Data Day Speaker Profiles

Head of Analytics and Research Operations, National Australia Bank

Brisbane - 10 May
Sydney - 15 May
Melbourne - 17 May

Antony has been working within analytical environments since 1992.

His career began in epidemiological surroundings and worked as a Biostatistician to the Alfred Group of Hospitals jointly with Monash Medical School between 1992 and 1994, and then as a lecturer in Biostatistics at the University of Melbourne between 1995 and 2000. Antony still provides statistical support and advice to this industry today, and is a co-author on more than 50 peer reviewed articles in medical research. During his time in academia, Antony also consulted to a range of other industries including Finance, Agriculture, Civic Planning, Gaming, Telecommunications and Tourism.

In 2000, Antony joined the National Australia Bank to lead its Credit Card Fraud Analytics Group (the first of its kind in Australia) and over the following 3 years, through the use of data driven insight, assisted in the reduction of fraud losses of more than 50% in an environment where industry losses were growing at a rate of 30% per annum.

In 2003, Antony moved over to the NAB’s analytical marketing group and was given the opportunity to lead the Customer Analytics team soon after, and continues in this capacity today.

Antony holds an MSc from LaTrobe University and is an Associate at the School of Physiotherapy, University of Melbourne.

Group Data Strategist, SFG

Sydney - 15 May
Melbourne - 17 May

Daryl is the Group Data Strategist at SFG and has been with the business for 3.5 years. After graduating with a degree in Business Information Systems from Bristol, Daryl worked in operational, sales and marketing roles with Crossword Graphics, a small London based financial publishing house. He then worked as Director Operations for the APAC arm of Sterling Financial before moving to Australia. Daryl is responsible for driving strategy and insight across the 6 SFG Brands through use of the Alterian Alchemy product suite.

Head of Data and Analytics, Wunderman

Brisbane - 10 May
Sydney - 15 May
Melbourne - 17 May

Dave has 18 years corporate experience in strategy, design and implementation of business systems.

Dave has been with the Y&R Group/Wunderman for several years as Director of CRM – working with clients to identify more effective ways of targeting prospects and growing existing customers. Dave has worked with blue chip clients developing and customising solutions to solve business issues. After running his own data consultancy business for 5 years, Dave returned to the Y&R/Wunderman Group as Head of Data & Analytics.

Dave has specialist skills in CRM planning, digital and direct marketing, business process redesign, infrastructure management, project management and has worked on clients including IBM, Ford Weight Watchers and XBOX.

Strategist, Google

Sydney - 15 May
Melbourne - 17 May

Since graduating with an Honors degree in Ecommerce, Dave has been a digital native for more than 10 years. After a few years in web development, Dave soon realised his passion lay in Product, User Behavior and Digital Marketing.

Dave has has a number of roles in Web Analytics and worked as a Conversion Specialist for Media Agency Latitude and EMC Consulting in London.

Dave now works as a Strategist for Google working with top advertisers to educate and deliver ROI for their digital campaigns across Google's core advertising products Search, Display and YouTube.

Head of Research, Insights & Analytics, Telstra

Brisbane - 10 May
Sydney - 15 May
Melbourne - 17 May

Elizabeth is a senior professional marketer, specialising in the use of Customer Insights to drive business profitability. Her key interests are in developing and using customer insights to drive business value. In her current role as Head of Research, Insights and Analytics at Telstra Corporation she oversees the functions of market research, competitive intelligence and customer analytics with the goal of driving customer centricity into business decisions. With four months experience under her belt, she is a novice in the Technology and Communications industry and is excited to be working in a dynamic industry with an incredibly talented team. Prior to joining Telstra, Elizabeth spent 13 years with the Commonwealth Bank of Australia working in the areas of market research, customer analytics and data driven marketing. Her areas of focus at the bank were driving productivity and automation in the analytics function to improve speed to market, speed to learn and getting smart people doing higher value work. She also worked on developing the measurement frameworks to drive significant improvements in customer satisfaction across the business – top down and bottom up. Elizabeth spent her early career in economics and marketing in the agribusiness industry in Australia, New York and London. She is married to an astronomer, has a 6 year old boy and relaxes by screaming on pitch (or singing).

Co-Founder & VP of Innovation Strategy, MapMyFitness (US)

Sydney - 15 May
Melbourne - 17 May

Kevin Callahan is the Co-Founder and VP of Innovation Strategy at MapMyFitness, Inc., a VC-backed health and fitness company based in Austin, TX.

First love came early for Kevin when he received his first computer, a Commodore VIC-20, in 1982. He spent hours learning how to program games in BASIC displaying an aptitude and passion for technology early. Kevin’s father was a State Department diplomat, so his family traversed the globe from the Philippines, Iraq and South Africa giving him a cosmopolitan outlook of the world from an early age. Though his backyard often changed and his computer was continuously undergoing upgrades, Kevin’s fascination with technology remained the same.

