Five Key Trends from ADMA Events

After a bumper year in 2011 featuring record satisfaction and attendance levels, the event schedule in 2012 will shift into over drive with new event programs that will demonstrate how marketers can use the power of technology to improve customer engagement and marketing effectiveness.

ADMA has been focused on building event programs that showcases the world’s best marketing talent. These speakers generously share highly valued strategies, case studies and campaign models that can be applied immediately.

Over the past 12 months more than 170 speakers have taken the stage at ADMA events. Here are five key trends that have emerged:

Mobile: Is the year of the mobile finally here? As smartphone sales continue to rise so do the brands racing to optimise mobile sites and build apps to engage with customers on the go. Location based services are booming and marketers are being offered new ways to engage with consumers.

Social Media: Consumers are connecting with brands in a fundamentally new way which will see marketing spend shift to social media in 2012. In this new world, marketers and brands are still struggling to understand how to implement social media as part of an overall business strategy.

Turning data into action: Most marketers understand the value of good customer data, but they still struggle to organise and use it effectively. Marketers need to embrace technology to collect, store and analyse data to develop deep customer insights. Only then can organisations truly create relevant, effective and engaging experiences for consumers.

Multi-channel integration: Multi-channel customers are more engaged and profitable than customers who interact through a single channel. In today’s rapidly changing and increasingly complex online environment organisations face an overwhelming challenge to achieve true multi-channel engagement.

Content marketing: Content is king. Consumers now have more media and content choices than ever, and it is getting harder to capture their attention. Creating valuable content that is easily shared through social networks is top of mind for marketers. The year ahead will undoubtedly bring new challenges for marketers.

ADMA Events will once again provide access to the marketing innovators and pioneers who are meeting these challenges head on and shaping the future.