer. Being at the helm of one of Australia’s best known brands has given her unrivalled experience in customer management and database marketing which she now uses to create direct and digital marketing strategies for clients of her own consultancy.
Courses: Retention Marketing
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Greg Smith
Chief Marketing Officer
The Co-op BookshopGreg Smith
Chief Marketing Officer
The Co-op BookshopGreg Smith has over two decades of exceptional direct marketing experience gained from a number of domestic and international organisations at senior levels. Greg is the author of seven books, past winner of ADMA’s Young Direct Marketer of the Year, a long term Course Tutor with ADMA and a much sought after speaker and motivator.
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Jacki James
Strategic Planner
ZuniJacki James
Strategic Planner
ZuniJacki is a commercially astute digital marketing professional with over 14 years experience in strategic planning, marketing, production and management of interactive projects & products.
Jacki has held both agency & client side roles, and her experience covers a diverse range of audiences & industries including automotive, entertainment, media, human resources, gambling, education, healthcare and e-commerce. She has worked with some of Australia’s leading brands and organisations including Toyota, Qantas, Telstra, Channel 7, TAB, Monster, Hoyts Cinemas, ABC Music, UNSW, Roche and Astra Zeneca.
Her breadth of experience covers digital strategies, business planning, product development, project management, team leadership, financial performance and management, providing her with a good understanding of overall business operations. Jacki’s digital expertise goes beyond the internet and she has developed applications for IVR, kiosks, mobile, QR codes, i-ads and interactive projection installations.
Jacki complements her hands-on experience with strong educational credentials having both a Masters in Interactive Multimedia and a Bachelor of Business degree. Outside of her career Jacki is a wife, a mum, a novice jogger and a champion at Final Furlong!
Courses: Digital Marketing Certificate
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Jane Lester
Senior Consultant
Recruit DirectJane Lester
Senior Consultant
Recruit DirectJane made the switch to recruitment after 14 years as an integrated 'suit' with a strong focus on Direct and Digital. She began her career as an Account Executive at Ogilvy Botswana before moving to Joshua in the UK where she helped set up Club Nokia and worked on Microsoft. Jane progressed to GAD level at EHS Brann working on numerous accounts before moving to Sydney in 2005. Whilst in Australia she ran the integrated Dell team at DDB and then moved to Clemenger BBDO running Visa and MLC. Jane spends as much time as possible at the beach or in the water and has a particular passion for scuba diving and is a PADI instructor.
Courses: Suit School
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Jane Woodly
Director
JaneWrites DigitalJane Woodly
Director
JaneWrites DigitalJane Woodley is the Director of JaneWrites Digital, a leading Brisbane digital copywriting and marketing consultancy, which consults to large and small clients in the travel, insurance, retailing, government, financial and business services sectors. Previously she was the Website Specialist in the eCommerce team at Virgin Blue, responsible for the day to day running of and improvements to all the websites of the Virgin Blue Airlines group. Jane has a thorough understanding of online business, encompassing areas of specialty from online consumer behaviour, writing for the web and usability to SEO and accessibility. She is also a 4-year qualified teacher, with 6 years teaching and curriculum writing experience.
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Jon Maxim
Copywriter & Creative Director
TheMaximJon Maxim
Copywriter & Creative Director
TheMaximJon has been a copywriter for 25 years, and has run workshops for the last 15 of those.He is passionate both about the craft of copy, and with sharing tips and techniques. A member of the US Echo Academy, Jon has won many awards as well as judged many award shows. He is a freelancer, having worked for himself for 16 out of the last 19 years, bringing a remarkably wide range of practical experience to the course. He began writing for online in 1997, and continues to embrace new channels as and when they arrive.
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Kimberley Roberts
Marketing Strategy Manager
QSuperKimberley Roberts
Marketing Strategy Manager
QSuperKimberley has been a key figure in the Queensland direct marketing community for 17 years and was a former member of ADMA’s QLD committee. After 8 years working in client services with agencies Grantley Gogzell Benn and Clemenger, she is now head of marketing for Austsafe Super. Her hands-on practical experience in delivering campaigns and developing strategy both agency and client-side make her an ideal tutor for the certificate course which she has taught since 2001.
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Lorna Farrar
Director
Flying Lemur MarketingLorna Farrar
Director
Flying Lemur MarketingLorna is the Director of Flying Lemur, a digital marketing and communications agency which consults to large and small clients in the technology, financial and business services sectors. She has over 15 years digital marketing experience, most recently with Microsoft, in Australia and their corporate headquarters in Seattle, USA. Lorna’s hands-on experience spans the full digital marketing mix, including specialties in areas ranging from social media marketing to digital communications, from both the agency and client-side.
