ADMA Awards 2011 second showcase

Soap Creative picked up gold at the 2011 ADMA Awards in the website creative category for the World’s Biggest PAC-MAN campaign developed for Namco Bandai & Microsoft.

The Campaign

There were two separate briefs initially. One dealt with very high brand affinity, the other very low within a category where Google Chrome was pulling all the creative punches.

Brief 1: Create an online experience for PAC-MAN which can help build awareness for upcoming releases. Target: Hardcore members of the existing PAC-MAN community, people with nostalgic memories of PAC-MAN and younger fans with knowledge of its pop-culture status.

Brief 2: Showcase the power of HTML5 on Microsoft's newly released IE9 browser. Target: Primary objective was to generate buzz among Australia's tech/developer community.

View the Case Study.