Creative School. For Thinkers.

Have you wondered what it would be like to work in a creative agency?

Do you see an ad and think; “I could do that”?

Have you studied design but not sure about how to get into the industry? 

Enrol now for ADMA Creative School and you will graduate with a folio full of ideas, a phone full of contacts and finally learn the truth about working in a Creative Department.

 

Have you wondered what it would be like to work in a creative agency?
Do you see an ad and think; “I could do that”?
Have you studied design but not sure about how to get into the industry? 
Enrol now for ADMA Creative School and you will graduate with a folio full of ideas, a phone full of contacts and finally learn the truth about working in a Creative Department.

Have you wondered what it would be like to work in a creative agency?

Do you see an ad and think; “I could do that”?

Have you studied design but not sure about how to get into the industry? 

Enrol now for ADMA Creative School and you will graduate with a folio full of ideas, a phone full of contacts and finally learn the truth about working in a Creative Department.

 

Summary

Category Creativity
Date Melbourne 25 August 2016 Sydney 25 August 2016
Type Certificate In Class
Cost Type ADMA members Non-members Creative School $1,195 $1,550

Creative School is a 10-week course developed by, taught by and embraced by some of Australia’s top Creative Directors.

It not only helps you develop your creative skills, it puts you inside advertising agencies and in contact with the most senior creatives in the country: the very people who are looking to hire you, but who you would normally have to stalk just to get an interview.

Who should attend

  • Current or aspiring junior copywriters or art directors
  • Client-side marketers with a desire to learn more about how marketing and advertising work from a creative perspective
  • People wanting to start a new career in creative agency

Learning outcomes

  • A portfolio of your own ideas on seven or eight different briefs across multiple industries
  • Conceptual thinking skills across multiple mediums
  • Direct access to industry leaders and contacts to help you land a job
  • Presentation skills
  • The ability to create a genuinely big idea that will work across multiple mediums

       

Creative School runs two nights a week for 10 weeks.

Every Thursday, students attend a creative theory lecture. There’s a focus on learning the nuts and bolts of effective targeted marketing, plus case studies on the latest award-winning campaigns. Regular guest lectures from within the industry cover big ideas, the creative brief, presenting ideas and more.

Tuesday’s classes are more hands-on. Students divide into smaller groups and attend tutorials with an art director and copywriter in a real ad agency. Regular briefs and activities will also be given for you to exercise your creative thinking. This work will be assessed by a group of leading CDs which may pick you up an award or two.

Course structure

  • Two nights a week for 10 weeks
  • Thursday evenings: a creative theory lecture.
  • Tuesday evenings: tutorials with an art director and copywriter in a real ad agency.

At the end of the course, you’ll be armed with a portfolio filled with your own work, and a list of senior creatives who know you by name. It’s no wonder over a third of Creative School students are employed as a creative within just six months of graduating.

Assessment criteria

Students are required to submit seven or eight different briefs during the course, with feedback provided by Creative Directors. At the end of the course, your portfolio is assessed by a panel of industry leaders. Awards and industry exposure are given for Best Copywriter, Best Art Director and Best Overall Student.

 

Creative School is a 10 week course held on Tuesday and Thursday evenings in Sydney and Melbourne.  

  • Melbourne

    Date: 25 August - 20 October, 2016
    Time: 6.30pm - 9.00pm - Tuesday and Thursday evenings

  • Sydney

    Date: 25 August - 20 October 2016
    Time: 6.30pm - 9.30pm - Tuesday and Thursday evenings

  • davidP

    David Ponce de Leon
    Creative Director
    Ogilvy Australia

    David Ponce de Leon is Creative Director at Ogilvy Australia. He has worked with some of the biggest and most creative agencies in Australia, including George Patterson, Leo Burnett and Lifelounge. His work has been recognised at every major awards show, internationally and locally.

  • Leo Bajzert

    Leo Bajzert
    Creative Director
    Lavender

     

    Leo Bajzert is Creative Director at Lavender. Over the past 18 years, he’s worked at creative, effective agencies in London, Sydney and Singapore. He’s judged major awards shows, both in Australia and overseas, and will now be the Head Instructor for ADMA Creative School. 

     

     

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For more information
Phone: 02 9277 5406
Email: learn@adma.com.au

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