B2B Digital & Social Strategy3

This course will help B2B professionals understand the importance of social channels, and how they can use them to connect with their target audience, build brand awareness, create effective brand positioning, generate demand for their solutions, and convert online relationships into qualified leads.

This process, known as Social Selling, is covered end to end during the course. During the course, we will provide a blueprint on its implementation across major social platforms within the B2B space.


Category Technology
Level Strategic
Type Short Course
Cost Type ADMA members Non-members B2B Digital & Social Strategy $665 $898

About the course

The course is designed to assist B2B marketers and sales professionals in their understanding of how to develop an integrated B2B social selling approach. This in turn, will allow these professionals to build brand, grow demand, and generate sales leads.

Who should attend?

Any Marketer in a B2B organisation or division; This might include Marketing Directors, Digital Marketing Directors, Social Media Directors; and anyone who is predominantly customer-facing or prospect-facing in their role, including Sales Directors, Account Directors, and Business Development Directors in B2B organisations.

Learning outcomes

  • Understand the opportunity and benefits of Social Selling and Social Marketing for Sales Enablement
  • Learn the strategy of Social Selling used across all major social channels such as LinkedIn, Twitter, Google+ and YouTube
  • Learn how to identify and connect with your prospects on social channels
  • Learn the importance of content for brand building and demand generation
  • How to generate quality leads (inbound and outbound) using social channels

The course content will combine presentations, discussion and practical exercises on the following topics:

Digital Marketing in a B2B Context:

  • Digital and Social Media Marketing in a B2B Context
  • Understanding Buyers’ online buying behaviour and using this to determine how and when to best to reach them
  • Identifying and Mapping your prospects and clients
  • Connecting with Prospects
  • Understanding the importance of content in driving customer engagement online
  • What is valuable content, the different types and how to source it
  • The different ways to generate qualified leads
Social Media Strategy in B2B:
  • Principles of effective B2B social media strategy
  • Using the main tools:
    • LinkedIn
    • Twitter
    • Google+
    • Youtube
1 day
9:00am - 5:00pm


  • Sydney

    Date: 17 September 2015
    Venue:  Karstens: L1, 111 Harrington Street, Sydney

  • Brent

    Brent Walters

    Brent is a B2B marketing professional with 20 years of experience gained both client-side and agency-side. He has a deep passion for digital channels - most recently specialising in Social Selling for B2B lead generation, using social networks such as LinkedIn and Twitter. In his current role, Brent serves as Consultant for Skotidas, the leading agency in B2B Social Media Lead Generation in Asia Pacific. He consults on the strategies and tactics of social media lead generation to large B2B organisations and their sales forces.

  • p.Loon

    Pru Loon
    Senior Consultant

    Pru is a communications professional with 15 years of industry experience. She uses her communications expertise to build personal brand, digital audiences and digital engagement. In her current role, she is a senior consultant for Skotidas, the leading agency for B2B Social Media lead generation in the Asia Pacific. She consults on the strategies and tactics for social media lead generation to large B2B organisations and their sales forces.


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For more information
Phone: 02 9277 5406
Email: learn@adma.com.au

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