Graduating from high school in Swaziland, Africa, and a short-lived stint playing semi-professional basketball in Pretoria, South Africa, Kevin journeyed state-side to attend John Hopkins University in Baltimore, MD. He spent his college days focused on his BS in Mechanical Engineering and exploring NASA labs continuing to foster his love of technology. Kevin was all set to join the ranks of rocket scientists until he discovered the new frontier of dot-coms and their glorious combination of entrepreneurship and exciting computer technology. Kevin launched his first company during his junior year of college. EZmeals.com was designed to make food deliveries to the always hungry college crowd, but more importantly, he was hooked.

Kevin’s love of the startup world took him to Boston, where he became employee #8 at Voter.com. Voter.com focused on political news and eventually ballooned into roughly 130 employees, raised $30M in outside funding. From Voter.com, Kevin helped develop a sales tool devoted to interactive marketing messages for companies like IBM and Dupont and a mobile software company for the talent industry. Soon Kevin left the Boston shore and its delicious chowder behind to head for the sunny skies of southern California. In San Diego he never quite grasped how to surf the waves, but he continued to sharpen his product and internet business acumen at a web and business consulting company and an seo/interactive marketing agency.

A lifelong athlete, Kevin had been running for years and wearing through countless pairs of running shoes, he finally participated in his first marathon in Hawaii during the Spring of 2005. While training for that race, Kevin developed an application that he named MapMyRun for tracking his runs and measuring his distance. At the urging of his running team, Kevin put his application online and MapMyRun.com was born. MapMyRun.com eventually evolved into MapMyFitness, Inc. and in 2010, the company received a series-A round of financing lead by Austin Ventures. [Insert Marketing Language here.] MapMyFitness is now headquartered in Austin, TX with offices in Denver, CO and Boston, MA and partners around the globe.

In addition to charting the course in the world of health and fitness technologies, self quantification, and big data, Kevin serves on the Board of Directors of RunningUSA and has been a guest lecturer on Entrepreneurship at Johns Hopkins University, has spoken at conferences on the impact of Technology and Event Race Planning and Participation, and has been involved in starting a number of local endeavors from run clubs to technology meetups. Kevin currently lives in Austin, Texas with his beautiful wife and adorable daughter.

Lance Walker, Chief Executive, Loyalty New Zealand

Sydney - 15 May
Melbourne - 17 May

Lance Walker is Chief Executive of Loyalty New Zealand, New Zealand’s loyalty experts, and operators of the Fly Buys programme, New Zealand’s largest and most successful coalition loyalty programme.  Lance joined Loyalty New Zealand in 2008 to spearhead the establishment of their new Customer Insights team - the team charged with maximising value from Loyalty New Zealand’s extensive database, through the application of analytics to transform data into actionable insight.  Following the success of this new venture Lance was appointed Head of Fly Buys, a role that saw him  overseeing the Fly Buys account management and business development teams, and in 2010 became CEO.

Prior to joining Loyalty New Zealand Lance spent 16 years in the direct marketing industry, during which time he gained significant experience in customer relationship marketing, loyalty marketing and direct and database marketing.  Lance commenced his career at BP, working on their early loyalty programme developments, and then with Telecom as Winback Manager, which included work on the launch of the Telecom Talking Points loyalty programme.  A move to the UK in the mid 90’s saw Lance change from the client to agency side during which time he specialised in financial services direct marketing.  Upon his return to New Zealand in 1998 he joined New Zealand’s leading direct marketing agency AIM Proximity – later becoming Managing Director of the Wellington office. In 2003 Lance left AIM and set up his own relationship marketing consultancy, Limb Walker Partners (LWP), which worked for several of New Zealand’s leading corporates providing advice on how to create and maximise value from their customer relationships.  LWP was acquired by the DDB Advertising Group at the end of 2006 to become the New Zealand arm of the global Rapp Collins network. Lance held the role of joint Managing Director of Rapp Collins until joining Loyalty New Zealand in mid 2008. 

Loyalty New Zealand
Loyalty New Zealand is New Zealand’s expert in loyalty. This expertise has been developed over 15 years of managing one of the world’s most successful loyalty marketing coalitions, New Zealand’s Fly Buys programme.

Fly Buys in New Zealand has 100% brand recognition and at over 72%, it has one of the highest active household penetrations for any loyalty programme globally. There are more than 50 Partner businesses in the programme who are sector leaders with a total of over 3,000 participating outlets. There are 1.4 million active Fly Buys household accounts and 2.55 million active Fly Buys cardholders in the programme (not bad out of a population of just over 4million!).  In 2010, Fly Buys extended its appeal even further through a ground breaking initiative with Air New Zealand’s AirPoints programme, which meant that AirPoints members could also collect AirPoints via Fly Buys retailers.

