About

Data Day

The need to redefine marketing strategies and boost the effectiveness of data-driven campaigns is more vital than ever. Data Day 2012 will provide practical insights to transform your customer data into meaningful information to enable you to better understand your customers.

Topics to be addressed include:

Creating strategic business decisions based on data insights
Connecting channels, operations and marketing to drive customer experience
Big data: Leading edge for consumer acquisition and competitive advantage
Social media analytics and insight tools: 2012 and beyond
Investigating real time marketing in a big data environment

New features for 2012

Three international presentations from global thought leaders
More content: at least eight cutting edge presentations in each city including presentations from sponsor companies SAS, DigitalAlchemy, eGentic, SDL, CUBEd and iapa.
Supplier showcase: Featuring leading marketing service providers
Keynote presentations from Kevin Callahan, Co-Founder & VP of Innovation Strategy, Map My Fitness(US) and Lance Walker, Chief Executive Officer, Loyalty New Zealand