Instructors

ADMA Spark instructors are all highly respected marketing professionals, selected from ADMA’s extensive network of marketing experts from top ranked agencies and consultancies. 

They bring cutting edge skills, practical in-market knowledge, passion for their subject matter and engaging presentation styles to give you up-to-date, effective learning. Spark your interest, find out more about them below.

ADMA Spark instructors are all highly respected marketing professionals, selected from ADMA’s extensive network of marketing experts from top ranked agencies and consultancies. 
They bring cutting edge skills, practical in-market knowledge, passion for their subject matter and engaging presentation styles to give you up-to-date, effective learning.

 

Instructors

  • adamposnerx130
    Adam Posner

    CEO
    Directivity

    Adam Posner

    CEO
    Directivity

    Established in 2007, Directivity provides loyalty strategies that are meaningful for the member and profitable for the business.

    Adam has been involved in a range of loyalty strategies and programs including large retail programs such as the new flybuys re-launched in 2012. He has also developed self-funding 'Return on Loyalty' models and loyalty programs for pharmacy, entertainment and large accommodation networks.

    He initiated and co-developed with Citrus Digital, two Australian research studies into consumers’ relationship with loyalty programs ‘For Love or Money? 2013 Consumer Study into Australian Loyalty Programs’ and ‘Share the Love: 2014 Consumer Study into Australian Loyalty Programs’.

    He is a regular speaker at loyalty forums and conferences and facilitates loyalty strategy workshops.

    Adam is also the author of the practical book on loyalty - 'Give-back to Get-back - 9 steps to a profitable loyalty program'.

  • Alison
    Alison Ray

    Planning Director
    The Brand Agency

    Alison Ray

    Planning Director
    The Brand Agency

    Alison’s been working in the advertising industry for over 10 years, with her career spanning Melbourne, Sydney, NZ and now Perth. Currently the Planning Director at The Brand Agency, Alison has worked at iconic Australian agencies such as George Patterson Y&R, Foote Cone and Belding, and Clemmenger Harvie. During this time she has held a range of roles, from Group Account Director through to Head of Digital and Direct. Alison has an integrated background, but specialises in digital and direct marketing. Her past clients include NAB, Motorola, FIFA, Honda, Village Roadshow, Kraft, Greenpeace and The Salvation Army. Her current role sees her working across all of the Brand Agencies clients, including Water Corporation, Synergy, Curtin University, Police and Nurses Credit Society, and Landcorp.

    Alison holds a Masters in Communication, and has considerable teaching experience, having lectured at RMIT and the Australian Institute of Management in subjects such as Advertising Management, Advertising Campaigns, Strategy and Planning, Digital Strategy, Online and Digital Basics. She also has taught the Exploring Digital course for Adschool in Perth. 

  • Brent
    Brent Walters

    Consultant
    Skotidas

    Brent Walters

    Consultant
    Skotidas

    Brent is a B2B marketing professional with 20 years of experience gained both client-side and agency-side. He has a deep passion for digital channels - most recently specialising in Social Selling for B2B lead generation, using social networks such as LinkedIn and Twitter. In his current role, Brent serves as Consultant for Skotidas, the leading agency in B2B Social Media Lead Generation in Asia Pacific. He consults on the strategies and tactics of social media lead generation to large B2B organisations and their sales forces.

  • 2ca3338
    Chris Fell

    Managing Director
    G2M Solutions

    Chris Fell

    Managing Director
    G2M Solutions

    Chris was formerly the MD of IDC Australia, the premier global provider of market intelligence for the IT, telecoms and technology markets. During his 8 years at the helm he generated a five-fold growth. Since 2006 he has worked as a sales and marketing consultant tackling B2B sales and marketing challenges within his own consultancy and others. He is a Funnel Academy accredited trainer.

