| Data Day 2012 - Melbourne - Thursday 17 May |
| Time |
Session |
| 7.30am |
Data Day Breakfast
Exploring how to deliver mass personalisation
|
| 9.00am |
Conference welcome
Jodie Sangster, Chief Executive Officer, Australian Direct Marketing Association
|
| 9.10am |
MapMyFitness putting data at the core of everything we do: Location, members, and reach
- Leveraging our database for interaction with core customers: Mobile, web, and email
- How MapMyFitness uses data to grow site features and user base
- Evaluating the importance of location data and 27 million routes in terms of a geo location marketing potential
- Data and analytics: Measuring and understanding the metrics daily and across the company
- Influencing the direction of your customer online: Suggestions for improved interactivity with your brand
Kevin Callahan, Co-Founder & VP of Innovation Strategy, MapMyFitness (US)
Kevin Callahan is the Co-Founder and VP of Innovation Strategy at MapMyFitness, Inc., a VC-backed health and fitness company based in Austin, TX. In addition to charting the course in the world of health and fitness technologies, self quantification, and big data, Kevin serves on the Board of Directors of RunningUSA and has been a guest lecturer on Entrepreneurship at Johns Hopkins University.
|
| 9.50am |
The Case for Loyalty
- Are loyalty programmes still relevant in today’s marketing world, and what trends are impacting on loyalty marketing strategy?
- How has Loyalty New Zealand used the power of data and analytics to keep over 70% of New Zealand households actively engaged in Fly Buys?
- What lessons have Loyalty New Zealand learned in building up a world class internal Customer Insights team?
Lance Walker, Chief Executive Officer, Loyalty New Zealand (NZ)
Lance joined Loyalty New Zealand in 2008 to spearhead the establishment of their new Customer Insights team - the team charged with maximising value from Loyalty New Zealand’s extensive database, through the application of analytics to transform data into actionable insight. Following the success of this new venture Lance was appointed Head of Fly Buys, a role that saw him overseeing the Fly Buys account management and business development teams, and in 2010 became Chief Executive Officer of New Zealand’s largest and most successful coalition loyalty programme.
|
| 10.30am |
Morning Tea |
| |
Conference Streams |
| 11.00am |
|
Essentials
Exploring data segmentation
- Where to start...the end: You need to know where you are going, to pick the correct path
- Inputs v attributes: What data goes in and what do you use to slice?
- Managing the base over time: Values change, how does the model stay relevant?
- It’s not over on delivery: It’s only the beginning
Paul Dixon, Customer and Segmentation Manager, TRUenergy
|
Advanced
Creating strategic business decisions based on data insights
- Understanding data pain points
- Educating the whole company on data insights
- Creating data culture in your business
- Turning data into strategy
Elizabeth Moore, Head of Research, Insights & Analytics, Telstra
|
|
| 11.40am |
|
Examining global developments in privacy legislation
- How will this impact Australia?
- Discussing the right to delete personal online history and browsing
- Covering the right to object to online profiling
- Online privacy consent
Melbourne: Melina Rohan, Director - Corporate and Regulatory Affairs, Australian Direct Marketing Association
|
Rigour + creativity = Deeper customer engagement
- Consumer behaviour modeling
- Integrating social data
- Building an engagement index
- Insight-driven creative
Dave Carlson, Head of Data and Analytics, Wunderman
Meena Kumar, General Manager, Wunderman |
|
| 12.20pm |
|
Using data to paint the bigger picture in business
- Left brain versus right brain: How we are wired and why presenting data in different formats is vital to gain understanding across businesses
- Insights into internal audiences: Identifying how people are wired and approaches to cover all bases
- Data visualization: Techniques to build pictures of data to appeal to everyone
Mike Chuter, Founding Partner, Cubed Communications
|
Big data: Leading edge for consumer acquisition and competitive advantage
- Acquiring relevant consumer data and producing actionable insights
- Structuring workflows to optimise the use of data
- Understanding the opportunities posed by targeted data to your organisation
Robert Skinner, Country Manager – Australia/New Zealand, Egenetic Asia Pacific |
|
| 1.00pm |
Lunch |
| 1.50pm |
|
The best campaign you never want to execute
- Is Executive support important for successful campaigns?
- Will adherence to good CRM practices drive value?
- How important is the selection criteria for BTL campaigns?
- Will the alignment of all your marketing channels to deliver a consistent message make any difference?
Antony Ugoni, Head of Analytics and Research Operations, National Australia Bank
|
Investigating real time marketing in a big data environment
- Understanding the implications posed by data to your organisation
- Unlocking the value of big data and producing actionable insights
- The importance of the continuous conversation & personalised, relevant experiences for your customers
Sunil Arumugam, Portfolio Manager Business Intelligence, Suncorp
|
|
| 2.30pm |
|
Analytics on mobile apps and websites: Achieving a 360-degree view of the consumer
- Benefits of analysing the mobile consumer in a multichannel world
- Analytics that measure the effectiveness of mobile channels in driving conversion
- Best practices for connecting and analysing mobile behaviour with offline behaviour
Scott Rigby, Senior Business Consultant, Adobe Systems
|
Social media analytics and insight tools: 2012 & beyond
- Discussing social media planning and monitoring tools
- Measuring sentiment across social platforms
- Actionable behaviour monitoring
- Measuring the impact of social media marketing and ROI
Misia Tramp, Senior Director of Strategy and Insights, Alterian (UK)
James Greaney, Head of Data Insights, Clemenger Proximity
|
|
| 3.10pm |
Afternoon Tea |
| 3.40pm |
|
Improving campaign performance through analytics and attribution
- Discussing consumers increasing powers
- Ensuring marketing channels are allocated to their most efficient channels
Dave Smith, Strategist, Google
|
|
| 4.20pm |
|
Channels, operations and marketing: Connecting to drive customer experience
- Constructing cross-channel insights on the customer
- Operations: Unlock the wealth of data to improve marketing effectiveness
- Driving more effective customer contact in a constrained economic climate
- Socialytics: Are you tapping the power of the data from social media?
Matt Kuperholz, Partner, Deloitte Analytics
|
|
| 5.00pm |
Conference close |
| 5.00-6pm |
Networking drinks |
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