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Breaking into a creative department can be tough. Raw talent and ambition aren’t always enough to land you a job as a junior art director or copywriter. That’s where Creative School can help, by growing your talent to help you land a job then flourish in an agency.
Creative School is a 10 week course developed by, taught by and embraced by some of Australia’s leading creative directors.
It not only helps you develop your creative skills, it puts you inside advertising agencies and in contact with the most senior creatives and creative directors in the country; the very people who are looking to hire you, but who you would normally have to stalk just to get an interview.
Creative School runs two nights a week for 10 weeks.
Every Thursday, students attend a creative theory lecture. There’s a focus on learning the nuts and bolts of effective targeted marketing, plus case studies on the latest award-winning campaigns. Regular guest lectures from within the industry cover big ideas, the creative brief, presenting ideas and more.
Tuesday’s classes are more hands-on. Students divide into smaller groups and attend tutorials with an art director and copywriter in a real ad agency. Regular briefs and activities will also be given for you to exercise your creative thinking. This work will be assessed by a group of leading CDs which may pick you up an award or two.
At the end of the course, you’ll be armed with a portfolio filled with your own work, and a list of senior creatives who know you by name. It’s no wonder over a third of Creative School students are employed as a creative within just six months of graduating.
Students are required to submit seven or eight different briefs during the course, with feedback provided by Creative Directors. At the end of the course, your portfolio is assessed by a panel of industry leaders. Awards and industry exposure are given for Best Copywriter, Best Art Director and Best Overall student.
Creative School is a 10 week course held on Tuesday and Thursday evenings in Sydney.
Date: 15 August - 10 October 2013
Venue: Ogilvy House, 72 Christie Street St Leonards
Time: 6 - 9pm
Creative Director OgilvyOne
In his 20 years in the direct marketing industry Rob has written clutter-busting, response-driving work across three continents. His work in Canada, England and here in Australia has earned him the reputation of being one of this countries best Creatives. And his history of putting languishing creative departments back into the spotlight means he's also rated as one of Australia's best Creative Directors. His B2B experience includes leading Telstra Business, Microsoft and IBM. He's the owner of over 40 local and international direct marketing awards.
Rob was Chairman of the ADMA Creative Jury in 2002 and in 2005 traveled to Cannes as Australia’s only creative judge on the Direct Lions jury. Plus he is unusual among his peer group in that he's the proud owner of a Marketing Degree. He's adamant there's no point in brilliant creative if the work is not driven by a strategic insight.
Courses: Creative School