  • Damion
    Damion Brown

    Principal Consultant
    Data Runs Deep

    Damion Brown

    Principal Consultant
    Data Runs Deep

    Damion is Principal Consultant with Data Runs Deep, a web analytics consulting firm based in Melbourne. He has been working in web analytics and digital marketing since 2004, providing consultancy and training to organisations across Australia and the UK. He has previously worked with Econsultancy, delivering custom and public training courses in digital marketing, web analytics, content marketing and social media. His approach is solidly data-driven, with a methodical process underlying consulting and training provision, and adds a human and easy-going nature to training delivery.

  • davidP
    David Ponce de Leon

    Creative Director
    BD Network Australia

    David Ponce de Leon

    Creative Director
    BD Network Australia

  • portraitDeborahKbio
    Deborah Kytic

    Managing Director
    Loqium

    Deborah Kytic

    Managing Director
    Loqium

    Deborah is a marketing professional with 20 years industry experience. She spent the early years of her career with American Express and on the agency side, before enjoying a long and varied career spanning 10 years with Optus. Her last role with Optus was as the Director for Marketing for business, prior to which she was Head of Customer Marketing for consumer. Being at the helm of one of Australia’s best known brands has given her unrivalled experience in customer management and database marketing which she now uses to create direct and digital marketing strategies for clients of her own consultancy.

  • Ian Farmer
    Ian Farmer

    Strategic Planner
    Zuni

    Ian Farmer

    Strategic Planner
    Zuni

    Ian is a strategic planner at Zuni, working with clients to understand their business needs, and collaborate with them to identify digital opportunities, and navigate an implementation path to deliver business value. Ian brings confidence, maturity and a strategic mind to the marketing world, embracing the bigger brand picture and enjoys connecting brand strategy to digital strategy.

    With an extensive international client-side background with the Mars Group, as well as over 5 years agency experience, Ian has worked on brands including Blackmore’s, Greater Building Society, Mars, Brita, Weet-Bix and Sanitarium. Ian’s very much a Digital Sherpa, and as a digital evangelist, loves working with clients to turn possibilities into reality.

  • Jackie
    Jacki James

    Strategic Planner
    Zuni

    Jacki James

    Strategic Planner
    Zuni

    Jacki is a commercially astute digital marketing professional with over 14 years experience in strategic planning, marketing, production and management of interactive projects & products.

    Jacki has held both agency & client side roles, and her experience covers a diverse range of audiences & industries including automotive, entertainment, media, human resources, gambling, education, healthcare and e-commerce. She has worked with some of Australia’s leading brands and organisations including Toyota, Qantas, Telstra, Channel 7, TAB, Monster, Hoyts Cinemas, ABC Music, UNSW, Roche and Astra Zeneca.

    Her breadth of experience covers digital strategies, business planning, product development, project management, team leadership, financial performance and management, providing her with a good understanding of overall business operations. Jacki’s digital expertise goes beyond the internet and she has developed applications for IVR, kiosks, mobile, QR codes, i-ads and interactive projection installations.

    Jacki complements her hands-on experience with strong educational credentials having both a Masters in Interactive Multimedia and a Bachelor of Business degree. Outside of her career Jacki is a wife, a mum, a novice jogger and a champion at Final Furlong!

  • JaneWoodleyphotobio
    Jane Woodly

    Director
    JaneWrites Digital

    Jane Woodly

    Director
    JaneWrites Digital

    Jane Woodley is the Director of JaneWrites Digital, a leading Brisbane digital copywriting and marketing consultancy, which consults to large and small clients in the travel, insurance, retailing, government, financial and business services sectors. Previously she was the Website Specialist in the eCommerce team at Virgin Blue, responsible for the day to day running of and improvements to all the websites of the Virgin Blue Airlines group. Jane has a thorough understanding of online business, encompassing areas of specialty from online consumer behaviour, writing for the web and usability to SEO and accessibility. She is also a 4-year qualified teacher, with 6 years teaching and curriculum writing experience.

  • 123c70a
    Jon Maxim

    Copywriter & Creative Director
    TheMaxim

    Jon Maxim

    Copywriter & Creative Director
    TheMaxim

    Jon has been a copywriter for 25 years, and has run workshops for the last 15 of those.He is passionate both about the craft of copy, and with sharing tips and techniques. A member of the US Echo Academy, Jon has won many awards as well as judged many award shows. He is a freelancer, having worked for himself for 16 out of the last 19 years, bringing a remarkably wide range of practical experience to the course. He began writing for online in 1997, and continues to embrace new channels as and when they arrive.

