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Learn moreIn-house Training
Education
Would you like to train the whole team?
We’ve run in-house courses for teams with as few as 5 people and for as many as 50, so if you need to get your whole team up to speed with any aspect of direct or digital marketing why not give us a call, and we’ll help you figure out what to cover and how best to deliver it.
Tailored public course
If you’ve seen a course or courses you think your team could benefit from we can tailor it for you or “cherry-pick” from several courses and include exercises and case studies relevant to your business.
Customised workshop
You can take it a stage further and have a workshop designed around a specific marketing challenge, which is one step closer to consultancy. This type of training course is more tailored, includes exercises to tackle the challenge and concludes with an action plan.
How would you like it delivered?
The delivery format is up to you. We’ll accommodate to suit the time restrictions and location of the team. In the past we’ve delivered half days, full days, several days either consecutively or separated, in one location or right across the country. Now you can have it delivered online as well since the launch of our distance learning portal.
Who are our customers?
Here’s a list of customers we’ve delivered in-house training to over the last 2-3 years:
| Customer | Training delivered | Format and duration |
| Wine Selectors | Certificate in Direct Marketing | 12 topic sessions + 2 assignments + exam |
| Cnet | Introduction to Direct & Digital marketing | 2-day tailored public course |
| Macquarie Bank | Measurement & Tracking | ½ day workshop |
| NAB | Digital marketing | 2-day tailored public course |
| Austrade | Copywriting and digital copywriting | 1 day tailored public course |
| Tourism NT | Copywriting and SEM | 2 day tailored public course |
| International Masters Publishers | Digital marketing | 2 day tailored public course |
| Readers Digest | Digital marketing | 2 day tailored public course |
| Taxation Institute of Australia | Copywriting | 1 day tailored public course |
| KPMG | Digital marketing | 2 day tailored public course |
| Caritas | Analysis and interpretation | 1 day workshop |
| Real Estate Institute QLD | Copywriting; Direct Marketing essentials | 2 x 1-day tailored public courses |
| Estee Lauder | Social Media Marketing | 1 day workshop |
| Westfield Shopping Centres | Direct & Digital Marketing Introduction Course | 12 sessions – National Roadshow |
| Realestate.com.au (REA Group) | Digital Marketing | 6 courses in 4 states |
| Westpac | Testing and Measurement | 1 day workshop |
| Commonwealth Bank | Maths, Stats and Measurement | 2 day workshop |
| The Cancer Council | Digital Marketing | 2 day tailored public course |
| ActewAGL | Copywriting | 1 day tailored public course |
| Macquarie Bank | Direct & Digital Marketing Programme | 10 half-day sessions |
| Incremental Marketing | Copywriting | 1 day tailored public course |
| Business Trader (ACP Magazines) | Direct Marketing Planning | 15 day consulting and workshop |
| Beckman Coulter | Digital Marketing | 1 day tailored public course |
Testimonials:
"The ADMA in house course attended by my team has been of immediate benefit to the business. I really was surprised by the level of detail we went into within just two days and the excellent speaker, up to date presentations, array of practical case studies and interactive workshops ensured that all my team, and myself, were able to get a thorough grounding in direct marketing strategy, process the buyers journey and give wider consideration to the range of direct marketing tactics now available, and when to use them. Plus we even walked away with practical hints and tips we could employ immediately into the business on behalf of our clients. Not only did we effectively learn to calculate return on investment on behalf of our clients, but we are well on the way to getting a quick return ourselves on our investment in this training."
James New, Sales Director
Cnet
"Reader's Digest has engaged ADMA to run many in-house training programs. Most recently ADMA ran a two-day digital marketing course for a team of product managers. The feedback received from participants was that the course was challenging and highly relevant to their positions. The presenter was extremely credible, well prepared, and helpful in answering any questions our team members had. I would recommend ADMA's training programs to any company looking for comprehensive and relevant Direct Marketing training solutions."
Trafford Judd, HR Manager
Readers Digest
"As an organization we felt we needed to break out of the mould of doing the same appeals to the same people and decided to use ADMA to run a workshop focusing on how we could use our database better. The resulting workshop allowed us to learn about new techniques for analyzing data and how to apply them in our environment, as well as starting us thinking about how we could segment and measure performance differently. The exercises and discussions in particular were helpful in reaching a really worthwhile conclusion for the day. As a result of the workshop we are full of new ideas and have started a number of initiatives which will help us become more effective in our fundraising efforts."
Lizzie Birrell, Fundraising Group Leader
Caritas Australia
"ADMA have a great name in the digital marketing space and we were impressed with their offering. It was more effective to have specialists like ADMA, who are always looking at the way the industry is changing, to provide in-house digital marketing training that is up-to-the minute and relevant. We wanted an ongoing partner to work with REA to ensure we have the most contemporary information for our people so they can be digital marketing consultants for our clients. ADMA were very flexible in their approach and quite happy to tailor their programs to suit our needs. They also allow this training to become 'recognition of prior learning' later on if an employee wants to do further accredited education with ADMA. Their facilitators have industry experience and are not just academics so they are able to engage their audience. They have walked in their shoes and understand the interactions they have with their customers."
