Creative School. For Thinkers.

Do you think advertising is easy? Do you see an ad and think; “I could do that”? Maybe you think it’s all just an easy way of getting out of wearing a suit to work. Then it’s time to put it to the test. Enrolments are now open for 2014 ADMA Creative School.

You’ll graduate with a folio full of ideas, a phone full of contacts and finally learn the truth about working in a Creative Department.

Get involved. Show us your #thinkingface


Category Creativity
Date Melbourne - 2015 dates TBC Sydney - 2015 dates TBC
Level Essential
Type Certificate In Class Industry Recognised
Cost Type ADMA members Non-members Creative School $1,195 $1,550

Creative School is a 10-week course developed by, taught by and embraced by some of Australia’s leading creative directors. 

It not only helps you develop your creative skills, it puts you inside advertising agencies and in contact with the most senior creatives and creative directors in the country: the very people who are looking to hire you, but who you would normally have to stalk just to get an interview.

Who should attend

  • Current or aspiring junior copywriters or art directors
  • People working client-side with a desire to learn more about how marketing and advertising work from a creative perspective 
  • People anting to start a new career in an advertising agency.

Learning outcomes

  • An understanding of the skills and responsibilities as a creative professional
  • A portfolio of your own ideas on seven or eight different briefs across multiple industries
  • Conceptual thinking skills across multiple mediums
  • Direct access to industry leaders and contacts to help you land a job
  • Presentation skills
  • The ability to create a genuinely big idea that will work across multiple mediums

Creative School runs two nights a week for 10 weeks.

Every Thursday, students attend a creative theory lecture. There’s a focus on learning the nuts and bolts of effective targeted marketing, plus case studies on the latest award-winning campaigns. Regular guest lectures from within the industry cover big ideas, the creative brief, presenting ideas and more.

Tuesday’s classes are more hands-on. Students divide into smaller groups and attend tutorials with an art director and copywriter in a real ad agency. Regular briefs and activities will also be given for you to exercise your creative thinking. This work will be assessed by a group of leading CDs which may pick you up an award or two.

Course structure

  • Two nights a week for 10 weeks
  • Thursday evenings: a creative theory lecture.
  • Tuesday evenings: tutorials with an art director and copywriter in a real ad agency.

At the end of the course, you’ll be armed with a portfolio filled with your own work, and a list of senior creatives who know you by name. It’s no wonder over a third of Creative School students are employed as a creative within just six months of graduating.

Assessment criteria

Students are required to submit seven or eight different briefs during the course, with feedback provided by Creative Directors. At the end of the course, your portfolio is assessed by a panel of industry leaders. Awards and industry exposure are given for Best Copywriter, Best Art Director and Best Overall Student.


Creative School is a 10 week course held on Tuesday and Thursday evenings in Sydney. 

  • Melbourne - 2015 dates TBC

    Date: 2015 session dates to be confirmed

    Time: 6 - 9pm - Tuesday and Thursday evenings

  • Sydney - 2015 dates TBC

    Date: 2015 session dates to be confirmed

    Time: 6 - 9pm - Tuesday and Thursday evenings

  • davidP

    David Ponce de Leon
    Creative Director
    McCann Melbourne

    David Ponce de Leon is Creative Director at McCann Melbourne. He has worked with some of the biggest and most creative agencies in Australia, including George Patterson, Leo Burnett and Lifelounge. His work has been recognised at every major awards show, internationally and locally.

  • robmorrison

    Rob Morrison
    Creative Director

    In his 20 years in the direct marketing industry Rob has written clutter-busting, response-driving work across three continents. His work in Canada, England and here in Australia has earned him the reputation of being one of this countries best Creatives. And his history of putting languishing creative departments back into the spotlight means he's also rated as one of Australia's best Creative Directors. His B2B experience includes leading Telstra Business, Microsoft and IBM. He's the owner of over 40 local and international direct marketing awards.

    Rob was Chairman of the ADMA Creative Jury in 2002 and in 2005 traveled to Cannes as Australia’s only creative judge on the Direct Lions jury. Plus he is unusual among his peer group in that he's the proud owner of a Marketing Degree. He's adamant there's no point in brilliant creative if the work is not driven by a strategic insight.


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For more information
Phone: 02 9277 5406

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  • Telstra
  • Melbourne Storm RLC
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  • AGL
  • Optus
  • Australia Post
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  • Cancer Council