  • Kath Walters Photo
    Kath Walters

    Journalist and Editor
    The Hub Melbourne

    Kath Walters

    Journalist and Editor
    The Hub Melbourne

    Over 16 years of writing and editing for top-quality print and digital media mastheads, Kath Walters has reached an audience of over 20 million people, with an estimated 1.3 million compelling, informative and carefully-researched words. The mastheads that have published her articles include: BRW, Australian Financial Review, SmartCompany, Business Spectator, Crikey, Women’s Agenda, LeadingCompany, and Property Observer. She now runs a content marketing practice helping companies turn content into customers. She is the founder of the Magnetic Content model of content creation. 

  • 27937b2
    Kimberley Roberts

    Chief Marketing Officer
    QT Mutual Bank Limited

    Kimberley Roberts

    Chief Marketing Officer
    QT Mutual Bank Limited

    Kimberley has been a key figure in the Queensland direct marketing community for 17 years and was a former member of ADMA’s QLD committee. After 8 years working in client services with agencies Grantley Gogzell Benn and Clemenger, she is now Chief Marketing Officer for QT Mutual Bank Limited. Her hands-on practical experience in delivering campaigns and developing strategy both agency and client-side make her an ideal tutor for the certificate course which she has taught since 2001.

  • 2014 02 0417 27 19
    Luke Hannah

    Senior Manager
    PwC

    Luke Hannah

    Senior Manager
    PwC

    Luke's Business Analytics experience covers a wide range of industries in both Australasia and Europe.  He currently leads the implementation of PwC’s Insight Analytics pricing and promotion effectiveness analysis, working closely with clients to unlock benefits within their operation.  He uses analytics to inform strategy and decision making from the vast volume of data now at our finger tips.  Insights are only as good as the communication that delivers them, and Luke is passionate about bridging the gap between theoretical results and actionable insights, delivered in a tailored approach for each audience.

  • LeeMorgan
    Lee Morgan

    Head of Acquisition
    TAL Direct

    Lee Morgan

    Head of Acquisition
    TAL Direct

    With over 15 years marketing experience, Lee has been fortunate enough to work across a range of industry segments.

    From the education sector to the youth market and now insurance, Lee has led large and small teams through the development of strategic plans and their execution. This includes end to end revenue generation from lead to sale from entrepreneurial start-ups to large corporations. 

    Lee has managed specialists across all forms of marketing communications from branding to direct marketing through multiple channels including digital, social, television, print and press, referrals, outsourced call centres, radio, experiential and events. 

    As well as being responsible for driving leads she has been directly accountable for translating this activity into sales. This has been achieved through leading sales teams, the largest being 100 field sales representatives as well as establishing internal mid-sized contact centres.

  • lorna farrarbio
    Lorna Farrar

    Director
    Flying Lemur Marketing

    Lorna Farrar

    Director
    Flying Lemur Marketing

    Lorna is the Director of Flying Lemur, a digital marketing and communications agency which consults to large and small clients in the technology, financial and business services sectors. She has over 15 years digital marketing experience, most recently with Microsoft, in Australia and their corporate headquarters in Seattle, USA. Lorna’s hands-on experience spans the full digital marketing mix, including specialties in areas ranging from social media marketing to digital communications, from both the agency and client-side.

  • 0233769
    Mark Baartse

    Consulting Director
    First Rate

    Mark Baartse

    Consulting Director
    First Rate

    Mark manages First Rate's team of online marketing consultants. He oversees projects for clients such as Vodafone, Big W, Dymocks and Allianz, as well as setting the strategic direction for the company and ensuring First Rate innovates and responds to the fast-moving search landscape.

