Brisbane

Big data: Leading edge for consumer acquisition and competitive advantage

• Acquiring relevant consumer data and producing actionable insights
• Structuring workflows to optimise the use of data
• Understanding the opportunities posed by targeted data to your organisation

Investigating real time marketing in a big data environment

• Understanding the implications posed by data to your organisation
• Unlocking the value of big data and producing actionable insights
• The importance of the continuous conversation & personalised, relevant experiences for your customers

Stephen Goldsworthy, Executive Manager Customer Data Services, Suncorp

Exploring data segmentation

• Where to start...the end:  You need to know where you are going, to pick the correct path
• Inputs vs. attributes:  What data goes in and what do you use to slice?
• Managing the base over time:  Values change, how does the model stay relevant?
• It’s not over on delivery:  It’s only the beginning

Paul Dixon, Customer and Segmentation Manager, TRUenergy

The best campaign you never want to execute

• Is Executive support important for successful campaigns?
• Will adherence to good CRM practices drive value?
• How important is the selection criteria for BTL campaigns?
• Will the alignment of all your marketing channels to deliver a consistent message make any difference?

Antony Ugoni, Head of Analytics and Research Operations, National Australia Bank

Social media analytics and insight tools: 2012 & beyond

• Discussing social media planning and monitoring tools
• Measuring sentiment across social platforms
• Actionable behaviour monitoring
• Measuring the impact of social media marketing and ROI

Misia Tramp, Senior Director of Strategy and Insights, Alterian (UK)

Channels, Operations and Marketing: Connecting to drive customer experience

• Constructing cross-channel insights on the customer
• Operations: Unlocking the wealth of data to improve marketing effectiveness
• Driving more effective customer contact in a constrained economic climate
• Socialytics: Are you tapping the power of the data from social media?

Matt Kuperholz, Partner, Deloitte Analytics