SEO for Marketers
Education
This course is designed for those marketers with a basic knowledge of SEO who want to learn how to take their results to a higher level. The course will be taught in a very marketing-focused manner with all technical features broken down into very understandable concepts.
Key outcomes include:
- Understand the most common mistakes and fixes in onsite optimisation
- Understanding how SEO content (articles, videos etc) is critical to increasing natural rankings
- Discover proven content acquisition tactics
- Learn how to create SEO content and/or build a content creation program
- How to build links and why link building is critical to increased natural rankings
- Learn how to set SEO KPIs and measure performance
- Learn how to sell and manage SEO internally and win budget and work with SEO agencies
Search engine optimisation
- History
- Vs. Search Engine Marketing
- Australian Presence
How SEO works
- On-Site optimisation
- Content
- Links
On-site optimisation
- The Most Common Mistakes
- How to Fix Them
- Case Studies
Content creation
- Creating a content strategy
- Proven content acquisition tactics
- How to Conduct Content Creation and/or Build a Content Creation Program
- Case Studies
Link building
- Creating a link building strategy
- Proven link acquisition tactics
- How to conduct link building
- Case studies
Internal stakeholders
- Why internal stakeholders don't understand SEO and how to change this
- How to prepare an SEO business case to win budget
- Case studies
Driving and managing SEO programs and agencies
- Internal team
- Agency
- How to set KPIs and measure performance
- Case studies