  • MikeZeederbergBWbio
    Mike Zeederberg

    Managing Director
    Zuni

    Mike Zeederberg

    Managing Director
    Zuni

    Mike has been a leading figure in the digital marketing industry both in Australia and overseas for 10 years. He has held senior management roles in a number of digital agencies, the latest as the Managing Director of Profero for 3 years, before starting up his own agency, Zuni in early 2010. He has worked with many major brands, e.g. Apple, HSBC, Suncorp, Volvo, Aventis, Nike, Burger King amongst others. He has been the head tutor for digital marketing for ADMA for 5 years and been on the judging panel for several industry awards.

  • miranda bond 2
    Miranda Bond

    Strategic Planner
    Zuni

    Miranda Bond

    Strategic Planner
    Zuni

    Miranda is originally from the UK where she worked as Digital and Multimedia Evangelist for the BBC. After working as a consultant in Digital Strategy and Development, Miranda chose to emigrate to Australia. After a period working for the ABC helping to craft multimedia and digital strategy, Miranda worked for a series of companies in the Digital space. During this period Miranda worked with organisations such as Saatchi and Saatchi, AC Nielson, Johnson and Johnson, the Commonwealth Bank and various Broadcasting Corporations on Digital Marketing and Strategy.

    Miranda currently works as a Strategic Planner for Zuni, she is a digital evangelist, passionate about branding and marketing, and keen to transfer and share her knowledge. Miranda has extensive experience within the media, entertainment, retail and training sectors. 

  • Neil2
    Neil White

    Director
    Practical Marketing

    Neil White

    Director
    Practical Marketing

    Neil has specialised in data-driven marketing for the last 20 years and was first known for his innovation with direct mail. Before starting his own multi-channel marketing solutions business in 2006, he held senior positions in Direct Marketing & Digital.

    Over the years he has worked on regular campaigns for major corporates across industry sectors, including Westpac, Suncorp and Virgin Money in finance; Allianz  in insurance; VW and Toyota in automotive;  NRMA in business services; Star City in entertainment; Unicef and Salvation Army in fundraising; Rockmans and Nutrimetics in retail; ACP and Niche in publishing; and Gunz Dental in healthcare. Neil has spent considerable time investigating new technology and marketing practice in Europe and USA.

    Neil’s current businesses, Practical Marketing & MM&A , thrive on providing a suite of aligned marketing services. Whilst Practical Marketing services a range of industry sectors, MM&A works exclusively with not-for-profit organisations.

  • Richard Parker
    Richard Parker

    Head of Strategy
    Edge

    Richard Parker

    Head of Strategy
    Edge

    Richard is a strategist specialising in brand storytelling and content driven through-media campaigns. He is pioneering content marketing in Australia, drawing on international best-practice from his UK career where he worked for strategic content agency Seven, Story Worldwide, then was strategy director and co-owner of integrated marketing agency, Better Things. Richard is now Head of Digital at strategic content agency Edge, a committee member of ADMA’s Email Expert Group and regularly speaks at marketing events and industry conferences.

  • RichardPester
    Richard Pester

    Director of Education & Training
    ADMA

    Richard Pester

    Director of Education & Training
    ADMA

    As ADMA’s Director of Education and Training Richard is able to put his past experience to good use having been a direct marketer since 1989 and trainer since 2003. Richard moved into the UK direct marketing business following an early career in B2B sales. For 10 years he worked for agencies and database service providers becoming a skilled “interpreter” between marketers, analysts and IT. He moved to Australia in 2000 to take charge of database marketing for Cartwright Williams/Leo Burnett for 3 years, after which he became a self-employed database marketing consultant for 4 years. Immediately prior to his ADMA appointment he spent 2 years as the Asia Pacific database marketing manager for PC company Lenovo. Richard has always had a passion for training, creating and delivering courses for ADMA, Macquarie University and various in-house engagements since 2003. Richard’s education credentials include a BA (Hons) and an MBA.

