Social Media Marketing Strategy

Social media is a must for today’s organisations. This course introduces a low risk, gradual approach to social media from no exposure to complete immersion helping you develop, implement and measure the next steps.



Category Social
Date Melbourne 13 April 2016 Sydney 21 April 2016 Melbourne 01 September 2016 Sydney 14 September 2016 Brisbane 25 October 2016
Level Strategic
Type Short Course In Class
Cost Type ADMA members Non-members In-class $650 $895

About the course

This course is hands-on and delves into the detail about how to research, plan and structure a social media marketing strategy. To get the most out of the course attendees should have already completed the Social Media Marketing Essentials course or at least have a good understanding of the different social media channels and tactics.

Who should attend?

Anyone responsible for planning their brand or organisation’s social media strategy, including:

  • Digital marketers
  • Marketing / Account managers
  • Business owners
  • Ideal for both B2B and B2C marketers
  • Client or agency side

Learning outcomes

  • In-depth setup, configuration and analysis of the output from social media listening software to find mentions of your brand, products and/or services on social media
  • Setup, configuration and analysis of the output from social media analytics software to perform industry and competitor benchmarking
  • Putting the insights together: taking the learnings from listening and analytics software and crafting a social media strategy document including audience, content themes, tone of voice and rules of engagement
  • Setting objectives and goals for your social media strategy
  • Creating a social media publishing calendar
  • Community management considerations and guidelines


  • Laptop

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Course outline

The course content will combine presentations, discussion and practical exercises on the following topics:

Part 1 - Social Auditing:

  • Assessing capabilities in terms of content strategy, community management, tools, platform usage
  • Setting up and running social listening – on students’ own brands using a hands-on live demo
  • Extracting insights from social analytics – using own brand live demo

Part 2 - Creating A Plan: 

  • Creating an integrated channel plan using insights from part 1
  • Writing a publishing calendar
  • Allocating budget for social ad spend

Part 3 - Social Media Management:

  • Measurement and optimisation of activity
  • Deciding which tools you need for listening, content management  and analytics
  • Creating a social media policy for staff
  • Organising for community management


  • Melbourne

    Date: 13 April, 2016
    Venue: Karstens: 123 Queen Street, Melbourne
    Time: 9am - 5pm

  • Sydney

    Date: 21 April, 2016
    Venue: Karstens: L1, 111 Harrington Street, Sydney
    Time: 9am - 5pm

  • Melbourne

    Date: 1 September, 2016
    Venue: Karstens: 123 Queen Street, Melbourne
    Time: 9am - 5pm

  • Sydney

    Date: 14 September, 2016
    Venue: Karstens: L1, 111 Harrington Street, Sydney
    Time: 9am - 5pm

  • Brisbane

    Date: 25 October, 2016
    Venue: Karstens: L24, 215 Adelaide Street, Brisbane
    Time: 9am - 5pm

  • tim headshot

    Tim Hill
    Co-Founder at Social Status
    Social Status

    Tim is a digital strategy and social media marketing professional with over five years of agency experience. During this time he worked for internationally acclaimed digital agencies Hoodlum and Reading Room and more recently with one of Australia's leading full service advertising agencies, BMF. Tim has worked for a diverse range of clients from Federal & State Government Departments to Non-Profit Organisations to FMCG, Retail, Finance, Food & Beverage, Real Estate and Entertainment brands. Tim is the co-founder of Social Status, a social media analytics application designed to help marketers optimise their content strategy for social to increase their reach and engagement.


Don't miss out


For more information
Phone: 02 9277 5406

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Companies that train with ADMA

  • Raw Ideas
  • Flying Lemur Marketing
  • Welcom Group
  • David Jones
  • ANZ Banking Group
  • Westpac
  • Fairfax Media
  • Flight Centre
  • Qantas
  • Telstra
  • Melbourne Storm RLC
  • Channel Seven
  • AGL
  • Optus
  • Australia Post
  • Unicef
  • Cancer Council