In addition to managing Fly Buys, Loyalty New Zealand undertakes customer insights, data management and  marketing services work for some of New Zealand’s leading brands.  The customer insights team undertakes a wide variety of analytics from simple targeting and reporting, right through to sophisticated segmentations and propensity modelling.  The marketing services offered include digital marketing, retail advertising, campaign management and design.  It is responsible for driving almost 30 million electronic and paper DMs a year.

Loyalty New Zealand has a team of more than 70 people, based in Wellington and Auckland.

Marie-Angela Paino, Head of Data & Analytics and Privacy Officer, NRMA Motoring Services

Sydney - 15 May

Marie-Angela heads up the data and analytics team at NRMA Motoring and Services within the broader business intelligence division. The department provides knowledge that inspires outcomes, via best-practice analytics and modeling, data-driven marketing and performance reporting. She is also responsible for providing a central point of ownership and accountability, on behalf of the business, for the collection and use of Member and customer data for marketing operations. With a strong background in IT and business analysis, Marie-Angela greatly enhanced the organisation’s marketing automation capability..

Partner, Deloitte Analytics

Brisbane - 10 May
Sydney - 15 May
Melbourne - 17 May

Matt “M@” Kuperholz is a Partner at Deloitte Analytics. Matt has recent experience in improving marketing effectiveness through sophisticated analysis for large Australian Telecommunications and Airline companies. He is formally trained in actuarial science and computer science and has been in a deep and meaningful relationship with computers since he was 7 years old. His technical skills have been honed and expanded over more than 20 years of consulting to top-tier companies to make him an expert in advanced data analytics. He has been called “a data pig”, “the data whisperer” and more recently “Dances with Data”.

Matt’s particular area of specialisation is in the application of artificial intelligence (machine learning) technologies to detailed and complex data to provide valuable and actionable analytic insights into the various business challenges encapsulated by (but “buried” deep within) oragnisations’ data assets.

General Manager, Wunderman

Brisbane - 10 May
Sydney - 15 May
Melbourne - 17 May

Meena has been with the WPP network for 16 years having worked in Sydney, London and Singapore across digital and CRM in leading categories – Finance, Technology, Automotive and FMCG.

Meena has comprehensive experience working on renowned accounts like American Express, Nestle, CISCO, Mazda, Ford, and UNICEF to name a few. Meena recently came back into the WPP Group as GeneralManager of Melbourne after spending three years as Head of CRM Planning responsible for developing CRM and Digital communication strategies for leading automotive client.

As she is very passionate about Marketing and specifically in the Digital space, Meena is a guest lecturer on Digital Marketing at tertiary institutions and contributes her time to improving course content.

Director Corporate & Regulatory Affairs, ADMA

Melbourne - 17 May

Melina has 16 years experience in the regulation of the telecommunications industry. She has worked on the introduction of the Do Not Call Register Act and the Australian Law Reform Commission’s review of Australian Privacy Legislation. Melina brings extensive, practical experience in the management of privacy and other legislative obligations in Australian business.

Melina has a Bachelor Degree in Economics from Macquarie University and a Masters of Business Administration from the Australian Graduate School of Management.

Founding Partner, CUBED

Sydney - 15 May
Melbourne - 17 May

Mike has over 20 years experience in brand advertising, direct marketing and digital. He is a Founding Partner of CUBED Communications, an agency focused on delivering incremental results for clients, including ANZ Bank, Bakers Delight, BoysTown Lotteries, Save The Children Australia, Specsavers, and TRUenergy. Prior to founding CUBED Communications, he was Head of Direct & Digital Marketing at M&C Saatchi - where he was instrumental in winning Agency of the Year, creative and effectiveness awards as well as a Best in Show Diamond ECHO Award. Before that, he was the youngest board member at Ogilvy London and worked for the UK Agency of the Decade, HHCL & Partners. In 2010, Mike was awarded the highest accolade ADMA presents to an individual for their excellence in direct marketing and contribution to the industry – ADMA’s direct marketer of the year. Mike is also the current Chairman of the Juvenile Diabetes Research Foundation Vic Corporate Committee and US DMA ECHO Chair of Judging – Asia Pacific, Australia and New Zealand.

Senior Director of Strategy and Insights, SDL

Brisbane - 10 May
Sydney - 15 May
Melbourne - 17 May

Following a Degree in Mathematical Engineering at Bristol University Misia joined BEM, where she quickly went on to manage massive international projects as a consultant for Microsoft, all the while maintaining a wildly successful radio show and pop culture persona as a dance club DJ in Ibiza and Spain. In 1998 with a colleague from BEM, Liz High, Misia Co founded "Intrepid", an international market research and social media analytics consultancy firm.