  • Rob Marston
    Rob Marston

    Founder - Zeus Unwired
    Zeus Unwired

    Rob Marston

    Founder - Zeus Unwired
    Zeus Unwired

    Rob Marston is a thought leader in the mobile marketing world and founder of boutique mobile marketing agency Zeus Unwired. A digital native who first worked in online in the 1990’s launching monster.com in the UK, moved to Australia to work in Search from early 2000’s and started in mobile by launching InMobi across ANZ.  Marston also lectures at the University of Sydney and UTS in mobile and is a regular speaker on the conference circuit both in Australia and across Asia. In the analogue world he enjoys mountain biking, cooking and photography.

  • robmorrison
    Rob Morrison

    Creative Director
    OgilvyOne

    Rob Morrison

    Creative Director
    OgilvyOne

    In his 20 years in the direct marketing industry Rob has written clutter-busting, response-driving work across three continents. His work in Canada, England and here in Australia has earned him the reputation of being one of this countries best Creatives. And his history of putting languishing creative departments back into the spotlight means he's also rated as one of Australia's best Creative Directors. His B2B experience includes leading Telstra Business, Microsoft and IBM. He's the owner of over 40 local and international direct marketing awards.

    Rob was Chairman of the ADMA Creative Jury in 2002 and in 2005 traveled to Cannes as Australia’s only creative judge on the Direct Lions jury. Plus he is unusual among his peer group in that he's the proud owner of a Marketing Degree. He's adamant there's no point in brilliant creative if the work is not driven by a strategic insight.

  • portraitRussellEbio
    Russell Easther

    Director
    The Interactive Group

    Russell Easther

    Director
    The Interactive Group

    Russell Easther is the founder and director of The Interactive Group established in 2006. He is an interactive marketing professional with experience from appointments on the world’s leading businesses and brands spanning three continents. His career started in interactive marketing and media back to his university days in the 1990's where he studied a Bachelor of Communications degree with a major in Advertising and minor in interactive multimedia.

  • portraitSimonDbio
    Simon Dunwoody

    Head of Search
    Ikon Communications

    Simon Dunwoody

    Head of Search
    Ikon Communications

    After completing his education and a brief stint working in the hospitality industry, Simon started work in the online marketing arena in 2003. He is experienced in all aspects of digital marketing but his area of speciality has always been Search. In his capacity as Search specialist for a number of digital agencies he’s worked across a wide variety of clients, including blue chip clients in: Finance, FMCG, Automotive, Travel, Technology and Entertainment. Simon’s particular area of expertise is the integration of search into all aspects of marketing, coupled with gaining insights from analytics data to deliver on business objectives.

  • Simone
    Simone Schroeter

    Digital Planner
    Hatchd

    Simone Schroeter

    Digital Planner
    Hatchd

    Simone started her foray into digital marketing at agency Market United, working with clients like Murdoch University, East Perth Redevelopment Authority (now Metropolitan Redevelopment Authority), Alinta Energy and The Perth Cultural Centre, working on everything from SEM, email marketing, online advertising, website projects and integrated online campaigns. She then spent time consulting for companies on online communications and content creation, social media, digital strategies and managing projects for iPad apps and mobile sites.  She is currently a Digital Planner at Hatchd.

  • teresa
    Teresa Sperti

    Marketing Manager
    Coles

    Teresa Sperti

    Marketing Manager
    Coles

    Teresa is the marketing manager for digital, loyalty & online for the Coles Liquor group of brands (Liquorland, Vintage Cellar and First Choice).

    Teresa is a passionate and highly commercial marketer with over 14 years' experience in marketing & CRM (8 within digital) both here and abroad.  Teresa's experience spans across the digital space with expertise in customer experience / product management through to digital marketing channel management (search, email, online advertising & social media) in eCommerce and publishing environments.  
     
    At the forefront of the digital industry in Australia, Teresa also authors digital blog digitalmarketinglab.com.au and is a digital course lecturer for ADMA.

  • tim headshot
    Tim Hill

    Co-Founder at Social Status
    Social Status

    Tim Hill

    Co-Founder at Social Status
    Social Status

    Tim is a digital strategy and social media marketing professional with over five years of agency experience. During this time he worked for internationally acclaimed digital agencies Hoodlum and Reading Room and more recently with one of Australia's leading full service advertising agencies, BMF. Tim has worked for a diverse range of clients from Federal & State Government Departments to Non-Profit Organisations to FMCG, Retail, Finance, Food & Beverage, Real Estate and Entertainment brands. Tim is the co-founder of Social Status, a social media analytics application designed to help marketers optimise their content strategy for social to increase their reach and engagement.

