Reformat your thinking

Digital Day kicked off today in Brisbane and has already delivered on the promise to “Reformat your thinking”.

There was a real buzz this morning as our Breakfast Guru, Vincent Dempsey, Head of Digital Media for Network 10 discussed how to captivate a digital audience. Network 10 are clearly collecting sophisticated data on digital consumer behaviour and Vincent showed some great examples of how these insights will be leveraged in the future. He also explained why understanding what users want from digital is critical in designing an effective multi-platform content strategy.

Vincent will also be presenting at the Guru Breakfast in both Sydney and Melbourne next week. Book the last remaining tickets here.

Straight after the breakfast the conference started with the opening US keynote Carlson Choi from Namco Bandai Games. You could hear a pin drop in the room as the Vice President of Marketing for the leading video game publisher and developer showcased how gaming mechanics when injected into marketing strategies deepen customer engagement. Drawing from US and world experiences, Carlson showed examples of best practice campaigns from around the world and how they are providing deeper customer insights for more targeted follow-up communications.

Attendees are also looking forward to presentations from Parklife, Woolworths, Intrepid Travel, IBM and more…

Melbourne and Sydney marketers! Don’t miss your opportunity to attend ADMA’s Digital Day on the 14 and 16 November. Both cities feature over 18 leading-edge marketers, split into strategy and execution streams. Visit the website to find out more: www.digitalday.adma.com.au