B2B Marketing: The focus on content

Content marketing now plays a central role in a B2B marketing strategy. Organisations are increasingly focused on the development of valuable content to attract, engage and inspire their audiences. This takes many forms – newsletters, articles, blogs, videos, white papers and eBooks to name just a few.

A recent study released by Content Marketing Institute (CMI) and MarketingProfs in the US confirms that content marketing remains a top priority for B2B marketers in 2012. The report - B2B Content Marketing: Budget and Trends - provides a detailed insight into the rise of content marketing approaches and how the marketing budget is being distributed. In particular it shows:

• 9 out of 10 organisations market with content marketing.
• On average, B2B marketers employ eight different content marketing tactics to achieve their goals.
• US marketers, on average, spend over a quarter of their marketing budget on content marketing.

However, effective content marketing is not as simple as it sounds. In a world where we are overwhelmed with daily information feeds, thoughts, opinions, trends and insights; how do you ensure that the content you produce gains the cut-through required reach your audience… and more importantly, ensure they read it?

This subject will be directly tackled at - A New Era in B2B Marketing: 2012 Seminar - taking place on 28th February in Melbourne and 1st March in Sydney. Hear five leading industry experts address the latest trends in B2B marketing, providing new insights, innovation and practical strategies that can be integrated into your own business. Content marketing will be addressed by Nicole Birbas, General Manager, Business CRM – Chief Marketing Office at Telstra, who will provide an in-depth case study into effective content marketing.

This seminar is essential for marketers who want to stay ahead of this important B2B marketing trend! Click here to find out more or to reserve your seat.