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Creative School

14 August - Melbourne / 14 August - Sydney

Breaking into a creative department can be tough. Raw talent and ambition aren’t always enough to land you a job as a junior art director or copywriter. That’s where Creative School can help, by growing your talent to help you land a job then flourish in an agency.

Type: Certificate Course | Level: Core Available online: No

Overview

Creative School is a 10-week course developed by, taught by and embraced by some of Australia’s leading creative directors. 

It not only helps you develop your creative skills, it puts you inside advertising agencies and in contact with the most senior creatives and creative directors in the country: the very people who are looking to hire you, but who you would normally have to stalk just to get an interview.

Who should attend

  • Current or aspiring junior copywriters or art directors
  • People working client-side with a desire to learn more about how marketing and advertising work from a creative perspective 
  • People anting to start a new career in an advertising agency.

Learning outcomes

  • An understanding of the skills and responsibilities as a creative professional
  • A portfolio of your own ideas on seven or eight different briefs across multiple industries
  • Conceptual thinking skills across multiple mediums
  • Direct access to industry leaders and contacts to help you land a job
  • Presentation skills
  • The ability to create a genuinely big idea that will work across multiple mediums

Find out more

We'll Contact You
OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Course Outline

Creative School runs two nights a week for 10 weeks.

Every Thursday, students attend a creative theory lecture. There’s a focus on learning the nuts and bolts of effective targeted marketing, plus case studies on the latest award-winning campaigns. Regular guest lectures from within the industry cover big ideas, the creative brief, presenting ideas and more.

Tuesday’s classes are more hands-on. Students divide into smaller groups and attend tutorials with an art director and copywriter in a real ad agency. Regular briefs and activities will also be given for you to exercise your creative thinking. This work will be assessed by a group of leading CDs which may pick you up an award or two.

Course structure

  • Two nights a week for 10 weeks
  • Thursday evenings: a creative theory lecture.
  • Tuesday evenings: tutorials with an art director and copywriter in a real ad agency.

At the end of the course, you’ll be armed with a portfolio filled with your own work, and a list of senior creatives who know you by name. It’s no wonder over a third of Creative School students are employed as a creative within just six months of graduating.

Assessment criteria

Students are required to submit seven or eight different briefs during the course, with feedback provided by Creative Directors. At the end of the course, your portfolio is assessed by a panel of industry leaders. Awards and industry exposure are given for Best Copywriter, Best Art Director and Best Overall Student.

 

Find out more

We'll Contact You
OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Schedule

Creative School is a 10 week course held on Tuesday and Thursday evenings in Sydney. 

  • Melbourne

    Date: 14 August - 16 October
    Venue: TBA
    Time: 6 - 9pm - Tuesday and Thursday evenings

  • Sydney

    Date: 14 August - 16 October
    Venue: Ogilvy House, 72 Christie Street St Leonards
    Time: 6 - 9pm - Tuesday and Thursday evenings

Find out more

We'll Contact You
OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure

Cost and Enrolment

ADMA member Non-member
Creative School $1,195 $1,550

Find out more

We'll Contact You
OR
Phone us
02 9277 5406
OR
Email us
learn@adma.com.au
OR
Download the
Spark brochure
“Looking back I had set the bar high for this course, but ADMA Creative School outperformed all my expectations. It has armed me with confidence and a creative portfolio which is the passport to my dream job... – Charles Grant, Architect. Winner 2012

Your Instructors

  • robmorrison
    Rob Morrison

    Creative Director
    OgilvyOne

    Rob Morrison

    Creative Director OgilvyOne

    In his 20 years in the direct marketing industry Rob has written clutter-busting, response-driving work across three continents. His work in Canada, England and here in Australia has earned him the reputation of being one of this countries best Creatives. And his history of putting languishing creative departments back into the spotlight means he's also rated as one of Australia's best Creative Directors. His B2B experience includes leading Telstra Business, Microsoft and IBM. He's the owner of over 40 local and international direct marketing awards.

    Rob was Chairman of the ADMA Creative Jury in 2002 and in 2005 traveled to Cannes as Australia’s only creative judge on the Direct Lions jury. Plus he is unusual among his peer group in that he's the proud owner of a Marketing Degree. He's adamant there's no point in brilliant creative if the work is not driven by a strategic insight.

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