Courses: Digital Marketing Certificate
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Mark Baartse
Consulting Director
First RateMark Baartse
Consulting Director
First RateMark manages First Rate's team of online marketing consultants. He oversees projects for clients such as Vodafone, Big W, Dymocks and Allianz, as well as setting the strategic direction for the company and ensuring First Rate innovates and responds to the fast-moving search landscape.
Courses: SEO for Marketers
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Mike Zeederberg
Managing Director
ZuniMike Zeederberg
Managing Director
ZuniMike has been a leading figure in the digital marketing industry both in Australia and overseas for 10 years. He has held senior management roles in a number of digital agencies, the latest as the Managing Director of Profero for 3 years, before starting up his own agency, Zuni in early 2010. He has worked with many major brands, e.g. Apple, HSBC, Suncorp, Volvo, Aventis, Nike, Burger King amongst others. He has been the head tutor for digital marketing for ADMA for 5 years and been on the judging panel for several industry awards.
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Linda Jones
Owner & Principal
Recruit DirectLinda Jones
Owner & Principal
Recruit DirectLinda is one of direct marketing's most experienced account service personalities, with a career spanning 18 years in London, Sydney and New Zealand. Linda started her recruitment career in 1997 and has many successful direct, digital and CRM placements to her name in Australia, Asia and the UK. The concept of Suit School came about after meeting a number of the industries account handlers over many years which highlighted the need for practical training on the basics of account service and why the relationships and processes of the role are so important.
Courses: Suit School
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Richard Parker
Head of Digital
EdgeRichard Parker
Head of Digital
EdgeRichard is a strategist specialising in brand storytelling and content driven through-media campaigns. He is pioneering content marketing in Australia, drawing on international best-practice from his UK career where he worked for strategic content agency Seven, Story Worldwide, then was strategy director and co-owner of integrated marketing agency, Better Things. Richard is now Head of Digital at strategic content agency Edge, a committee member of ADMA’s Multi-Channel Expert Group and regularly speaks at marketing events and industry conferences.
Courses: Content Marketing
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Richard Pester
Director of Education & Training
ADMARichard Pester
Director of Education & Training
ADMAAs ADMA’s Director of Education and Training Richard is able to put his past experience to good use having been a direct marketer since 1989 and trainer since 2003. Richard moved into the UK direct marketing business following an early career in B2B sales. For 10 years he worked for agencies and database service providers becoming a skilled “interpreter” between marketers, analysts and IT. He moved to Australia in 2000 to take charge of database marketing for Cartwright Williams/Leo Burnett for 3 years, after which he became a self-employed database marketing consultant for 4 years. Immediately prior to his ADMA appointment he spent 2 years as the Asia Pacific database marketing manager for PC company Lenovo. Richard has always had a passion for training, creating and delivering courses for ADMA, Macquarie University and various in-house engagements since 2003. Richard’s education credentials include a BA (Hons) and an MBA.
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Russell Easther
Director,
The Interactive GroupRussell Easther
Director,
The Interactive GroupRussell Easther is the founder and director of The Interactive Group established in 2006. He is an interactive marketing professional with experience from appointments on the world’s leading businesses and brands spanning three continents. His career started in interactive marketing and media back to his university days in the 1990's where he studied a Bachelor of Communications degree with a major in Advertising and minor in interactive multimedia.
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Simon Dunwoody
Head of Search
Ikon CommunicationsSimon Dunwoody
Head of Search
Ikon CommunicationsAfter completing his education and a brief stint working in the hospitality industry, Simon started work in the online marketing arena in 2003. He is experienced in all aspects of digital marketing but his area of speciality has always been Search. In his capacity as Search specialist for a number of digital agencies he’s worked across a wide variety of clients, including blue chip clients in: Finance, FMCG, Automotive, Travel, Technology and Entertainment. Simon’s particular area of expertise is the integration of search into all aspects of marketing, coupled with gaining insights from analytics data to deliver on business objectives.
Courses: Paid Search Essentials
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Simone Schroeter
Digital Planner
HatchdSimone Schroeter
Digital Planner
HatchdSimone started her foray into digital marketing at agency Market United, working with clients like Murdoch University, East Perth Redevelopment Authority (now Metropolitan Redevelopment Authority), Alinta Energy and The Perth Cultural Centre, working on everything from SEM, email marketing, online advertising, website projects and integrated online campaigns. She then spent time consulting for companies on online communications and content creation, social media, digital strategies and managing projects for iPad apps and mobile sites. She is currently a Digital Planner at Hatchd.
