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Digital is mainstream and ever-changing. The best way to keep pace with the latest tools and tactics to use it effectively, and be awarded an industry-recognised qualification is to study the 10 module Digital Marketing Certificate.
Available online now.
This course provides a complete overview of all aspects of digital marketing and how to integrate and use them to achieve business objectives. It is designed to cover the complete marketing mix and be relevant across multiple roles and disciplines, whether client side or agency.
1. Fundamentals – Understanding consumers
2. Fundamentals – Content
3. Fundamentals – Data
4. Tools – Owned media: Website
5. Tools – Owned media: Mobile and email
6. Tools – Owned and earned: Social
7. Tools – Paid media
8. Applications – Managing digital marketing
9. Applications – Campaign planning
10. Applications – Optimisation and emerging trends
Your final grade on this marketing certificate course is made up of four elements:
Evening weekly format consists of 10 weeks of teaching and 2 sessions of assessment.
A daily format is available in Sydney, delivered in 4 full days of teaching plus 1 assessment day.
Daily Format Dates & Time:
2 May, 16 May, 30 May, 13 June and 27 June
9.00am - 5.00pm
Karstens: Level 1, 111 Harrington Street, Sydney
Instructor-moderated: 19 March - 11 June 2014
Self-paced: Start Anytime
This certificate is offered in the following learning styles:
|In-class and Online Instructor-moderated Early Bird||$3140||$4345|
Our industry benchmark Digital Marketing Certificate is now available online.
The online course covers the same content as our in-class course. Topics are broken down into a series of online modules and in a selection of formats, such as
The time commitment for the online Certificate is approximately 3-4 hours per module. There are 10 modules to complete. There will also be assessments which you will need to allocate time for:
All of these assessments are completed and submitted remotely, and you’ll receive the same Digital Marketing Certificate as those who complete the in-class version.
The Online Digital Marketing Certificate is presented in two formats: Self-Paced and Instructor Moderated.
Self-paced: for the self-motivated
If you need complete flexibility how you study and are good a self-motivator then the self-paced style may suit you better. This is how it works:
Instructor-moderated: for classroom style interaction
If you prefer a more interactive online learning experience, we also offer an instructor-moderated version. The material and delivery are similar to the self paced version with some key differences. You will:
For those who prefer the community and interaction of classroom study with the convenience of online then this option may be for you.
Once you’ve successfully completed the assessments you’ll receive the same Certificate as those who undertake the classroom study.
Fast track your qualifications and enrol today.
Strategic Planner Zuni
Jacki is a commercially astute digital marketing professional with over 14 years experience in strategic planning, marketing, production and management of interactive projects & products.
Jacki has held both agency & client side roles, and her experience covers a diverse range of audiences & industries including automotive, entertainment, media, human resources, gambling, education, healthcare and e-commerce. She has worked with some of Australia’s leading brands and organisations including Toyota, Qantas, Telstra, Channel 7, TAB, Monster, Hoyts Cinemas, ABC Music, UNSW, Roche and Astra Zeneca.
Her breadth of experience covers digital strategies, business planning, product development, project management, team leadership, financial performance and management, providing her with a good understanding of overall business operations. Jacki’s digital expertise goes beyond the internet and she has developed applications for IVR, kiosks, mobile, QR codes, i-ads and interactive projection installations.
Jacki complements her hands-on experience with strong educational credentials having both a Masters in Interactive Multimedia and a Bachelor of Business degree. Outside of her career Jacki is a wife, a mum, a novice jogger and a champion at Final Furlong!
Director JaneWrites Digital
Jane Woodley is the Director of JaneWrites Digital, a leading Brisbane digital copywriting and marketing consultancy, which consults to large and small clients in the travel, insurance, retailing, government, financial and business services sectors. Previously she was the Website Specialist in the eCommerce team at Virgin Blue, responsible for the day to day running of and improvements to all the websites of the Virgin Blue Airlines group. Jane has a thorough understanding of online business, encompassing areas of specialty from online consumer behaviour, writing for the web and usability to SEO and accessibility. She is also a 4-year qualified teacher, with 6 years teaching and curriculum writing experience.
Flying Lemur Marketing
Director Flying Lemur Marketing
Lorna is the Director of Flying Lemur, a digital marketing and communications agency which consults to large and small clients in the technology, financial and business services sectors. She has over 15 years digital marketing experience, most recently with Microsoft, in Australia and their corporate headquarters in Seattle, USA. Lorna’s hands-on experience spans the full digital marketing mix, including specialties in areas ranging from social media marketing to digital communications, from both the agency and client-side.
The Interactive Group
Director The Interactive Group
Russell Easther is the founder and director of The Interactive Group established in 2006. He is an interactive marketing professional with experience from appointments on the world’s leading businesses and brands spanning three continents. His career started in interactive marketing and media back to his university days in the 1990's where he studied a Bachelor of Communications degree with a major in Advertising and minor in interactive multimedia.
Scott is a highly experienced digital marketing and transformation specialist having spent the last 14 years working across major brands in senior leadership roles, managing multi million dollar budgets and revenue targets.
His belief in developing and growing high performing teams has resulted in an enviable track record in achieving significant marketing, sales and revenue growth via multiple digital channels.
To date, Scott has worked with dozens of well-known companies including the likes of American Express, 3-Mobile, Royal Bank of Scotland, Universal Music, 3M and Vodafone.
Scott is currently founding director of Santoku - a digital transformation, capability and performance business here in Australia.
Digital Planner Hatchd
Simone started her foray into digital marketing at agency Market United, working with clients like Murdoch University, East Perth Redevelopment Authority (now Metropolitan Redevelopment Authority), Alinta Energy and The Perth Cultural Centre, working on everything from SEM, email marketing, online advertising, website projects and integrated online campaigns. She then spent time consulting for companies on online communications and content creation, social media, digital strategies and managing projects for iPad apps and mobile sites. She is currently a Digital Planner at Hatchd.
Marketing Manager Coles
Teresa is the marketing manager for digital, loyalty & online for the Coles Liquor group of brands (Liquorland, Vintage Cellar and First Choice).
Teresa is a passionate and highly commercial marketer with over 14 years' experience in marketing & CRM (8 within digital) both here and abroad. Teresa's experience spans across the digital space with expertise in customer experience / product management through to digital marketing channel management (search, email, online advertising & social media) in eCommerce and publishing environments.
At the forefront of the digital industry in Australia, Teresa also authors digital blog digitalmarketinglab.com.au and is a digital course lecturer for ADMA.
Client Relationship Director
Client Relationship Director Zuni
Valentina is Client Relationship Director and joint owner of Zuni, a digital strategic agency, helping businesses use digital channels to achieve business outcomes. Zuni’s clients include Fuji Xerox, Roche, AstraZeneca, Unilever, Westfield, NRMA, Pfizer, Tourism Tasmania, Baxter Healthcare and ABC Music.
Val has 6 years of digital marketing experience and 7 years promotional marketing experience, working within Cinema & Outdoor advertising, Legion Interactive (now Be.Interactive) as Media Manager and Profero, a digital specialist agency as General Manager.
In addition to her many roles, Val is an experienced Privacy & Spam Officer, previously holding a position on the ADMA Council, (committee to write the e-marketing Code of Practice and The Premium Rate Services Code of Practice). Val has been an ADMA tutor for more than 5 years.