Insights from ADMA Awards judge

Join Andrew Murrell, ADMA Awards Effectiveness Category Chair as he reflects on his recent judging experience and what it takes to win an ADMA Award.

“Above all else, the judges were looking for a clear demonstration of results. Judging in most categories was very close with a high standard of entries” said Murrell. “Those campaigns which stood out achieved great results on the back of a clear strategy, strong customer insight and relevant messaging. It was also great to see creative innovation to cut through to the customer”.

Andrew discusses the changes taking place in multi-channel marketing and what is needed to drive results; the impact of social media and what the focus is on for the next five years.

Hear more from Andrew Murrell here.

The ADMA Awards Gala night will be held on Thursday 24 November at the Hilton Hotel in Sydney.

Book your tickets here.