Courses: Digital Marketing Certificate
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Tim Hill
Digital Architect
BMFTim Hill
Digital Architect
BMFTim has over 7 years experience in the digital media industry. He has a passion for innovation, social media marketing, online strategy and the mobile web. Tim has worked across a number of award-winning projects for international and domestic clients including Sony Pictures (US), ABC (US), Coca-Cola Europe, Channel 4 (UK), Telstra, Yahoo!7 and ABC (Aus). He has developed as a digital strategist from his roots in web development so he brings a blend of marketing thinking and technical understanding to everything he does. Tim enjoys finding new ways to inform, entertain and inspire online audiences through innovative marketing and compelling content.
Courses: Social Media Marketing Essentials
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Tom Skotidas
Director
SkotidasTom Skotidas
Director
SkotidasTom is founder and director of Skotidas, the first agency in Asia Pacific to specialise in B2B Social Media Lead Generation.Tom started out as a direct response copywriter in New York, in 1994. Since then, he has held senior roles in digital marketing, direct marketing, and business development. Until March 2011, Tom served as head of marketing and business development at First Rate, one of Australia’s leading digital marketing agencies.
In just under four years, Tom helped grow the agency from a small office of just two staff, into one of Australia’s largest players in search and performance marketing with over 20 staff and millions in annual client billings. Driving a large part of this growth was Tom’s pioneering use of social networks to generate qualified sales leads and grow client engagement. Today, he consults on the strategies and tactics of social media lead generation, to blue chip B2B companies in Australia and Asia Pacific.
Courses: B2B Digital Marketing
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Tom Voirol
Global Head of User Engagement
Reading Room AustraliaTom Voirol
Global Head of User Engagement
Reading Room AustraliaTom is a leading web strategy consultant with a 15 year track record in user experience design, business analysis and online communications. He has worked for companies across four continents including Bayer, Lend Lease, Zurich Financial Services, the Swiss National Bank and the Australian Museum. Tom is at the forefront of the social media revolution where he is renowned for his ability to engage and communicate with people at all levels, synthesising user, business and technology needs.
Courses: Social Media Marketing Strategy
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Tracey Brown
Director
eMarketing ConnectedTracey Brown
Director
eMarketing ConnectedTracey has worked in online for over 15 years, from Westpac eBusiness, then to agency side, co-founding Tipping Point in Sydney, before moving to London as Head of Digital for Schroders, followed by a global online CRM role for Vodafone Group. Now back in Sydney, Tracey co-founded eMarketingConnected in December 2010 to provide strategic services to clients and to establish a community to share digital and online best practice.
Tracey’s breadth of experience ranges from online strategy, strategic email marketing, social media strategy, benchmarking and optimisation strategies, to user experience definition and content strategy, to establishing new online marketing practices within client-side organisations. Tracey is keenly involved in developing best practice sharing amongst the online marketing community. She has delivered workshops and training programmes in USA, Asia, South Africa, UK & Europe. Tracey also conducts events and workshops for clients and members.
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Warren Duff
Director Search Marketing
The Brand AgencyWarren Duff
Director Search Marketing
The Brand AgencyWarren is a search and digital business specialist, having worked in the digital space for the past 10 years. He has formal qualifications from Curtin University of Technology, in Electrical Engineering (Computer Systems Engineering). Warren started his career working with major IT companies such as Microsoft Pty Ltd and CSC Australia in various technical sales roles, before making the move online with ineedhits.com – a Perth based, globally focused Search Engine Marketing firm. Over the next 7 and half years, he worked in various parts of the business before being promoted to CEO.
Warren exited ineedhits.com and joined The Brand Agency in March 2012, as Director of Search Marketing. He is responsible for setting and alignment of client’s search strategies with their overall business and marketing objectives.
On the weekends, Warren can be found on the softball diamond, as one of only a handful of internationally accredited umpires in Australia. Skills which translate well across to managing the expectations of clients.
Courses: Paid Search Essentials
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Valentina Borbone
Client Relationship Director & Joint Owner
ZuniValentina Borbone
Client Relationship Director & Joint Owner
ZuniValentina is Client Relationship Director and joint owner of Zuni, a digital strategic agency, helping businesses use digital channels to achieve business outcomes. Zuni’s clients include Fuji Xerox, Roche, AstraZeneca, Unilever, Westfield, NRMA, Pfizer, Tourism Tasmania, Baxter Healthcare and ABC Music.