Misia is a multi-disciplinary researcher and is an old hand at all qualitative and quantitative methods. Her expertise is making research tell stories, which even the most cynical board member will find credible! She has also worked across all sectors with clients as diverse as Dunkin Donuts, Speedo, Allrecipes.com through to HMRC, American Express & Microsoft Learning.

Following the acquisition of Intrepid by Alterian in 2010, and Alterian to SDL in 2012, Misia was appointed as Senior Director of Strategy and Insight.

Executive Manager, Group Digital Strategy & Innovation, Suncorp

Sydney - 15 May

Murray gains inspiration from leaders that share his passion for the customer, competition and digital innovation. With over 17 years marketing experience in Australia and Europe, across consumer goods, financial services and insurance, Murray now focuses on driving digital strategy and channel capability across the Suncorp Group. His most recent experiences provide insights into the challenges of incubating digitally led innovations in large businesses, the use of brand portfolios to collaboratively compete in search online, best practise and key lessons for organisational design in digital channels, and aligning digital marketing analytics and reporting metrics to commercial stakeholder interests. Murray lives in Sydney with his young family and enjoys the northern beaches, tennis, skiing & sailing when he can.

Customer and Segmentation Manager, TRUenergy

Brisbane - 10 May
Sydney - 15 May
Melbourne - 17 May

Paul has been working in data for over 15 years, in both supplier and client side roles. Through these roles he has watched organisations go from no insight, to profiling, to development and implementation of segmentation. For the past 5 years, Paul’s focus has been on value segmentation. His greatest learning is that the job is not done once the model is delivered!

Group General Manager of Marketing, SFG

Sydney - 15 May
Melbourne - 17 May

Rob is Group General Manager of Marketing for SFG. He is responsible for Brand reputation, customer engagement, loyalty + retention and driving the multi-channel strategy across the 6 SFG Brands.

He has been at SFG for 4 years and has lived in Australia for 11 years, having also worked in Singapore and the UK.

Rob has worked both Agency and client side across a number of blue chip clients, including British Airways, Citigroup, VISA, Air New Zealand, Just Group and HSBC.

Country Manager – Australia/New Zealand, eGentic Asia Pacific

Brisbane - 10 May
Sydney - 15 May
Melbourne - 17 May

Robert Skinner has been involved in sales and business development in the media industry in the Asia-Pacific region for 10 years. His current role with eGentic Asia Pacific is focused on driving consumer lead acquisition for brands in Australia and New Zealand with clients including diverse industries such as insurance, charities, banks, retailers, hospitality and telcos.

Senior Business Consultant, Adobe Systems

Sydney - 15 May
Melbourne - 17 May

Scott is a Senior Adobe Consultant with more than 13 years of digital strategy, business measurement and enterprise consulting. As the lead Business Consultant in APAC, Scott provides strategic recommendations on online marketing, web analytics, business measurement, customer insight and segmentation analysis, conversion, traffic and engagement optimization; as well as market research and brand reach across multiple channels. Scott’s previous experience in working in a diverse number of environments and countries has given me an excellent ability to adapt, communicate and work in almost any situation.

In his 3.5 years at Adobe, Scott has worked with clients across all geographic regions within APAC, verticals and Marketing Suite products.

Founder, HotHouse

Sydney - 15 May

Simon founded HotHouse in 1994 which has since become the biggest, independent strategic web company in Australia.

In this time he has steered the HotHouse team to deliver more than 4500 online projects some of the world’s leading businesses and brands which include Toyota, Telstra, Olympus, Channel 7, ninemsn, MYOB, Westpac, HCF, McDonald’s, Virgin Mobile and Warner Music.

A pioneer of corporate blogging and social media, Simon has for the past ten years strategically managed Toyota’s online presence which has included connecting the car configurator to the supply chain which was a world first.

Simon’s currently involved in helping businesses leverage the fragmented digital landscape and optimising content for desktop and mobile users.

Portfolio Manager Business Intelligence, Suncorp

Melbourne - 17 May

Sunil is a seasoned IT delivery manager who recently transitioned from the world of Online programs into the Business Intelligence community to close the data information loop for Customer interactions. With over 12 years program delivery experience across the Financial Services industry, he now manages the Business Intelligence Portfolio for the Suncorp Group. Sunil is a passionate advocate for Agile delivery values and principles to deliver Customer focussed solutions and realise Business value. He recently moved with his young family from Sydney to Melbourne, and is looking forward to Melbourne’s food, wine, cycling and golfing pleasures. LLB, BE, PMP .