Certificate courses deliver a richer learning experience

This year, in an effort to deliver a training experience which takes into account not only the learning style preferences of each student, but also their current level of experience, ADMA’s Certificate course students will participate in an entirely new delivery format – one which is both more engaging and more customised than ever before.

As desirable as it may be, just how possible is it to customise a generic training course? Typically your tutor will take the class through pre-prepared slides and exercises delivered in a set structure and the degree of customisation usually depends on the flexibility of the practical exercises and the adaptability of the tutor. But students learn in different ways – some are visual, others enjoy discussions, some need to apply their skills to a task to learn and some prefer to learn alone and in their own time. Some arrive at the course with several years’ experience under their belts, others have none. Here’s how it works:

Each topic or module (there are 10) starts with a preparation component. This should take a student no more than 30 minutes, is delivered online and typically goes like this:

• A short questionnaire will help them decide how much they already know about the topic
• They can view items from a list of pre-recorded presentations, interviews, articles, case studies, research or videos
• In this way students with no experience of the topic in question can get up to speed with the basics, whereas experienced students can skip this part of the module if it’s not needed.

Thanks to the preparation stage students arrive in the classroom primed and ready for practical participation. The classroom experience will go something like this:

• A guest speaker will share their expert advice and case studies
• Exercises and discussions will challenge students to apply their knowledge
• Students will tackle case studies in groups
• Student can volunteer their organisation for critique by the class in an “open surgery”

Following the classroom session students go online to complete a quiz or consult and make comments on a case study. Again this should take no more than 30 minutes.
This format will be the same for both the Digital Marketing Certificate and the Multi-Channel Marketing Certificate. For Digital Marketing students a completely online version will be delivered simultaneously. In the first semester students will follow the weekly schedule of the classroom version so that students can log-in and watch the guest speaker presentations (which alternatively can be downloaded afterwards).

This is a major step towards delivering a much wider range of our courses in similar formats and through the completely online delivery mode, offering them to a wider market who either find it hard to get to a venue or don’t have the time to devote to training at set times and dates.

Find out more about our certificate courses and how to reserve a place for Semester 1 which commences in March by clicking here.