  • TIM
    Tim Lovitt

    Senior Manager
    PwC

    Tim Lovitt

    Senior Manager
    PwC

    Tim's career, spanning both Marketing and Management, recently celebrated its 21st birthday without letting him know. A strong current throughout this career was Digital and Data. Both became the focus in the noughties, roughly in parallel with the opportunities that Digital and Data together present.

    Excited to recently join PwC in their Digital Innovation team, Tim previously headed Data & Analytics at Ikon Communications, for clients such as Myer, Commonwealth Bank, and the ALP. 

    This could have included the likes of Segmentation modelling but it could also include the impact of the temperature on sales within a given region or behaviourally targeted storytelling. Sometimes, for clients on the cutting edge, it might even include both.

    Prior to this, in research roles at Experian, he was lucky enough to have access to the online behaviours of 30 million people per day. Previous roles include Head of Digital and national Sales & marketing positions.

     

     

  • tom conference 1bio
    Tom Skotidas

    Director
    Skotidas

    Tom Skotidas

    Director
    Skotidas

    Tom is founder and director of Skotidas, the first agency in Asia Pacific to specialise in B2B Social Media Lead Generation.Tom started out as a direct response copywriter in New York, in 1994. Since then, he has held senior roles in digital marketing, direct marketing, and business development. Until March 2011, Tom served as head of marketing and business development at First Rate, one of Australia’s leading digital marketing agencies.

    In just under four years, Tom helped grow the agency from a small office of just two staff, into one of Australia’s largest players in search and performance marketing with over 20 staff and millions in annual client billings. Driving a large part of this growth was Tom’s pioneering use of social networks to generate qualified sales leads and grow client engagement. Today, he consults on the strategies and tactics of social media lead generation, to blue chip B2B companies in Australia and Asia Pacific.

  • warren
    Warren Duff

    Director Search Marketing
    The Brand Agency

    Warren Duff

    Director Search Marketing
    The Brand Agency

    Warren is a search and digital business specialist, having worked in the digital space for the past 10 years.  He has formal qualifications from Curtin University of Technology, in Electrical Engineering (Computer Systems Engineering). Warren started his career working with major IT companies such as Microsoft Pty Ltd and CSC Australia in various technical sales roles, before making the move online with ineedhits.com – a Perth based, globally focused Search Engine Marketing firm.  Over the next 7 and half years, he worked in various parts of the business before being promoted to CEO.

    Warren exited ineedhits.com and joined The Brand Agency in March 2012, as Director of Search Marketing.  He is responsible for setting and alignment of client’s search strategies with their overall business and marketing objectives. 

    On the weekends, Warren can be found on the softball diamond, as one of only a handful of internationally accredited umpires in Australia.  Skills which translate well across to managing the expectations of clients.

  • Capturebio
    Valentina Borbone

    Client Relationship Director
    Zuni

    Valentina Borbone

    Client Relationship Director
    Zuni

    Valentina is Client Relationship Director and joint owner of Zuni, a digital strategic agency, helping businesses use digital channels to achieve business outcomes. Zuni’s clients include Fuji Xerox, Roche, AstraZeneca, Unilever, Westfield, NRMA, Pfizer, Tourism Tasmania, Baxter Healthcare and ABC Music.

    Val has 6 years of digital marketing experience and 7 years promotional marketing experience, working within Cinema & Outdoor advertising, Legion Interactive (now Be.Interactive) as Media Manager and Profero, a digital specialist agency as General Manager.

    In addition to her many roles, Val is an experienced Privacy & Spam Officer, previously holding a position on the ADMA Council, (committee to write the e-marketing Code of Practice and The Premium Rate Services Code of Practice). Val has been an ADMA tutor for more than 5 years.