Antony Ugoni
Head of Analytics and Research Operations
National Australia Bank
Programs
Data Day
Data is a strategic marketing weapon. Initiatives that deliver a 360-degree customer view and deliver deep insights in real time are becoming mission-critical to marketing campaigns. Those who evolve and adapt to the trends will quickly find themselves ahead of the game.
The ADMA Data Day program is designed to help marketers of all levels harness the emerging power of data. This year's event will showcase the latest innovations from around the world along with cutting-edge insights from the best data-driven marketers in the country.
Topics which will be addressed in all cities include:
- Creating strategic business decisions based on data insights (Telstra)
- Rigour + creativity = deeper engagement (Wunderman)
- Investigating real time marketing in a big data environment (Suncorp)
- Social media analytics and insight tools: 2012 and beyond (SDL, ClemengerProximity)
- Big data: Leading edge for consumer acquisition and competitive advantage (eGentic)
