Digital Copywriting Essentials

Digital copy is part of the mainstream but traditional copy structures and approaches simply do not work for new mediums. Learn how to write copy for web, search, social media and how to get emails opened and read.

 

Summary

Category Creativity
Date Sydney 15 March 2016 Perth 28 April 2016 Melbourne 04 May 2016 Brisbane 25 May 2016 Sydney 21 September 2016 Melbourne 28 September 2016 Brisbane 11 October 2016 Perth 08 November 2016
Level Essential
Type Short Course In Class
Cost Type ADMA members Non-members Digital Copywriting $650 $895

About the course

Writing copy for online. Writing copy for search. How to get emails opened and read. How to approach social media. Packed with practical exercises, you’ll walk away understanding how to address the challenges of the digital environment.

Who should attend?

  • Traditional marketers expanding into the digital environment
  • Mainstream copywriters moving into the digital world
  • Those briefing or reviewing copy for digital mediums
  • Marketers wanting a better understanding of digital mediums
  • Those working in digital agencies who want to expand their skill set
  • Marketers who have attended Copywriting Essentials and want more advanced digital copy skills.

Learning outcomes

  • The foundations for good copy
  • How those rules change in the digital space
  • Effective website copy: structure and rules
  • How to structure and write landing pages
  • Tips for successful emails
  • The secrets to an effective banner ad
  • Writing for search
  • ‘Shiny New Thing Syndrome’: social media
  • Which social media channel to use and why
  • Writing blogs
  • The role and implications of mobile.

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Course outline

This thoroughly practical digital copywriting course will teach you:

  • The basic copy approach
  • The Socratic vs. Inverted Pyramid styles of writing
  • The active vs passive choice of the Web
  • Web structure: thinking in 3D
  • Spelling and proofreading
  • The role and structure of landing pages
  • Email timing and ‘From’
  • Tips and techniques for email subject lines
  • Writing for SEO
  • Social Media: tips and pitfalls
  • Mobile and blogs
  • Resources for further learning
  • Sydney

    Date: 15 March, 2016
    Venue: Karstens: L1, 111 Harrington Street, Sydney
    Time: 9am - 5.30pm 

  • Perth

    Date: 28 April, 2016
    Venue: Saxons: L1, 140 St Georges Terrace, Perth
    Time: 9am - 5.30pm

  • Melbourne

    Date: 4 May, 2016
    Venue: Karstens: 123 Queen Street, Melbourne
    Time: 9am - 5.30pm

  • Brisbane

    Date: 25 May, 2016
    Venue: Karstens: L24, 215 Adelaide Street, Brisbane
    Time: 9am - 5.30pm

  • Sydney

    Date: 21 September, 2016
    Venue: Karstens: L1, 111 Harrington Street, Sydney
    Time: 9am - 5.30pm

  • Melbourne

    Date: 28 September, 2016
    Venue: Karstens: 123 Queen Street, Melbourne
    Time: 9am - 5.30pm

  • Brisbane

    Date: 11 October, 2016
    Venue: Karstens: L24, 215 Adelaide Street, Brisbane
    Time: 9am - 5.30pm

  • Perth

    Date: 8 November, 2016
    Venue: Saxons: L1, 140 St Georges Terrace, Perth
    Time: 9am - 5.30pm

  • 123c70a

    Jon Maxim
    Copywriter & Creative Director
    TheMaxim

    Jon has been a copywriter for 25 years, and has run workshops for the last 15 of those. He is passionate both about the craft of copy, and with sharing tips and techniques. A member of the US Echo Academy, Jon has won many awards as well as judged many award shows. He is a freelancer, having worked for himself for 16 out of the last 19 years, bringing a remarkably wide range of practical experience to the course. He began writing for online in 1997, and continues to embrace new channels as and when they arrive.

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For more information
Phone: 02 9277 5406
Email: learn@adma.com.au

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  • Telstra
  • Melbourne Storm RLC
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  • AGL
  • Optus
  • Australia Post
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  • Cancer Council