Get in Touch
Data-driven marketing is critical to business success. This course will teach you the core principles of effective data-driven marketing campaigns across a range of channels – online and offline. It will also teach you the essentials of managing database marketing to drive effective programs for acquisition, conversion and retention.
Available online now.
Whether you use online or offline, broadcast or personalised media, the principles of data-driven marketing are the same. Learn to create and maintain profitable 1-to-1 relationships using an integrated multi-channel approach with this industry benchmark certificate.
Session 1: Building relationships and strategy planning
Session 2: Campaign planning
Session 3: Creativity
Session 4: Measurement and testing
Session 5: Data management basics
Session 6: Using data to drive effectiveness
Session 7: Finding customers 1 – channel planning for acquisition
Session 8: Finding customers 2 – digital acquisition channels
Session 9: Converting sales
Session 10: Retention marketing
Your final grade on this certificate course is made up of four elements:
Evening weekly format consists of 10 weeks of teaching and 2 sessions of assessment.
A daytime intensive format is available in Sydney, delivered in 4 full days of teaching plus 1 assessment day.
Daily Format Dates and Time:
2 May, 16 May, 30 May, 13 June and 27 June
9.00am - 5.00pm
Karstens: Level 1, 111 Harrington Street, Sydney
Self-paced: Start Anytime
This certificate is offered in the following learning styles:
|In-class Instructor-moderated Early Bird||$2825||$3920|
Our industry benchmark Data-driven Marketing and Advertising Certificate is now available online.
The online course covers the same content as our in-class course. Topics are broken down into a series of online modules and in a selection of formats, such as
The time commitment for the online Certificate is approximately 3-4 hours per module. There are 10 modules to complete. There will also be assessments which you will need to allocate time for:
All of these assessments are completed and submitted remotely, and you’ll receive the same Data-driven Marketing and Advertising Certificate as those who complete the in-class version.
Online study options
The online Data-driven Marketing and Advertising Certificate is presented in one format:
Self-Paced: for the self-motivated
If you need complete flexibility for when and where you study, and are self-motivated, the self-paced style may suit you better. Self-paced study works like this:
Once you’ve successfully completed the assessments you’ll receive the same Certificate as those who undertake the classroom study.
Fast track your qualifications and enrol today.
Adam’s career in direct marketing has evolved over the past 20 years having worked in both agencies and for clients in Australia and New Zealand. His experience spans various industry categories in both consumer and business markets, across all channels. He is a passionate one-one marketer and has also written 2 books, one on direct marketing – “The Power of 3 – more quality customers, more often, spending more” and the other on loyalty programs - “Give back to get back – 9 steps to a profitable loyalty program”.
Marketing Strategy Manager
Marketing Strategy Manager QSuper
Kimberley has been a key figure in the Queensland direct marketing community for 17 years and was a former member of ADMA’s QLD committee. After 8 years working in client services with agencies Grantley Gogzell Benn and Clemenger, she is now head of marketing for Austsafe Super. Her hands-on practical experience in delivering campaigns and developing strategy both agency and client-side make her an ideal tutor for the certificate course which she has taught since 2001.
Director Practical Marketing
Neil has specialised in data-driven marketing for the last 20 years and was first known for his innovation with direct mail. Before starting his own multi-channel marketing solutions business in 2006, he held senior positions in Direct Marketing & Digital.
Over the years he has worked on regular campaigns for major corporates across industry sectors, including Westpac, Suncorp and Virgin Money in finance; Allianz in insurance; VW and Toyota in automotive; NRMA in business services; Star City in entertainment; Unicef and Salvation Army in fundraising; Rockmans and Nutrimetics in retail; ACP and Niche in publishing; and Gunz Dental in healthcare. Neil has spent considerable time investigating new technology and marketing practice in Europe and USA.
Neil’s current businesses, Practical Marketing & MM&A , thrive on providing a suite of aligned marketing services. Whilst Practical Marketing services a range of industry sectors, MM&A works exclusively with not-for-profit organisations.
Director of Education & Training
Director of Education & Training ADMA
As ADMA’s Director of Education and Training Richard is able to put his past experience to good use having been a direct marketer since 1989 and trainer since 2003. Richard moved into the UK direct marketing business following an early career in B2B sales. For 10 years he worked for agencies and database service providers becoming a skilled “interpreter” between marketers, analysts and IT. He moved to Australia in 2000 to take charge of database marketing for Cartwright Williams/Leo Burnett for 3 years, after which he became a self-employed database marketing consultant for 4 years. Immediately prior to his ADMA appointment he spent 2 years as the Asia Pacific database marketing manager for PC company Lenovo. Richard has always had a passion for training, creating and delivering courses for ADMA, Macquarie University and various in-house engagements since 2003. Richard’s education credentials include a BA (Hons) and an MBA.