The need to redefine marketing strategies and boost the effectiveness of data-driven campaigns is more vital than ever. Data Day 2012 will provide practical insights to transform your customer data into meaningful information to enable you to better understand your customers.

Data Day delivers practical results-based strategies and insights from the worlds most eminent marketing thought leaders. The program features innovative case studies from B2C and B2C campaigns to ensure relevance for all industry marketing verticals.

Brisbane - 10 May
Sydney - 15 May
Melbourne - 17 May

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Programs

The Data Day program in Sydney, Melbourne and Brisbane is designed to help marketers of all levels harness the emerging power of data.

This year’s event will showcase the latest innovations from around the world along with cutting-edge insights from Australia’s best data-driven marketers.

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Exhibition

Data Day also includes an exhibition by a select group of event partners showcasing the latest products, services and technologies for data-driven marketers.

Come and meet with these exhibitors to discover practical and relevant solutions that will bring your learnings from the conference to life.

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Breakfast

Exploring how to deliver mass personalisation

In today's marketing landscape, customers are more informed, less loyal and expect you to know what they want. It's time to know your customers, or someone else will.

Understanding your customers' unique preferences is the key to communicating with them as individuals. But how do you make your communications personal and relevant while deploying them in large quantities?

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