Val has 6 years of digital marketing experience and 7 years promotional marketing experience, working within Cinema & Outdoor advertising, Legion Interactive (now Be.Interactive) as Media Manager and Profero, a digital specialist agency as General Manager.
In addition to her many roles, Val is an experienced Privacy & Spam Officer, previously holding a position on the ADMA Council, (committee to write the e-marketing Code of Practice and The Premium Rate Services Code of Practice). Val has been an ADMA tutor for more than 5 years.
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Rob Morrison
Creative Director
OgilvyOneRob Morrison
Creative Director
OgilvyOneIn his 20 years in the direct marketing industry Rob has written clutter-busting, response-driving work across three continents. His work in Canada, England and here in Australia has earned him the reputation of being one of this countries best Creatives. And his history of putting languishing creative departments back into the spotlight means he's also rated as one of Australia's best Creative Directors. His B2B experience includes leading Telstra Business, Microsoft and IBM. He's the owner of over 40 local and international direct marketing awards.
Rob was Chairman of the ADMA Creative Jury in 2002 and in 2005 traveled to Cannes as Australia’s only creative judge on the Direct Lions jury. Plus he is unusual among his peer group in that he's the proud owner of a Marketing Degree. He's adamant there's no point in brilliant creative if the work is not driven by a strategic insight.
Courses: Creative School
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Alan Clark
Digital Strategist
ZuniAlan Clark
Digital Strategist
ZuniAlan has spent over 10 years working in digital and database marketing, running a variety of both small and very large projects from initial strategy through to full delivery.
Alan’s work experience has included heading Client Servicing for the digital and direct division of Leo Burnett across the Middle East and North Africa, running GravityMail a dedicated email marketing company based in Madison WI, development of Contact Manager (a digital data management and content delivery system) and heading Digital for RBR, a direct marketing agency. Alan has also worked client side as the industry engagement manager for the Manukau Institute of Technology (New Zealand’s largest technical college). This largely involved designing and building an online communications platform for the Institute to engage with local business through.
Alan has worked across a wide range of industries including automotive, pharmaceuticals, education, FMCG, financial, entertainment, e-commerce and travel. Clients have included GM, Philip Morris, Progressive Enterprises, Emirates Airlines, Baxter, GSK, ANZ, Westpac, Lion Nathan, Cabelas and Siemens.
Alan has a broad range of skills that cover strategy development, solution design (sitemaps, wireframes and technical specifications), project management (Agile and Waterfall), UX design and technical development (front and backend coding).
Alan’s hands-on experience puts him in good stead to oversee and support the implementation of large integrated digital projects for complex organizations with varied stakeholder groups
Courses: Email Marketing
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Teresa Sperti
Marketing Manager – Digital, Loyalty & Online
Teresa Sperti
Marketing Manager – Digital, Loyalty & Online
Teresa is the marketing manager for digital, loyalty & online for the Coles Liquor group of brands (Liquorland, Vintage Cellar and First Choice).
Teresa has 7 years experience in digital as well as 7 years in below the line marketing in domestic and international markets. With her experience spanning across website / mobile platform production and UX through to digital marketing channel management (search, email, online advertising & social media) in eCommerce and publishing environments, she is at the forefront of the digital industry in Australia.
In her not so free time, Teresa authors blog digitalmarketinglab.com.au and has lectured at ADMA over the past 2 years.
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Adam Dunne
Chief Executive Officer
AURA InteracticeAdam Dunne
Chief Executive Officer
AURA InteracticeAs CEO of the AURA Group, Adam has led the company from start-up to become Asia Pac’s leading mobile and interactive media solutions provider specialising in mobile location-based advertising, interactive retail media and m-commerce. Over the past 10 years AURA has gained global recognition as a pioneer of new mobile technology and location-based marketing with many high profile clients across the APAC region.
AURA develops mobile media platforms and enterprise software applications for mobile devices. Their technology solutions deliver location-based information services, mobilize digital content and manage interactive outdoor/retail advertising campaigns and interactive event-based promotions.
Under Adam’s leadership AURA has received an enviable number of Australian and international awards, to become Australia’s most awarded mobile marketing service provider.
Adam is a regular guest speaker at industry events, conferences such as Ad:Tech, Global MMA, ADMA, CeBIT, iMedia Summit, Mobile Content World, Retail World, Mobile Mondays and iStrategy. Adam is also a course director and tutor for the Association for data-driven marketing & advertising, as the subject matter expert for ‘mobile and emerging media’ as a component of the ADMA Digital Marketing Certificate.
