Adam Goldberg
Co-Founder and Chief Innovation Officer, CLEARSALEING
Programs
The Data Day program in Sydney, Melbourne and Brisbane is designed to help marketers of all levels harness the emerging power of data.
This year’s event will showcase the latest innovations from around the world along with cutting-edge insights from Australia’s best data-driven marketers.
Exhibition
Data Day also includes an exhibition by a select group of event partners showcasing the latest products, services and technologies for data-driven marketers.
Come and meet with these exhibitors to discover practical and relevant solutions that will bring your learnings from the conference to life.
Guru Breakfast
An exciting new feature of Data Day 2011 is a Guru Breakfast hosted by ADMA’s State Branches.
Kick off Data Day with an exclusive presentation from Helen Rudolf, Nestlé Australia's Relationship Database Manager, who will provide insights into how the company drives a multi-channel data-focused approach to campaign performance and consumer engagement that goes far beyond the shelf.
Workshop
Sydney Data Day attendees can also take part in the pre-conference Developing an Effective Data-Driven Marketing Strategy workshop.
This practical session will enable you to create and implement a solid data marketing strategy, from knowing what to collect and how to effectively manage it, to enhancing its potential along with making your data a more efficient, powerful asset.
